5 Best Email Marketing Apps To Help Your Business

Business How To’s

06 February 2018

5 Best Email Marketing Apps To Help Your Business

  • Posted by Awfis Editorial

Imagine life without emails! Most of our email inboxes are flooded with a barrage of automated email newsletters that mostly go unread. But just sometimes, there are some newsletters that catch your attention and you read them or recommend them. What is so different about these newsletters? Cleverly written copy, attractive visualsor just a relevant CTA! An email marketing app streamlines the email marketing campaign while helping you track its progress.

email marketing apps

Did you know that there are 3 times more email accounts than Twitter and Facebook accounts combined? In fact, email marketing’s unmatched ability to drive conversions also helps companies generate a higher return on investment. If the facts were to be believed, email marketing yields an average 3,800% return on investment for establishments and for every $1 spent on email marketing, the average return on investment is $38.

Here are the top 5 email marketing apps that will help you upscale your business:


1. MailChimp: MailChimp is an automated email marketing platform that enables businesses to create, send and analyze email campaigns. This app offers way more than an ordinary email marketing app. It offers features like fast emails, email editor to premium subscriber profiles that come with an ability to track the contacts’ interactions with the sender’s emails and more. What’s more, it also recommends lists from your contacts based on other email newsletters they have subscribed to. Moreover, senders are told the best time to send the email, this leads to higher rate of interaction and also increases the chances of conversion.

2. Growbot: Growbot is a professional email marketing tool that is used by businesses who want to enhance their outbound sales and scale up their communication. Along with personalised emails, mobile-friendly templates, and high-quality contacts, this app is ideal for those who want to create a network in the industry.

email marketing apps

3. PersistIQ: PersistIQ makes sales communication simple and automates workflow through one easy-to-use system. They offer personalised emails that help in upscaling the business and therefore is a preferred choice of email marketing app by small business establishments. With a plethora of templates and personalisation features, this app helps in building conversations. Other features of this email marketing app include open rates, link activity, daily summary and more.

4. Active Campaign: Similar emails can be monotonous and in order to grab the attention of the readers, it is important to convey something interesting through your emails. Active Campaign offers detailed information about your database and also segregates them on the basis of their likes and interests. What’s more, you can not only send automated emails seamlessly, but can also design them as per your need. It also offers some additional premium features that could give insights to marketers about the campaign.

5. FreshMail: If you want to go beyond the standard emails, then FreshMail is the email marketing app you need. As its name suggests, it gives a fresh look to your newsletter emails. So much so that, most emails created through FreshMail look like nice blog posts. Easy interface and the option to create your own design, make it an ideal choice for those who face difficulty advanced editing applications.

email marketing

Email marketing is effective only if you send it to the right target audience, else it will land up in their spam folder. Make sure to send relevant content to the relevant people to drive sales.

5 Global Trends that are Disrupting Businesses in 2019

Business How To’s

05 September 2019

5 Global Trends that are Disrupting Businesses in 2019

  • Posted by Awfis Editorial

We are living in a dynamic world, all thanks to disruptive trends that are frequently redefining the way we interact with it. It goes without saying that this has a significant impact on businesses; competition is growing manifold every minute in the face of volatile market conditions and fickle consumer demands. Curious to know all that is dictating the way businesses function in 2019? Here are 5 major trends that are here to stay.

Corporate and start-up collaborations

Large corporations are increasingly realising the enormous potential of start-ups in terms of predicting and adapting to disruption. Plus, coworking spaces are also enabling more collaborations between corporates and start-ups by bringing them under one roof. This growing trend is especially true for start-ups with a highly specialized focus as they are more likely to face domain-specific challenges early on in their journey as compared to large organizations.

A case in point is the collaboration between Coca Cola and Wonolo, an on-demand stocking platform, to streamline its supply chain. This reduced Coca Cola’s stocking costs by 75% per outlet and increased its coverage 25-fold, while Wonolo raised $5.7 million in funding.

Mobile-first technologies

Everything digital is going mobile-first, be it products, services, or even communications. In fact, mobile phones have long surpassed desktops as the primary way to access the internet. A recent CIODive report revealed that up to 70% of web traffic happens on mobile devices. And companies have started recognizing the potential of mobile phones in digital transformation. Flipkart’s progressive web app is the company’s second-largest channel in terms of transactions and attracts over 70% of new customers!

