Every business involves a lot of effort and thought. With the emergence of technology and the myriads of progress it has gone through over years, it is difficult to understand how different businesses compete with each other to get to the top. In today’s day, not only the established businesses, but also the start-ups look forward to expanding their business and gaining popularity over offevery possible platform. Clearly, we all know what a tool like social media could do in this technologically driven generation. Today, social media is not only limited to connecting with friends and family in different parts of the world, but to popularise different types of brands through excellent imagery and content on every possible digital platform. However, with a plethora of companies all looking headfirst to being the best, competition has accelerated to a different level. Due to all these reasons, it becomes extremely important for any business, big or small, to not miss out on these 5 social media trends:
Brand Publishing is the new form of content marketing. Such type of publishing builds your brand as it is more realistic and keeps the audience engaged for a longer period of time. Brand publishing requires a little more attention, unlike content marketing. A lot of marketers are under the false pretext that content marketing simply exists just to sell a product. For this very reason, turning content marketing into content publishing is a must. In order to acquire brand publishing success, it is necessary to keep a few points in mind. They are:
- Choosing a topic that your core audience is extremely passionate about.
- Committing to a single topic that draws the attention of your audience.
- Owning the topic and mastering it so well, as to show the audience that your brand is the adept.
In the very beginning, who would’ve thought that brands would make its way to the top in the video market? However, it has been doing exceptionally well by catering to various types of target audiences. For a very long time, YouTube was used as a sole platform for video marketing. Nevertheless, it has branched out to a lot of other media platforms like Instagram, Google+, Vine, and Facebook etc. Tiny GIF’s and pop-ups attract a lot of attention and are not only restricted to YouTube today. The “call to action” tool, which was released by Facebook, has also proved to be very essential as it invites consumers to visit a particular website, make purchases or view branded or related videos in a steady and natural way.
The future of paid ads didn’t look all that great, in the previous years. A lot of marketers put their money on paid social media ads, but they don’t always get what they expect. Not every media platform gives a decent engagement rate to every brand. Facebook has a system where it limits its reach as per its Organic Reach System. In short, for every 1 million fans on Facebook for a specific brand, each post had around 700 likes which is very less. However, there is no reason to lose hope as the future of one of the fastest growing social media platform i.e. Instagram, seems to be really pronounced. A study showed that Instagram posts generated 58 times more engagement per follower, as compared to Facebook and 120 times more engagement than Twitter.
Upsurge of Image Based Content:
Platforms like Pinterest, Instagram and Tumblr, aren’t only for flaunting your edgy side or food recipes and interiors. Today, these platforms can be used for showcasing your brands through attractive imagery and content which has the ability to captivate your audience in just one go. Every business, big or small, can use these platforms to make their brand a felt and known presence to all the viewers worldwide. Such visual stories help people identify with the organization. Image based content helps your audience to know a little more about your company.
Diversity of Social Platforms:
Making your brand’s presence felt across all media platforms is a must. This is the only way to enable your brand to interact with audiences from different walks of life. Businesses are now starting to understand the importance of Social media and are trying hard to make their company and brand a robust presence online.
Keeping in mind all these points, it is obvious that these are 5 trends that your business just cannot afford to miss.
Following the trend is essential to stay ahead of the competition. Are you are a trend setter? If yes, then choosing a right workspace will be your proactive move. Search for a shared office space in MG Road, Bengaluru or business centre in Qutab, New Delhi.