5 Startup Branding Trends to Adopt in 2019

Business How To’s

14 August 2019

5 Startup Branding Trends to Adopt in 2019

  • Posted by Awfis Editorial

It goes without saying that a strong branding game can make all the difference to your business, from helping establish a brand identity and differentiation to ensuring customer loyalty. However, in an unpredictable market and amidst cutthroat competition, branding trends keep evolving every minute and you’ve got to keep abreast of them to stay ahead. Read on to know the top five branding trends that can seal the deal for you in 2019.

Illustrate to engage

A key aspect of branding is engagement, and what better way to entice your audience than with immersive illustrations? Art is capable of humanizing and differentiating brands, while strengthening the connect you have with the customers.

As such, brands worldwide, including giants like Google and Facebook, are realizing the power of incorporating art in their communications to become more personable and easier to connect with. Be it using animation in marketing videos or partnering with artists for new product lines, art is emerging as a popular way to engage and delight audiences.

Adopt minimalism

Minimalism is yet another branding trend connected to art that is becoming popular by the day. it’s a combination of subtle design and clear intentions that come together to provide a precise yet accessible format. The USP of minimalism lies in the fact that it is perfect for mobile-first communications and enhances the experience across devices.

Apart from being a popular trend, minimalism just makes sense. There’s literally no point in crowding your design with unnecessary bevels and hues, which do nothing but confuse your audience. Brands like Nike and Starbucks have long realized the power of minimalism, and it is evident in their highly creative communications that drive the point home.

Reflect social responsibility

As buying decisions continue to be influenced by consumers’ moral standards and ideologies, especially in the case of millennials, it only makes sense for businesses to reflect social responsibility in their branding efforts. In fact, a Nielsen survey revealed that over 73% millennials are willing to pay more for sustainable goods.

As such, we are witnessing a continuous shift in branding trends that resonate a responsible world view. A case in point is the recent Gillette ad, which received mixed responses for critiquing toxic masculinity – some balked the ad for being accusatory while others appreciated the brand for its bold, progressive stance. Nevertheless, the ad brought the brand to the forefront, which it direly needed. This only goes on to show the impact you can have by resonating with the millennials.

Give your brand the personal touch

The digital age has ushered robust connectivity, thereby putting personalized communications at the forefront of branding. While personalization used to signify exclusivity in the days of the yore, technology has put more power in the hands of the consumers. In fact, according to a survey by Infosys, 86% consumers say that personalization has quite an impact on their purchasing decisions.

As a result, marketers are continually striving to incorporate that personal touch in branding to leave a lasting impact in the audience’s minds. While it may entail rethinking business operations, personalization can give your brand the opportunity to create a differentiated proposition and improve conversion. The e-commerce giant Amazon comes second to none when it comes to behavioural targeting and personalization. Other companies that have nailed personalized branding are Nike, Cadbury, and Google.

Use creative online domain names

Finding a URL that matches your company’s name can prove to be tough. Did you know that Dropbox went by the URL “GetDropbox.com” in its initial days due to scarcity of exact-match domains?

However, this only opens opportunities to get creative with your domain names. The more creative and appealing your domain name is, the greater the chances of it attracting more audiences to your website. Plus, establishing a strong domain name is an important investment. Tools like Domainr, Nameboy, and Domize can come in handy for finding a creative domain name for your business.

Conclusion

Branding is all about connecting with your audience in a meaningful way for maximum brand recall. Adopt these five trends into your branding strategy to entice your customers and beat the competition. As Jeff Bezos rightly said, “Your brand is what people say about you after you leave the room”.

Why coworking is one of the best things that can happen to SMEs

Business How To’s

11 December 2019

Why coworking is one of the best things that can happen to SMEs

  • Posted by Awfis Editorial

When coworking spaces were first founded about a decade ago, the intent was to support independent workers within an organized set-up. However, over the years, this idea has progressed into a community space that encourages collaborative working for learning and growth.