Phygital experience

Whether the Internet of Things (IoT) will redefine consumer experience remains to be seen, but it certainly has introduced the world to phygital experience. The opportunities this presents are immense; several industries will no longer be the same as we know them today. The US jewelry retailer, Tiffany & Co., has already integrated the phygital experience in its stores with an Engagement Ring Finder app that allows shoppers to use the camera in their mobile device to preview how different rings will appear on their beau’s finger.

Digital empathy mapping

Empathy mapping is a key tool to analyze and anticipate behavioral shifts among customers. Traditionally, empathy mapping involved a group of marketers brainstorming to map out customer journeys with post-it notes. However, the growing adoption of digital platforms is rapidly optimizing the process, making it cleaner and more efficient. Data is a crucial aspect of empathy mapping, and given the vast amounts of data, businesses deal with nowadays, digitizing the process only makes more sense. A clear example of this can be seen in UI/UX design, where designers are leveraging empathy maps to understand user preferences and enhance their experience.

Social awareness

Consumers today have become more socially aware and prefer to subscribe to products and services that resonate with their world view. In fact, millennials are worth $1 trillion in consumer spending and 73% of them prefer sustainable goods. As such, there has been a growing trend of companies adopting renewable materials and greener practices in an effort to reduce their carbon footprint. The automobile giant, Ford Motors, serves as a great example. The Repreve seat fabric used in the company’s vehicles is made from fibers derived from recycled plastic bottles, helping displace over 5 million plastic bottles from landfills.

Conclusion

Technology is continuously blurring the lines between physical and digital and is ushering an era underpinned by innovation. These are the times when flexibility can make all the difference when small companies can very well break monopolies. Only time will tell how these trends impact the global business landscape. But one thing’s for sure, these trends will continue to drive innovation for the foreseeable future!

How Dropbox Grew from a 2-person Startup to a Billion Dollar Enterprise

Business How To’s

27 August 2019

How Dropbox Grew from a 2-person Startup to a Billion Dollar Enterprise

  • Posted by Awfis Editorial

Who hasn’t heard of Dropbox, right? The cloud storage giant provides services to over 500 million people across the globe and generates billions of dollars as annual revenue. Well, did you know that it began as a two-person startup? Read on to know the incredible success story of Dropbox.

The birth of a million-dollar idea

Dropbox founder Drew Houston was a tech prodigy who started coding when he was just 5 years old. The idea for Dropbox was born in 2007 when Houston was on a bus ride and suddenly realized that he had forgotten his pen drive, which had important files on it. The incident left him so frustrated that he pledged to solve the problem once and for all. And the idea for Dropbox was born!

The evolution into a business

With the help of Y Combinator, a startup accelerator, Dropbox received its initial funding of $1.2 million from Sequoia Capital in 2007. However, there was still a lot of work to be put in to get the product right. Dropbox was launched in 2008, a year after it received its initial funding.

Initial challenges

When Houston had taken his idea to Y Combinator, even though his pitch was well-received, the accelerator promised admission only on one condition – Houston needed to find a partner within two weeks. He turned to his alma mater, MIT, where he found Arash Ferdowski who was more than willing to drop out from college after seeing a demo video that Houston had put together.

Soon after the launch, Apple expressed interest in Dropbox with Steve Jobs even scheduling a meeting with Houston to buy the product. When Houston rejected the offer, Jobs said something on the lines of “Well, we’re just gonna have to crush you guys”! 10 years or so later, Dropbox is still going steady with a net worth of $8 billion despite cutthroat competition from Google Drive and Apple’s iCloud, all thanks to Houston’s unfaltering determination to build and nurture his own company.

Disrupting the market

Dropbox disrupted the market as soon as it launched. While there were several applications that enabled cloud storage, none of them were as stable, seamless, and robust. However, the challenge still lay in attracting as many users as possible to keep the venture profitable in the long run. Initially, Dropbox went for an outbound marketing strategy, investing in pay-per-click and PR campaigns. Unfortunately, this failed miserably, since the keywords they were bidding on were way too expensive.

This is when Dropbox focussed on adopting a consumer-first approach, going where the users were to build its own community and generate word of mouth.

Building a community

Initially, Dropbox had launched a private beta program while it was still in the development stage to generate interest in the product and gain valuable feedback to better the product. This helped Dropbox generate significant word of mouth and they capitalized on it by starting a referral that incentivized both, the recommenders and referrals with extra free space. They also rewarded their social media followers with 125 MB of extra free space. This simple initiative increased the number of new users by a whopping 60%!

