Amazing ways live video can give your business a boost

Business Innovations

15 January 2019

Amazing ways live video can give your business a boost

  • Posted by Awfis Editorial

If content is king, then it would be safe to assume that video content is the emperor. It is one of the most effective content mediums in today’s digital market, and if a business wants to stay ahead of competitors, it needs to embrace video to gain a prominent spot in the consumers’ mind and life.

The country today is heading towards a video streaming market that is expected to touch $5 billion by 2023. This has been made possible by rising affluence, affordable digital devices, deeper data penetration in rural markets and even digital adoption by newer demographics.

With the increasing competition, it is also critical to reach the right customer, at the right time, with the right message. And live video streaming on social media networks like Facebook and Instagram is the fastest, cheapest and most effective way of doing so.

Here are 6 amazing opportunities for including live video in your content marketing plan.

#1 A Q&A session

Let’s start with a simple Q&A session. This is an effective way for you to strengthen your relationship with your customers, current as well as potential. You could answer questions on how to use the product, or give tips to improve user experience, and even deal with grievances.

The session needn’t be restricted to your product alone, you could even organise a Q&A session to answer doubts and queries related to the industry. For instance, a company in the business of manufacturing beauty products can conduct a live session on skin care. This creates stickiness and takes your product from a cold and lifeless entity to something warm and more approachable.

#2 Share live events

There was a time live events meant actual music concerts or fashion shows with a live, physically present, captive audience. That is still the case, no doubt. However, with the seamless integration of digital in our lives, today an event can be conducted in one location and streamed ‘live’ to captive online audiences across the world.

Instead of waiting for a telecast later, people can participate in the event as it is happening. And the participation isn’t passive. Broadcasting the event live on social media platforms like Facebook or Twitter gives your customers, current and potential, a chance to interact, ask questions, and become part of the brand story.

This helps build trust, showcase what your brand stands for beyond the product or service, allows you to express opinions, and works towards creating a stronger, expert brand.

#3 Test or review your product live

Another tried and tested way to build trust among your community is by testing or reviewing your product online. Time it with the launch of your new product and you are guaranteed more eyeballs than you could have imagined with just a launch.

Land Rover adopted this brilliant strategy while launching its latest vehicle. For an entire month the car brand did a live test drive video on Facebook. The vehicle was driven over all kinds of terrain and customers as well as car aficionados were treated to the vehicle’s performance. Any surprises the video got 9.7K views, and was shared across the platform by customers?

#4 Broadcast the launch of a new product

Similar to the product demo or test, you can also launch your product online and broadcast the event live. This is turning out to be quite a popular way for brands to generate a buzz around their new product and of course, eventually lead to sales.

For example, Dell used Facebook Live to launch its first Inspiron gaming laptop in India. The live event reached out to more than 55k fans through the launch alone.

#5 Live testimonials

Testimonials are great to get your customers to talk about your products. Have you given any thought to live testimonials? A new take on traditional customer endorsement, live testimonials, if done right, can provide you great returns no matter what your industry.

Goes without saying that you should choose your most satisfied customers, and get them to speak from the heart while directing them gently. Keep the videos no more than 2-3 minutes; else your audience will drop off.

 #6 Invite influencers

Everyone is talking about influencers these days. Perhaps your business can benefit from the opinion of one. Invite an influencer from the same industry to give your audience a whole new take on the subject, making the session interesting for them. Additionally, your influencer will certainly invite his or her audience to participate, giving your product more mileage.

But how do you find an influencer? Rely on tools like Buzzstream or Grin to locate an expert who can help your business. If your influencer turns out to be in a different geography, you can use Instagram’s new feature – collab-live stream – to overcome that challenge.

Conclusion

Thanks to social media live video options you can connect with your audience at a deeper level and engage with them like never before, wherever they are, whenever you want.

5 Apps to Increase Productivity at Work

Business Innovations

25 August 2021

5 Apps to Increase Productivity at Work

  • Posted by awfis

Life has become much easier with the advent of technology. With access to latest technology, work has become less strenuous. The biggest contribution to technology has been the invention of smartphones. They have not only made communication easy, but also play core to organize our lives. The hundreds of ‘add on apps’ have made life stress-free and have definitely helped increase productivity, in every possible way.

App

Here are some applications that we feel will help you outperform at work.

  1. WandurList:

As the name suggests WandurList is an app that helps you in maintaining a number of lists. It is a clean application which enables you to make multiple lists under various folders. It is available for Android, iOS and web users, but what makes it stand out is that WandurList enables you to access the lists from anywhere and from any device. The lists that you make are saved in the cloud, thus letting you share the lists with the other users. So the next time you are out of your office and need to assign work or access previous work, WandurList will be your go to app.
wunderlist.com

  1. Shoeboxed:

Tired of keeping track of your expense receipts before submitting for tax reduction every month? We have a perfect solution for you. Use shoebox and say goodbye to the strenuous process of filling out forms. Shoeboxed is perfect for people who are up and about in the name of the business. Shoebox can access either via android, iOS mobiles or also via the web. Scan the bills and Shoebox sorts out and collates the receipts for you and also generates an expense report.  By the end of the month all you will have to do is send it out to your accounts team.
shoeboxed.com

