Amazing ways live video can give your business a boost

Business Innovations

15 January 2019

Amazing ways live video can give your business a boost

  • Posted by Awfis Editorial

If content is king, then it would be safe to assume that video content is the emperor. It is one of the most effective content mediums in today’s digital market, and if a business wants to stay ahead of competitors, it needs to embrace video to gain a prominent spot in the consumers’ mind and life.

The country today is heading towards a video streaming market that is expected to touch $5 billion by 2023. This has been made possible by rising affluence, affordable digital devices, deeper data penetration in rural markets and even digital adoption by newer demographics.

With the increasing competition, it is also critical to reach the right customer, at the right time, with the right message. And live video streaming on social media networks like Facebook and Instagram is the fastest, cheapest and most effective way of doing so.

Here are 6 amazing opportunities for including live video in your content marketing plan.

#1 A Q&A session

Let’s start with a simple Q&A session. This is an effective way for you to strengthen your relationship with your customers, current as well as potential. You could answer questions on how to use the product, or give tips to improve user experience, and even deal with grievances.

The session needn’t be restricted to your product alone, you could even organise a Q&A session to answer doubts and queries related to the industry. For instance, a company in the business of manufacturing beauty products can conduct a live session on skin care. This creates stickiness and takes your product from a cold and lifeless entity to something warm and more approachable.

#2 Share live events

There was a time live events meant actual music concerts or fashion shows with a live, physically present, captive audience. That is still the case, no doubt. However, with the seamless integration of digital in our lives, today an event can be conducted in one location and streamed ‘live’ to captive online audiences across the world.

Instead of waiting for a telecast later, people can participate in the event as it is happening. And the participation isn’t passive. Broadcasting the event live on social media platforms like Facebook or Twitter gives your customers, current and potential, a chance to interact, ask questions, and become part of the brand story.

This helps build trust, showcase what your brand stands for beyond the product or service, allows you to express opinions, and works towards creating a stronger, expert brand.

#3 Test or review your product live

Another tried and tested way to build trust among your community is by testing or reviewing your product online. Time it with the launch of your new product and you are guaranteed more eyeballs than you could have imagined with just a launch.

Land Rover adopted this brilliant strategy while launching its latest vehicle. For an entire month the car brand did a live test drive video on Facebook. The vehicle was driven over all kinds of terrain and customers as well as car aficionados were treated to the vehicle’s performance. Any surprises the video got 9.7K views, and was shared across the platform by customers?

#4 Broadcast the launch of a new product

Similar to the product demo or test, you can also launch your product online and broadcast the event live. This is turning out to be quite a popular way for brands to generate a buzz around their new product and of course, eventually lead to sales.

For example, Dell used Facebook Live to launch its first Inspiron gaming laptop in India. The live event reached out to more than 55k fans through the launch alone.

#5 Live testimonials

Testimonials are great to get your customers to talk about your products. Have you given any thought to live testimonials? A new take on traditional customer endorsement, live testimonials, if done right, can provide you great returns no matter what your industry.

Goes without saying that you should choose your most satisfied customers, and get them to speak from the heart while directing them gently. Keep the videos no more than 2-3 minutes; else your audience will drop off.

 #6 Invite influencers

Everyone is talking about influencers these days. Perhaps your business can benefit from the opinion of one. Invite an influencer from the same industry to give your audience a whole new take on the subject, making the session interesting for them. Additionally, your influencer will certainly invite his or her audience to participate, giving your product more mileage.

But how do you find an influencer? Rely on tools like Buzzstream or Grin to locate an expert who can help your business. If your influencer turns out to be in a different geography, you can use Instagram’s new feature – collab-live stream – to overcome that challenge.

Conclusion

Thanks to social media live video options you can connect with your audience at a deeper level and engage with them like never before, wherever they are, whenever you want.

What is the Significance of Meeting Rooms in a Coworking Space?

