Business incubators: giving startups a new lease at life

Business How To’s

23 April 2019

Business incubators: giving startups a new lease at life

  • Posted by Awfis Editorial

We’ve all heard of the term incubator. It’s mostly in the context of a science lab where a controlled environment helps create the ideal conditions for the growth of microorganisms (the good ones). Or you might have heard about it around hospitals and babies – an apparatus where premature or ill babies are looked after until they are well enough to face the world.

The premise of a business incubator is not much different, and it draws from both these scenarios. For an entrepreneur a new business is like a baby, needing round-the-clock attention and care. And it also needs the right environment that can help it grow and flourish.

So, is that all there is to it? Let’s find out a little bit more.

Meaning: what’s in a word?

The corporate world describes a business incubator as a facility that is established to nurture fledgling businesses during their young or early years. It offers all the support services and builds the right environment needed by the yet young and fragile business to grow before it can take on the world as a serious entity.

Do not mistake a business incubator as a business assistance program or service. An incubator’s role is that and so much more. But before we get into it, let’s step back a bit and see how the concept came into origin.

History: how did the term originate?

The formal inception of business incubation started in the USA way back in 1959. Massey-Fergusson, the largest industrial center in Batavia, shut down in 1956 and left behind an 850,000 square foot complex of multi-storied buildings which was purchased by the Mancuso family. Instead of splitting it into many units and renting it out to several businesses, as many would have done, Joseph L. Mancuso decided to offer shared office services, but took it a few steps beyond by including assistance with raising capital and also offering business advice. And that’s how Batavia Industrial Centre became the world’s first business incubator. Over the years it has helped thousands of businesses find their feet in the corporate landscape.

The idea took off in the 1980s and soon spread to the UK and Europe, emerging on the other side of the Atlantic Ocean as innovation centres, pépinières d’entreprises, science parks, etc.

Business Incubator: Not business assistance

We’ve already mentioned above that a business incubator is not like a typical business assistance program. For starters, a business incubator does not cater to the needs of any and every company. Entrepreneurs looking to be part of a business incubation program have to apply for admission. The criteria for acceptance vary from program to program, and company to company. However, in general, only those startups which have feasible business ideas and a workable business plan are admitted.

Yes, most business incubators offer office space and shared https://www.https://www.awfis.com/inspiration/wp-content/uploads/2016/06/shutterstock_3835072871.jpg.com/inspiration/wp-content/uploads/2016/03/Awfis-is-your-new-Office1.jpgistrative services to clients. But the core of a true business incubation program is the services it provides to startups. Many incubation programs serve affiliate or virtual clients which do not occupy the incubator facility. These could be home-based businesses or companies in their early days that work out of their own premises but can benefit from incubator services. Virtual clients could be those that are too remote from an incubation facility but can receive counselling and other assistance electronically.

Startup companies often turn to an incubation service to overcome the hurdles of lack of resources, experience and networks. Some of the most common incubator services include:

  • Help with business basics and marketing
  • Networking activities including access to strategic partners and investors
  • Market Research
  • Accounting/financial management
  • Assistance with bank loans, loan funds and guarantee programs
  • Help with presentation skills and business etiquette
  • Links to higher education resources
  • Comprehensive business training programs and mentoring
  • Technology assistance
  • Help with regulatory compliance
  • Intellectual property management

Present Day Scenario

Today there are about 7,000 incubators worldwide, with a large chunk of them spread across the US and Europe. While government entities, such as cities or counties, take up 21%, around 33% of these are sponsored by economic development organizations,. And then there are academic institutions, including two- and four-year colleges, universities and technical colleges, which account for another 20%.

Business incubation isn’t limited to just developed nations; incubation environments are being created in developing countries and organizations such as UNIDO and the World Bank are offering financial assistance. Several countries also run incubation programs that are funded by their regional or national governments as part of their overall economic development strategy.

Conclusion

Business incubation isn’t a program that is limited to assisting individual businesses. It is a means of meeting a range of economic and socioeconomic policy needs of a nation, including but not limited to job creation, fostering an entrepreneurial climate, building or accelerating growth of local industries, diversifying local economies, business creation and retention, identifying potential business opportunities and community revitalization.

How long a company spends in an incubation program depends on a number of factors, including the type of business and the entrepreneur’s business expertise. Businesses with long research and development cycles take much longer than say, a manufacturing or service companies which can produce and bring a product or service to market quickly. On average, incubator clients spend close to 33 months in the program. Several incubation programs rely on development benchmarks, like company revenues or staffing levels, instead of time.

7 Types Of Colleagues Found In Every Successful Organization

Business How To’s

25 August 2021

7 Types Of Colleagues Found In Every Successful Organization

  • Posted by awfis

A dynamic enterprise usually thrives on a cocktail full of spunky personalities. Each brings in their unique talents and habits that fit like perfect pieces in a puzzle. From the sassy boss to the clingy colleague, here’s some types that you are bound to bump into…

7_types_of_colleagues_found_in_every_successful_organization
1. The compulsive foodie(s)

Instead of clients, this one’s got all the city’s restaurants on speed dial. From Domino’s to the latest hotspot in town, their peckish appetite will ensure that there’s plenty food circulating all around office. Whether, you’ve got random board meetings or your team’s working at odd hours – you’ll never be hungry ever.