  1. Speek:

Conference calling is an important aspect of how work happens in the business world. With growing business environment one needs to connect to people from various parts of the world and that’s where Speek steps in. It is an application that enables you to have a con-call by eliminating the process of dialling the numbers and the pin codes. Speek gives you a personal link which has to be shared with the people you want to have the conference call with and all they have to do is click the link to join in via their laptop, smartphone or the computer. So want to make a conference call? It’s just a link away now!
speek.com

  1. Keeper:

Have a lot of passwords of various platforms to keep track of? Tired of sending email to the IT to retrieve your passwords? This application takes that burden of remembering passwords off your shoulders. You have one master password that has all the passwords stored in it. If any hack is attempted all the passwords are automatically erased to maintain secrecy. This application can be accessed via a phone, laptop or a computer with the android, IOS software or by using the web.
keepersecurity.com

  1. Prezi:

Need to make flawless presentations that capture your client’s attention? We have a unique cloud based presentation application – Prezi. This app lets you put down all the information on one canvas and mark it out instead of making separate slides. It uses Adobe Flash Technology to animate the presentation. The application is easy to use and is also compatible for Windows, chrome, iOS and the Web.
prezi.com

Try the apps out and see the increased productivity that these applications bring about in your work life!

Join our business centre in Bengaluru, or our co-working space in Delhi.

Freelancers Work Better in Office Spaces than Coffee Shops

Business Innovations

25 August 2021

Freelancers Work Better in Office Spaces than Coffee Shops

  • Posted by awfis

You would have seen freelancers and solopreneurs working intensely at coffee shops, buying a cup of coffee accompanied with something to bite on now and then, more to keep the table occupied rather than ordering by choice! But working out of a coffee shop comes with a set of challenges. Being in such a relaxed, casual ambience for work, you are not really motivated enough and you can only rely on self-motivation to keep you going.

Thankfully, this is something that can be resolved by working at collaborative office spaces. Leased workspaces and desks that you can find on a reliable collaborative working website like https://www.awfis.com/inspiration/wp-content/uploads/2016/06/shutterstock_3835072871.jpg.com will also give you access to all amenities that you need when you work in an office, like free Wi-Fi and unlimited tea and coffee to keep you fueled up.

Freelancers in office spaces

Freelancers are looking for offices spaces with a positive atmosphere to conduct their work. More often than not, freelancers have a lonely job. They are at their laptops doing their work. However, at home, they have several distractions to keep them away from their desk. Coffee shops do not make the best talking environments for productive business meetings as a plethora of distractions come your way. No such worries exist in a collaborative working space where you are paying rent to be at your desk for work.

Let’s talk about the motivation factor now. Because you are in a roomful of people working on their desks, you are motivated to be a part of that workforce. You can make some great professional friends. As a freelancer, you cannot deny that working alongside others is a much better feeling that being a lone wolf, especially on days when things are a bit rusty. The general working ambience keeps you afloat, something that you find in plenty of plug & play rented office spaces.

If you have not considered working in a collaborative working environment, now is a good time to do that. All your criteria will be met and your business will commence in a cheerful and inspiring environment. After all, your venture deserves only the best.

Follow Awfis on Facebook, Twitter, Instagram and LinkedIn.

For Young Entrepreneurs in India, Awfis is the New Office

Business Innovations

25 August 2021

For Young Entrepreneurs in India, Awfis is the New Office

  • Posted by awfis

As they say, all you need to succeed is a big idea!
However, in the fiercely competitive world, you have to be careful about how you use that big idea. When you start off, you have multiple challenges on your side, including the really daunting one of arranging for start-up capital. You will be surprised to know the number of Unicorns which started off on a shoestring budget.

Things have changed since. You no longer need to set up a big office space and buy all the furniture necessary to set off your own company. Welcome to a new way of working out of an office: Awfis! At Awfis, you will get exactly what you need for your start-up or your work as an entrepreneur: a highly productive space to conduct your business.

Awfis is your new Office

Collaborative working has been around for a while now, but it is only now that it is starting to catch up here in India. At the forefront of this change is Awfis. We have Pro-Working centres where you can work in your own leased offices, along with your own team of professionals. For those who are playing it out as a lone wolf now, this is a better opportunity to make your mark!

There are many reasons why Awfis is the new office today. For example, the meeting rooms which we have in the leading cities of the country are all located in premium destinations. The centrality of the location makes it easier for you to commute and network with people for meetings and discussions. Clients and customers will not shy away from visiting your office premises because it is far away. Your business is in a better position, location wise.

Additionally, you are working alongside professionals who can turn out to be excellent future business contacts for you. Who knows, you may get the next big project from the person seated right next to you in the collaborative working ambiance! Also you may not have to hunt around for a professional in a desired field because the person may be working in the next cabin. Collaborative pro-working spaces are an excellent choice for business networking.

Awfis ensures that you get the best technological and infrastructural support when you work in our Co-Working centres. You will appreciate the environment and that will certainly inspire you to work even harder, the wind beneath the sails that you need when you are starting off.