Business Innovations

04 April 2023

What is the Significance of Meeting Rooms in a Coworking Space?

  • Posted by Awfis Editorial

Are you tired of working from home or in coffee shops and craving a more productive work environment? Coworking spaces may be the perfect solution for you. With an array of amenities, including meeting rooms, coworking spaces are becoming increasingly popular among freelancers, entrepreneurs and remote workers. But what makes meeting rooms in a coworking space so significant?
In this blog post, we will explore how these spaces can benefit your business and why they are essential to any successful coworking community. So, let’s dive in!

Meeting Rooms in Coworking Spaces – An Overview

Coworking spaces have been around for decades, yet their popularity is just starting to spread. The market’s thirst for startups and freelancing is driving up demand for the coworking space in Mumbai, Bangalore, Gurugram, and other major cities. This growth is due in part to the increasing popularity of coworking spaces and the benefits they offer. They offer a collaborative setting for freelancers, entrepreneurs and remote workers to work together.
Meeting rooms are an important part of coworking spaces as they provide a space where members can come together and exchange ideas. They can also be used for presentations, workshops and other events. Presentations and workshops can help to educate members on new topics and provide them with new skills. They can also be used to showcase the work of members and help to build relationships with potential clients.
According to a survey conducted by GCUC, 84% of coworkers are more motivated when working in a coworking hub. Meeting rooms can help to create a sense of community and collaboration, which can help to motivate coworkers. Meeting rooms can also provide a space for members to network and build relationships with other members.

Meeting Rooms in Coworking Spaces – Benefits

Meeting rooms are one of the most important features of coworking spaces, providing a dedicated and professional space for members to conduct meetings, collaborate and brainstorm.
Listed below are some of the key benefits of meeting rooms in coworking spaces:
Professional Environment: Meeting rooms provide a professional environment for conducting business meetings. Members can use them to host meetings with clients, investors, or partners and convey a more polished image of their business.
Privacy and Confidentiality: Meeting rooms offer a secure and private environment for members to discuss confidential information or sensitive topics without worrying about eavesdroppers or interruptions.
Technology and Amenities: Meeting rooms in coworking spaces often come equipped with high-speed internet, audio and visual equipment, whiteboards and refreshments, which can further enhance the meeting experience.
● Reduced Distractions: Meeting rooms offer a quiet and distraction-free environment, allowing members to focus on their work and avoid the noise and interruptions of a busy workspace.
● Collaboration and Brainstorming: Meeting rooms offer a collaborative space for members to work on projects, exchange ideas and brainstorm new concepts. This can to foster a sense of community within the coworking environment.
Flexibility and Convenience: Meeting rooms are easy to book and offer flexible booking options, such as hourly, daily, or weekly rates. This accessibility and convenience make it easier for members to manage their schedules and plan their workdays more effectively.
Cost-effectiveness: Coworking spaces offer meeting rooms at an affordable price, eliminating the need for expensive office space or renting hotel conference rooms.
Professional Support: Coworking spaces often have a professional support team that can assist you with booking the meeting room, setting up the equipment and providing administrative support, making the process hassle-free.

Meeting Rooms in Coworking Spaces – Types

Coworking spaces should provide their members with a selection of meeting rooms to suit their requirements. Depending on the size and number of members, these may include private rooms, small group areas or larger conference rooms. Some spaces also provide special features like whiteboard walls or video conferencing capabilities.
Private meeting rooms are ideal for one-on-one discussions or small group gatherings. Usually equipped with tables and chairs, these rooms may also feature additional amenities like a whiteboard or TV.
Small group meeting rooms are ideal for team discussions, brainstorms and any other type of small group interaction. These typically contain tables and chairs as well as additional amenities like a whiteboard or TV.
Large conference rooms are ideal for large group meetings, presentations and any other type of event that requires plenty of space. Usually equipped with a large table and chairs as well as additional amenities like a projector screen or sound system, these rooms can easily accommodate up to 200 attendees.
Video conferencing rooms are great for remote meetings or presentations. These rooms usually have a large screen with camera and microphone capabilities, as well as extra amenities like a whiteboard or TV.

