Nearly all communication, business or otherwise, is now done electronically, and emails and email marketing have come a long way from the days of simply getting the subject line and body copyright.
An essential prong of your business, business emails hold incredible power and can add credibility to your business. Don’t let anybody tell you not to send ‘too many emails’. Even though people say they hate emails, they love the idea of getting the email. And you can actually make your marketing emails about establishing a relationship between you and your customers.
However, a word of caution: your audience is likely to be wary of automated marketing emails. So how do you keep the human factor strong, while streamlining your emailing processes? Here are six handpicked tools that you can use to automate as much of your email marketing program, without losing your audience.
#1 Campaign Manager: create customised email campaigns
Campaign Manager is your solution to personalized email marketing campaigns. Whether you are looking to send newsletters, event invites, or just ‘welcome aboard’ messages to new customers, you can do it all with this amazing app. The ‘Personalized Engine’ will take over the mantle of delivering the message to the right audience at the right time.
#2 WiseStamp: tailor-made email signatures
Why restrict your email marketing to sales pitches alone? Replying to a customer’s mail can be an excellent opportunity for you to market your business to them. The email signature is a way to do this. With WiseStamp you can create and easily switch between different email signatures created for different objectives. You can add your social media handles, mention upcoming events or sales, and any other information that will add a punch to your message.
#3 Brief: crisper, smart emails
Even though you might be tempted to write a lot and include every detail in your message, our advice to you is, Don’t. Brevity is the soul of wit, or a sale, in your case.
You need to keep your messages short, crisp and to the point. And for that you need Brief. This is an extension of Chrome and you can even customize it to disable the ‘send’ button if your email is longer than 125 words. If that’s not a handy editor, then I don’t know what is.
#4 PersistIQ: let’s get started
If you’ve never sent a marketing email, worry not. There’s always a first time for everything. And there are some apps that understand this. Like PersistIQ. You can either go with one of the many readymade templates that the app has or you can modify the email to create a customized campaign that works better for your brand.
#5 Grammarly: goodbye errors
A badly written email is worse than no email at all. An occasional typo or mistake can be forgiven. But do you find yourself regularly making spelling or grammatical errors?
Take heart, and get Grammarly. This app can banish spelling mistakes, typos and incorrect grammar from your email content. The app is even configured to make suggestions, like using the right tense, or the right word.
Proofreading isn’t enough; you need to keep Grammarly in your arsenal of email marketing weapons.
#6 Growbots: know the best time for sending emails
The thing about emails is that they are always getting deleted. Or getting pushed so down in the list, that your audience often doesn’t have the time or isn’t even aware it’s there. Growbots takes care of this issue by sending your emails at the right time. It does the analysis based on the industry and audience.
You need to help a bit, like give some details about your typical subscriber, and the app does the rest. You will also receive reports on average response rates as per day of the week and time the email went out.
As you can see, technology or automation isn’t all bad. In fact, given that it takes away the what-ifs from your email marketing campaign, it’s all good. Which of these 6 apps do you think are meant for your business? Try them out and see what fits best.