Brands and brand names are deeply entrenched in our lives; almost staple, one could say. We all \u2018Google\u2019 information, Skype with friends, and love to treat ourselves to a H\u00e4agen-Dazs ice cream every now and then.<\/p>\n
But did you ever stop to wonder where these brands got their names from? Surely someone or a group of people sat in a boardroom and came up with these names. But what do they actually mean? Let\u2019s look at some of our favourite ones, shall we, in no particular order?<\/p>\n
Google is a typo!<\/strong><\/p>\n Google\u2019s founder, Larry Page, was brainstorming with a bunch of graduate students at Stanford University to create a massive data-index website. Someone (no one is sure who) suggested \u2018googolplex\u2019, which means the largest describable number. A student misspelled the name and that\u2019s how \u2018Google\u2019 came to be.<\/p>\n And you thought Adidas stands for \u2018All Day I Dream About Soccer\u2019?<\/strong><\/p>\n Sorry folks, the Adidas name has nothing to do with athletic sports. Story goes, the founder of the brand, Adolf Dassler, started making shoes when he returned home after WWI. He needed to give a name to the brand, so he combined his nickname Adi, with the first three letters of his last name. As simple as that. Now use this knowledge to correct someone else\u2019s misinformation.<\/p>\n Twitter means just what it stands for.<\/strong><\/p>\n The podcasting company, Odeo, was brainstorming one day. Jack Dorsey, who was then an undergraduate student at NYU, came up with the idea of an individual using an SMS service to send messages to a small group. The original name given for this service was \u2018twttr\u2019, an idea inspired by Flickr as much as the five-character length of American SMS short codes. In fact, the service was launched as \u2018twttr\u2019 also because twitter.com was already taken. Six months later the domain was purchased and there\u2019s been no looking back since. According to Dorsey, \u201c…we came across the word ‘twitter’, and it was just perfect. The definition was ‘a short burst of inconsequential information,’ and ‘chirps from birds’. And that’s exactly what the product was.\u201d<\/p>\n Did you also believe IKEA to be a Swedish word?<\/strong><\/p>\n IKEA is a fine example of a make-believe word. And no, it has nothing to do with Sweden, not directly at least. Founder Ingvar Kamprad created the brand name by combining the initials of his name, IK and then adding on the first letters of the farm and village where he grew up in southern Sweden: Elmtaryd and Agunnaryd. We, for one, are glad that he went with the initials only. Can you imagine saying those names aloud!<\/p>\n Amazon is named after the world’s biggest river.<\/strong><\/p>\n Amazon, launched in 1995 as a bookstore, was meant to be called Cadabra by its founder, Jeff Bezos. It seems, however, that the company\u2019s first lawyer, Todd Tarbert, felt the name sounded too similar to \u2018cadaver\u2019. Bezos then chose Relentless (if you visit relentless.com you will get redirected to the Amazon website. Try it, we just did.), but he eventually decided on Amazon \u2013 the world\u2019s largest river. In fact, the company\u2019s first logo even had an image of the river.<\/p>\n Starbucks finds its origins in Moby-Dick.<\/strong><\/p>\n Starbucks cofounder Gordon Bowker tells an interesting tale of the origin of the name. They definitely wanted something that began with \u2018st\u2019 because it sounded powerful. Somehow the conversation veered to the old mining map of the Cascades and Mount Rainier. The old mining town of Starbo caught their eye, and Gordon immediately thought of Melville’s first mate, Starbuck, from Moby-Dick.<\/p>\n H\u00e4agen-Dazs is real, but the name is all made up.<\/strong><\/p>\n Reuben Mattus, a Jewish immigrant from Poland, wanted to pay tribute to Denmark (the only country that saved Jews during WWII) and decided to name his ice-cream company H\u00e4agen-Dazs. The name doesn\u2019t mean anything, but the combination of letters, especially the umlaut, does the job splendidly.<\/p>\n Xerox isn\u2019t random, unlike what you might have thought.<\/strong><\/p>\n We\u2019ve seen made-up names and names that used initials of the founders or those that got their inspiration from entirely unrelated subjects. Xerox isn\u2019t one of those; it has a clear etymology. It comes from the word xerography, which is a technical term for the dry copying process used in photocopiers, which itself is derived from the Greek words xeros (dry) and graphos) writing. That \u2018x\u2019? It was added for some techy punch. So popular is the brand name that today Xerox has gone on to become the generic word for the act of photocopying.<\/p>\n Sony needed something simple in English.<\/strong><\/p>\n Tokyo Tsushin Kogyo (as Tokyo Telecommunications Engineering) made perfect sense in Japan, but wouldn\u2019t have the same impact in the US. How did the company overcome the hurdle? By reinventing the brand as something short and simple. Sony seemed to be a good choice as it was easy to say, and additionally it also suggested \u2018sonus\u2019 which is Latin for sound. Moreover, it was similar to \u2018sonny\u2019 an American slang for a young lad. That made the name friendly and approachable.<\/p>\n Facebook or Facemesh?<\/strong><\/p>\n When Mark Zuckerberg was studying at Harvard\u2019s University, there used to be an online directory of all the students in the college called Face Book. The idea behind this was to familiarize all the students with each other. If you\u2019ve seen The Social Network, you will be familiar with how Mark hacked the servers and created a competition of sorts to ask people to choose who looked better. He initially named it Facemesh. This later evolved into a networking site where people could communicate with each other and even put up their photographs, and he reverted to calling it Facebook.<\/p>\n Then there\u2019s Pepsi, named after dyspepsia (meaning indigestion) because it was meant to aid digestion. McDonald’s is named after the two brothers Dick and Mac McDonald who ran a burger restaurant. Gap literally indicates the generation gap between adults and kids. Nike is the Greek goddess of victory (apt, isn\u2019t it?). Skype is derived from \u2018Sky peer-to-peer\u2019, which was shortened to \u2018Skyper\u2019. However, the domain name was already taken, so the \u2018r\u2019 was dropped to make it Skype. Gatorade was launched as an energy drink for the Florida Gators.<\/p>\n Whew! The list of brand names and their origins is actually endless, but these are just some of the more popular ones that we encounter almost daily.<\/p>\n Conclusion<\/strong><\/p>\n What does this list tell you? Original, unique and catchy names are very important to building great brands, as against descriptive or rational ones. Fun business names have more power and it is important to think out of the box when naming a brand.<\/p>\n Do you have any names that you think are quirky in their own right? Tell us in the comments below.<\/p>\n","protected":false},"excerpt":{"rendered":" Brands and brand names are deeply entrenched in our lives; almost staple, one could say. We all \u2018Google\u2019 information, Skype … Continue reading What\u2019s in a name? How did some of our favourite brands get their names?<\/span>