Small and medium-sized enterprises (SMEs) are a crucial component of the economy, vital for its survival. And like a caped crusader to the rescue, coworking spaces have ensured an equal footing for SMEs in the face of competition from large businesses. Here are three important advantages that coworking spaces offer SMEs:

Scalability and agility

Coworking spaces facilitate quick changes in infrastructure scale to match business volatility. A majority of coworking spaces offer monthly rental plans rather than the long-term leases as offered by traditional office spaces. This monthly plan can be modified according to the performance of your business. You have the flexible option to upgrade or downgrade, i.e., increase or decrease the number of workstations you hire based on your needs.

Long-term leases are binding, cumbersome and not the ideal option for start-ups or SMEs. Without having to worry about such commitments, SMEs can focus on short-term rental expenses, on a month-to-month basis. When the monthly cash flow is not a fixed number, coworking spaces offer office space arrangements that can be adjusted as per your cash flow.

Hiring young talent

For most SMEs, hiring is a huge challenge given that they are not known brands, nor do they have the appeal of start-ups. However, coworking spaces help increase their accessibility, visibility and brand value for job aspirants.

The strategic location of most coworking spaces – often in Commercial Business Districts (CBDs) – help attract young talent who, typically, prefer the brand value of a big company or the exposure of a startup. That apart, coworking spaces with their cross-section of professionals also offer young job aspirants the opportunity to network. This unlocks the promise of endless possibilities for young professionals, who are inspired by the agile and collaborative environment at coworking spaces.

Cost-effectiveness

In an age where renting out furniture, household appliances and even clothes is commonplace, no one wants to pay through their noses for amenities. As far as coworking spaces are concerned, the most value comes from the provision of access to the amenities. The easy functionality of coworking spaces eliminate the need for SMEs to make large capital investments in terms of rentals, housekeeping and the like.

Included into the cost of many coworking space are the advantages of refreshments like coffee, tea, snacks, and office supplies. Additionally, the rental also covers use of costlier items such as printers, online platforms, and other utilities, which need to be upgraded quite often owing to technology changes. Therefore, when it comes to expanding your business operations to other cities and markets, you can simply hire professionals that operate out of a coworking space. This is far easier on the pockets than setting up a new office in a traditional commercial space.

Conclusion

The evolving workplace, in the form of coworking spaces, aid in providing the right resources and infrastructure for SMEs that account for nearly 40% of India’s workforce. With their philosophy of collaborative learning and work that nurtures productivity and creativity, coworking spaces create the perfect environment for business growth.

When mid-sized enterprises choose coworking

Business How To’s

02 December 2019

When mid-sized enterprises choose coworking

  • Posted by Awfis Editorial

The adage of ‘two heads being better than one’ is the fundamental principle upon which the idea of coworking was built. The wise proverb may have had its origins in the early 15th century, in the days of the glorious Renaissance where the ‘Bottega’ system existed. Bottega, which roughly translates to the workshop, was the hub of innovation under the watchful eyes of master artists who were at the center of things. Artisans and craftsmen hobnobbed with painters, sculptors, artists, architects, mathematicians, engineers, anatomists, and scientists. They brainstormed together, exchanging ideas and perspectives, devising new artistic forms and techniques. Bottegas, like today’s coworking spaces, were the innovative and collaborative community workplaces of the Renaissance.

The winning premise

Businesses, whether small, medium or big, have people at the helm of it. And often, people find that they can benefit their business through healthy discussions, brainstorming sessions, collaboration and networking opportunities. It is this knowledge that has fuelled the growth of coworking spaces. The environment of a coworking space is created to inspire innovation and more. This global movement of the modern-day workspace, which initially seemed lucrative only for entrepreneurs, has attracted medium and large-sized corporations too.

It was just a matter of time before it became apparent that the benefits of coworking extended towards medium-sized enterprises as well. With considerably more capital, medium-sized enterprises saved big on the flexible, ‘amenities-packed’ and substantially cheaper rentals of coworking spaces.