Meeting rooms in coworking spaces – How to make the most out of it?

Meeting rooms in coworking spaces are valuable resources that can help you collaborate with others, build relationships and grow your business. To make the most out of your coworking space meeting room, here are some tips to follow:
Plan ahead: Before booking a meeting room, take some time to plan your meeting. Determine the purpose, agenda and participants. This will help you choose the right meeting room size and amenities and ensure that everyone is prepared and focused.
Choose the right meeting room: Consider the type of meeting you will be hosting, the number of attendees and the amenities you will need. For example, if you are hosting a presentation, you will need a room with a projector and screen. If you are hosting a brainstorming session, a room with a whiteboard or flip chart will be helpful.
Arrive early: Arriving early at the meeting room will give you time to set up any equipment you need, such as a laptop or projector. It will also give you time to ensure that the room is clean and ready for your meeting.
Use technology: Take advantage of the technology available in the meeting room, such as video confer software, online collaboration tools and virtual whiteboards. These tools can help you communicate and collaborate more effectively, especially if your team is dispersed across multiple locations.
Manage time effectively: Set a clear agenda and stick to it. Use a timer or clock to keep track of time and ensure that the meeting stays on track. Be respectful of everyone’s time and avoid going off-topic or getting sidetracked.
Encourage participation: Encourage participation from all attendees by asking open-ended questions and providing opportunities for everyone to speak. Use techniques like brainstorming or group discussion to generate ideas and encourage collaboration.
Take breaks: Taking breaks during the meeting can help everyone stay focused and engaged. Use break times to stretch, grab a drink or snack, or just take a quick breather.
Follow up: After the meeting, follow up with attendees to ensure everyone is clear on the next steps and action items. Use email or a project management tool to keep everyone on the same page and ensure progress.

FAQs

Q. What are the things needed for a meeting room?

Basic meeting room necessities include
● Table and chairs
● WiFi
● Power
● Digital AV solution (screen or projector with speakers)
● Shared writing surface
● Office supplies
● Access to refreshments

Q. What is the purpose of a meeting room?

A meeting room allows teams to discuss issues, collaborate on projects and make decisions.

Q. How much space is needed for a meeting room?

A conference room for one to two people would require 25-50 sq. ft, whereas for two – six people — 100-150 sq. ft.

Q. What is a meeting room layout?

A conference room layout is a set up of chairs and tables in a conference space. The most compelling conference room layout depends on the size and style of the meeting.

Q. What are smart meeting rooms?

Smart meeting rooms provide employees with video conferencing tools that make collaboration in the workplace simple, enjoyable and inclusive.

Meeting rooms are an invaluable tool for businesses that want to maximize their productivity in a coworking space. They provide the perfect place for teams to collaborate and engage with one another so that they can achieve success. Not only do meeting rooms allow coworkers to come together, but they also give them the opportunity to get away from distractions and focus on their work.
With their flexibility and convenience, meeting rooms make it easy for companies of all sizes to create more efficient workflows and increase overall productivity in a coworking space.

5 Apps to Increase Productivity at Work

Business Innovations

25 August 2021

5 Apps to Increase Productivity at Work

  • Posted by awfis

Life has become much easier with the advent of technology. With access to latest technology, work has become less strenuous. The biggest contribution to technology has been the invention of smartphones. They have not only made communication easy, but also play core to organize our lives. The hundreds of ‘add on apps’ have made life stress-free and have definitely helped increase productivity, in every possible way.

App

Here are some applications that we feel will help you outperform at work.