Another key game changer was the use of a signup-driven homepage with clear layout and demarcations. It also had a 2-minute tutorial video to guide users through the product. This not only made the intent of the home page pretty clear but also helped anchor interest by showcasing how simple, effective, and beneficial the product is.

Conclusion

The key contributor to Dropbox’s success was that it solved a very basic problem. It thoroughly understood its users and the needs they had. A lot of users around the globe had already grown wary of carrying portable storage devices and wanted something that could solve their storage issues. Dropbox addressed the issue head-on by making cloud storage a simple, secure, and hassle-free experience. In the words of Drew Houston himself, “People do not choose Dropbox because it has this much space or gigabytes. They choose it for the experience.”

5 Startup Branding Trends to Adopt in 2019

Business How To’s

14 August 2019

5 Startup Branding Trends to Adopt in 2019

  • Posted by Awfis Editorial

It goes without saying that a strong branding game can make all the difference to your business, from helping establish a brand identity and differentiation to ensuring customer loyalty. However, in an unpredictable market and amidst cutthroat competition, branding trends keep evolving every minute and you’ve got to keep abreast of them to stay ahead. Read on to know the top five branding trends that can seal the deal for you in 2019.

Illustrate to engage

A key aspect of branding is engagement, and what better way to entice your audience than with immersive illustrations? Art is capable of humanizing and differentiating brands, while strengthening the connect you have with the customers.

As such, brands worldwide, including giants like Google and Facebook, are realizing the power of incorporating art in their communications to become more personable and easier to connect with. Be it using animation in marketing videos or partnering with artists for new product lines, art is emerging as a popular way to engage and delight audiences.

Adopt minimalism

Minimalism is yet another branding trend connected to art that is becoming popular by the day. it’s a combination of subtle design and clear intentions that come together to provide a precise yet accessible format. The USP of minimalism lies in the fact that it is perfect for mobile-first communications and enhances the experience across devices.

Apart from being a popular trend, minimalism just makes sense. There’s literally no point in crowding your design with unnecessary bevels and hues, which do nothing but confuse your audience. Brands like Nike and Starbucks have long realized the power of minimalism, and it is evident in their highly creative communications that drive the point home.

Reflect social responsibility

As buying decisions continue to be influenced by consumers’ moral standards and ideologies, especially in the case of millennials, it only makes sense for businesses to reflect social responsibility in their branding efforts. In fact, a Nielsen survey revealed that over 73% millennials are willing to pay more for sustainable goods.

As such, we are witnessing a continuous shift in branding trends that resonate a responsible world view. A case in point is the recent Gillette ad, which received mixed responses for critiquing toxic masculinity – some balked the ad for being accusatory while others appreciated the brand for its bold, progressive stance. Nevertheless, the ad brought the brand to the forefront, which it direly needed. This only goes on to show the impact you can have by resonating with the millennials.

Give your brand the personal touch

The digital age has ushered robust connectivity, thereby putting personalized communications at the forefront of branding. While personalization used to signify exclusivity in the days of the yore, technology has put more power in the hands of the consumers. In fact, according to a survey by Infosys, 86% consumers say that personalization has quite an impact on their purchasing decisions.

As a result, marketers are continually striving to incorporate that personal touch in branding to leave a lasting impact in the audience’s minds. While it may entail rethinking business operations, personalization can give your brand the opportunity to create a differentiated proposition and improve conversion. The e-commerce giant Amazon comes second to none when it comes to behavioural targeting and personalization. Other companies that have nailed personalized branding are Nike, Cadbury, and Google.

Use creative online domain names

Finding a URL that matches your company’s name can prove to be tough. Did you know that Dropbox went by the URL “GetDropbox.com” in its initial days due to scarcity of exact-match domains?

However, this only opens opportunities to get creative with your domain names. The more creative and appealing your domain name is, the greater the chances of it attracting more audiences to your website. Plus, establishing a strong domain name is an important investment. Tools like Domainr, Nameboy, and Domize can come in handy for finding a creative domain name for your business.

Conclusion

Branding is all about connecting with your audience in a meaningful way for maximum brand recall. Adopt these five trends into your branding strategy to entice your customers and beat the competition. As Jeff Bezos rightly said, “Your brand is what people say about you after you leave the room”.