5 books that leading entrepreneurs swear by

IAMAN Entrepreneur

27 February 2020

5 books that leading entrepreneurs swear by

  • Posted by Awfis Editorial

Success doesn’t always find  allegiance in hard work- it’s the core idea and the impact it might have that brings the goodwill for the brand. Hence, it is of utmost importance, for entrepreneurs, to constantly challenge their minds. Reading, to a great extent, helps in that as it gives one a wider perspective while challenging old perceptions. This paves a path for the onset of that elusive BIG IDEA- that is a make-or-break for any organisation. To cement this habit, here are a few reads that have been recommended by the best of minds:

The End of Power – by Moisés Naím

How can we resist the urge to start this list by a recommendation from Mark Zuckerberg? It’s a no-brainer as his contribution towards entrepreneurship has had the most definitive rise in this decade. It’s no surprise that Mr Zuckerberg lays lavish praises on this book, as it matches his core beliefs, to a great extent. The book talks about that absolute shift of power from the larger authoritative groups to individual levels, keeping in mind the economic and social implications. It is a wealth of knowledge for any entrepreneur as it sheds light on the power of great strategy to retain dominance.

The 7 Habits of Highly Successful People by Stephen Covey

Jodie Fox has elevated our quest for the purchase of the right pair of shoes- literally. Being one of three co-founders of Shoes of Prey, communication and product development has been her Achilles Heel n terms of garnering popularity. Hence, she recommends the oft-quoted The 7 Habits of Highly Successful People, as a guide for success. This best-seller focuses on principles like integrity, honesty and dignity to not just shape a person’s attitude, but also be the cornerstone for any successful business. Exhibiting these habits can change the game for not just the entrepreneurs but also the basic fabric for conducting business.

Business Adventures by John Brooks

If a recommendation is coming from the likes of Bill Gates, it would be worth gold. Proving his mettle in the world of entrepreneurship and philanthropy, Mr Gates is the perfect candidate in terms of providing insights on how taking a risk is important for success. This book has been the bible of sorts for leading entrepreneurs, with its collection of valuable essays written in the ’60s. These essays strive to humanize the otherwise cut-throat workings of conducting business. Here, the takeaway lies in the importance of company values- something that modern age start-ups need to remember.

The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Most of you have heard of Julie Stevanja, the brains behind popular activewear website Stylerunner. To break through and carve a niche for her brand amongst heavyweights such as Adidas, Nike and Puma have required more than just plain gumption but also the judicious use of innovation as a driver for change. She is the best person to advocate The Lean Startup, embodying the very spirit of the book in her actions. This book takes an approach to entrepreneurism, keeping sustainable practices and constant movement as core factors.

Creativity Inc. by Ed Catmull

Refinery29 wouldn’t find relevance in our minds if it wasn’t for Piera Gelardi, the maven behind this ultimate space for women. While she has a lot to juggle, keeping a tab on the freshness of the content is probably the feat that segregates her brand from the rest. She cites her inspiration from Creativity Inc, by one of the most revered creators there is. The author Ed Catmull, current president of Pixar, walks us through his journey to the top- aka the birth and success of Pixar. It is essential in teaching all the importance of failure and how that can be churned as a factor towards success.

How Does An Intrapreneur Help An Entrepreneur?

Business Innovations

16 September 2017

How Does An Intrapreneur Help An Entrepreneur?

  • Posted by Awfis Editorial

A common observation seen in many organisations – start-ups or established – is that soon enough complacency sets in. Things have been set in motion; business is thriving; goals have been achieved; that’s when many entrepreneurs decide to take it easy.

And that sounds the death knell for many a company. The foundation of a business, any business, is innovation and continual reinvention. Contentment is its biggest enemy. Encourage and cultivate the spirit of innovation within your organisation and it will have a direct impact on your growth.

Some of the best examples of innovation in the corporate world come from intrapreneurship. Gmail, the Facebook ‘Like’ button and even 3M’s Post-Its are all examples of employees who thought of a brilliant idea and saw it through with the encouragement and support of the company.

How Does An Intrapreneur Help An Entrepreneur?

The biggest advantage an intrapreneur has is that the usual risks associated with entrepreneurship do not interfere with the ideation and creation process because there are none to incur.

This does not mean that intrapreneurs are reckless with an organisation’s resources. On the contrary, they have an inherent respect for the value and importance of money. Their innovative ideas originate from a place that comprehends the economic drivers that facilitate an organisation’s growth and success. This belief allows them to work with the organisation and not fight it.

An intrapreneur’s mind is always in motion. Ideas grip him and germinate in his mind till it sees the light of day. This is what differentiates him from an employee. Does this mean that an intrapreneur is stubborn? Yes, and no. While he endlessly persists in making the idea work, he isn’t afraid to change course, take suggestions or gracefully deal with the fear of failure.

An intrapreneur lives by the famous quote by Henry Ford, the founder of Ford Motor Company – “Failure is simply the opportunity to begin with, this time more intelligently.

How Does An Intrapreneur Help An Entrepreneur?Image Courtesy: Geckoandfly

When your employees know that there is no penalty for failure and it is permitted to take risks, the growth rate will escalate and you will get a competitive edge. Businesses need to be agile, more so in these times when one reads about ground-breaking innovations hitting the market daily.

Businesses that encourage a spirit of intrapreneurship and invest in their peoples’ minds are smart businesses. Empowering employees with the freedom to explore innovative ideas foster business agility, which in turn contribute to further business growth.