The unfailing process

Like the famous bottegas, the process of innovation is three-pronged — facilitating dialogue, converting ideas into action, and convergence of diverse verticals on a mutually-beneficial platform. In a coworking space, almost every conversation has the potential to help make new clients, or generate interesting business ideas. The opportunity to sound off your ideas, and express your creativity makes up only part of the picture. In order for innovation to be successful, the ability to collaborate is also crucial, and it is this quality that makes the coworking space a game-changer. This culture of openness, which is conducive for innovation, also guarantees an acceleration in development. This involves networking with resources that are both within and outside of your organization.

In organizations, where established corporate processes are already in place – like in most mid-sized enterprises – the key is to facilitate change by fostering a more open, receptive and creative method of operating your business. The benefits that coworking spaces offer are not simply those that are tangible.  Along with the numerous financial and infrastructural advantages, there are also a host of other less tangible perks. For instance, inspired workspaces for young professionals that nurtures and promotes out-of-the-box thinking, new work practices and a fertile ground for innovation.

The bottom line

The effectiveness of coworking is evident in its success. With a growth rate of 24% annually, by 2022, as estimated by the Global Coworking Unconference Conference, we can expect to see some 30,000 coworking spaces and more than five million coworking members around the world. In India too, the demand for coworking spaces has been increasing at an exceptional scale. Not only among start-ups, but also among medium-sized enterprises keen to capitalize on the innovation advantage of coworking. Just like the Bottegas of the Renaissance period.

Should business leaders trust introverts to drive disruption?

Business How To’s

27 November 2019

Should business leaders trust introverts to drive disruption?

  • Posted by Awfis Editorial

If it is the fittest that will survive to the end, then as per the Biblical passage, the meek must be fit enough to earn inheritance of the earth. Throughout history, we have been witnesses to opposing – and sometimes ambiguous – blanket statements that have set the norms for social behavior and societal hierarchies.
Leadership is one such thing. Those who are in the position of leadership are looked upon for guidance, direction, and regulation. Successful leadership stems from a strong sense of confidence, which in turn leads to the ability to make key decisions for a group of people. But is there one size that fits all? Along with everything else, and especially in the face of the evolving, modern-day workspace, does this change too?
Challenge conventional thinking
As social animals, we have a tendency to equate capability or the ability to get things done with those who are extroverted. Extroverts seem more confident, energetic, engaging, and highly competent at bringing people together. In a workplace setting, and specifically in the area of disruptive innovation, assertiveness plays an important role.
However, perhaps, it is the traditional identities that need to be disrupted. While being farsighted and performance-driven will always remain relevant, leaders should consider and selectively adopt new identities. According to a thought-provoking research conducted by Adam Grant at the Wharton School, introverted leaders tend to deliver better results. This is because as team members introverts are more likely to participate proactively, and in leadership positions are far more lenient.
Extroverts, on the other hand, are more prone to seek control, which ultimately hampers the potential of the project. Introverts may not fare as well as their more talkative counterparts at pitches, or when it comes to the big-ticket presentations. But, their tolerant and accommodating attitude is conducive to innovation.
When we take a broad view of history, the most innovative people in any field are those who work in solitude. Introverts with their insightful and methodical approach are likely to fare better with data crunching, and data-backed discussions.
The big picture
In any team, it is the strength of the common goal that can inspire and motivate individuals. Introversion or extroversion only dictates the process of working that an individual may adopt based on his or her personality.
Effective leadership lies in finding ways to create unlimited potential with limited resources. That means, to be disruptive, you don’t need to advertise a personality-specific job vacancy or even disrupt your core offering. Business leaders must simply combine utilizing the right resources, along with simple applications, to bring about disruptive innovation. If you want to successfully challenge established businesses, the focus should be on building a unique business model for the market.
To do this, what businesses need are committed teams that can work well when thrown in together. However, brainstorming sessions in groups are viewed as less productive than when individual team members work alone, and then pool in their ideas. Why? This is because such processes bring about a sense of balance within an organization. This balance makes room for both introverts as well as extroverts, allowing both opportunities to foster excellence in an environment that suits them.
When companies create such a system of balance, growth becomes holistic. Through an equal amount of personal and professional development, every team member is empowered to tap into the diverse potential within themselves as well as those around them. And, yes, introverts can drive disruption.