  1. WandurList:

As the name suggests WandurList is an app that helps you in maintaining a number of lists. It is a clean application which enables you to make multiple lists under various folders. It is available for Android, iOS and web users, but what makes it stand out is that WandurList enables you to access the lists from anywhere and from any device. The lists that you make are saved in the cloud, thus letting you share the lists with the other users. So the next time you are out of your office and need to assign work or access previous work, WandurList will be your go to app.
wunderlist.com

  1. Shoeboxed:

Tired of keeping track of your expense receipts before submitting for tax reduction every month? We have a perfect solution for you. Use shoebox and say goodbye to the strenuous process of filling out forms. Shoeboxed is perfect for people who are up and about in the name of the business. Shoebox can access either via android, iOS mobiles or also via the web. Scan the bills and Shoebox sorts out and collates the receipts for you and also generates an expense report.  By the end of the month all you will have to do is send it out to your accounts team.
shoeboxed.com

  1. Speek:

Conference calling is an important aspect of how work happens in the business world. With growing business environment one needs to connect to people from various parts of the world and that’s where Speek steps in. It is an application that enables you to have a con-call by eliminating the process of dialling the numbers and the pin codes. Speek gives you a personal link which has to be shared with the people you want to have the conference call with and all they have to do is click the link to join in via their laptop, smartphone or the computer. So want to make a conference call? It’s just a link away now!
speek.com

  1. Keeper:

Have a lot of passwords of various platforms to keep track of? Tired of sending email to the IT to retrieve your passwords? This application takes that burden of remembering passwords off your shoulders. You have one master password that has all the passwords stored in it. If any hack is attempted all the passwords are automatically erased to maintain secrecy. This application can be accessed via a phone, laptop or a computer with the android, IOS software or by using the web.
keepersecurity.com

  1. Prezi:

Need to make flawless presentations that capture your client’s attention? We have a unique cloud based presentation application – Prezi. This app lets you put down all the information on one canvas and mark it out instead of making separate slides. It uses Adobe Flash Technology to animate the presentation. The application is easy to use and is also compatible for Windows, chrome, iOS and the Web.
prezi.com

Try the apps out and see the increased productivity that these applications bring about in your work life!

Join our business centre in Bengaluru, or our co-working space in Delhi.

Freelancers Work Better in Office Spaces than Coffee Shops

Business Innovations

25 August 2021

Freelancers Work Better in Office Spaces than Coffee Shops

  • Posted by awfis

You would have seen freelancers and solopreneurs working intensely at coffee shops, buying a cup of coffee accompanied with something to bite on now and then, more to keep the table occupied rather than ordering by choice! But working out of a coffee shop comes with a set of challenges. Being in such a relaxed, casual ambience for work, you are not really motivated enough and you can only rely on self-motivation to keep you going.

Thankfully, this is something that can be resolved by working at collaborative office spaces. Leased workspaces and desks that you can find on a reliable collaborative working website like https://www.awfis.com/inspiration/wp-content/uploads/2016/06/shutterstock_3835072871.jpg.com will also give you access to all amenities that you need when you work in an office, like free Wi-Fi and unlimited tea and coffee to keep you fueled up.

Freelancers in office spaces

Freelancers are looking for offices spaces with a positive atmosphere to conduct their work. More often than not, freelancers have a lonely job. They are at their laptops doing their work. However, at home, they have several distractions to keep them away from their desk. Coffee shops do not make the best talking environments for productive business meetings as a plethora of distractions come your way. No such worries exist in a collaborative working space where you are paying rent to be at your desk for work.

Let’s talk about the motivation factor now. Because you are in a roomful of people working on their desks, you are motivated to be a part of that workforce. You can make some great professional friends. As a freelancer, you cannot deny that working alongside others is a much better feeling that being a lone wolf, especially on days when things are a bit rusty. The general working ambience keeps you afloat, something that you find in plenty of plug & play rented office spaces.

If you have not considered working in a collaborative working environment, now is a good time to do that. All your criteria will be met and your business will commence in a cheerful and inspiring environment. After all, your venture deserves only the best.

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