2. The witty assassin

This one will ‘slay’ you more lethally than Beyonce or Eminem ever will.  Come hell or sunshine, he or she’s got the perfect comeback for every painful person and situation. Known for having their fair share of haters, they’re also true entertainers. But, it’ll do you good to remember that it’s a war of words that’s not worth playing….

3. The jack-of-all trades

From sweet talking to https://www.https://www.awfis.com/inspiration/wp-content/uploads/2016/06/shutterstock_3835072871.jpg.com/inspiration/wp-content/uploads/2016/03/Awfis-is-your-new-Office1.jpg to executing any kind of project – you name it & it is done.  This breed seldom takes no for an answer.  Whatever is touched turns to gold and they will leave you wondering how it got done. If you need a helping hand, an insightful shrink, or someone to walk your dog, rest assured you can depend on this pro multi-tasker with your eyes shut!

4. The road runner

This famous few will be on their toes, always on the phone, pretending to be busier than the Kardashians.  Your’re more likely to see them at the office door as a permanent fixture. All the worlds’ people know this person and this social butterfly is likely to know everyone. Constantly on the move, you’ll need this PR pro to take your business to places.

5. The tech geek

You’ll always find this genius, behind a bunch of wires, computers and applications. Broke a light bulb, had a short-circuit or you found your desktop suddenly crashed… Fret not. Dexter’s got the perfect fix. Quiet and demure, he probably takes pride in being faster than a normal computer. But, if you’re a know-it-all, then you might not like this mister…

6. The swear champion

This person believes in pure tough love. Yeah, ouch! When the pressure builds up and clients turn demanding, then be sure to hear a spew of gushing swears. Whether it’s loud and clear or below the belt, this one is feared and they sure know how to get work done. Tip: They are usually in positions of power and you’d rather never cross the line with them

7. The constant complainer

This one’s a problem magnet. Even on the brightest day where there’s plenty of reason to rejoice, this type loves telecasting their worries. This includes the coffee machine, that might have broken down or the weather that suddenly turned rotten – there’s always something to say. However, their minute observation constantly keeps you in check and hey! Be assured that you’ll get plenty feedback for the tiniest things on agenda.

But whether you like it or not… take each of these types with a pinch of salt, because they make for the big brains and even bigger learning curves…

Things Every Entrepreneur Can Learn From Pursuit of Happyness

Business How To’s

25 August 2021

Things Every Entrepreneur Can Learn From Pursuit of Happyness

  • Posted by awfis

Pursuit of Happyness is an iconic movie which was released in 2006. It has been 10  years since it released, but never fails to inspire the viewer. It fills the person with a determination to fight for their dreams irrespective of the hindrances that come along.

Based on a true story of Chris Gardner, a man who loses everything , but manages to get everything because of his perseverance. They show how Chris and his son battle a period of homelessness selling medical bone density scanners while being enrolled in an internship as a stock broker.

pursuit_of_happyness poster

Here are the important things that every entrepreneur can take from the movie:

1. Be ready for extreme hardships:

We’ve seen in the movie that Chris Gardner goes through numerous hardships. Whether it comes to selling his bone density scanners or taking up an internship while managing to take care of his son and provide for him. He doesn’t lose his determination even when everything seems bleak. It’s important not to give up and go on and try to overcome the problems that we come across, daily.

2. Aim for the stars

Always aim high! Believe in yourself and everything can be conquerable. Chris Gardner took a chance and went for an option of interning as a stockbroker where only one person at the end would be given a job! He took a chance when the odds were against him and proved that all you need is an opportunity to achieve things when you set your heart at it.

3. Put In all the effort

When you want to achieve something make sure you give your best shot. A half hearted attempted is a good as not giving it a try. Chris Gardner has many close calls, where anyone else would have given up. He even fixes a bone density scanner at the homeless shelter to make the ends meet.  He has proved that if one wants anything eagerly in life, they should work as if their life depends on it.

4. Never let anyone’s judgement cloud your decision

Do not forget to believe in yourself, even if everyone gives up on you. Your decisions should be made on the basis of your logic and intuition rather than someone else’s judgement. Chris does not give up on the internship even when his wife leaves him. Instead he gets even more determined to succeed. Listen to your heart and no one else’s opinion. Immerse yourself in your dream idea!

5. Never show signs of weakness

Always show your strengths. The moment you do that, everything will fall into place. Fear is the toxin, hope and belief is the antidote. Chris always greeted everyone on a positive note and did not even flinch when he has to shell out his last 5$ to pay for executives cab fare. Quick thinking and how you transform your weaknesses into strengths is what matters eventually.

Chris Gardner’s remarkable achievements show that no matter how many obstacles you face, the rules for success are the same for everyone. If you follow the rules, no matter how difficult it gets, you will reap the reward of your own “Pursuit of Happyness.”

5 Effective Strategies to Market Your Freelance Career

Business How To’s

25 August 2021

5 Effective Strategies to Market Your Freelance Career

  • Posted by awfis

What’s better than doing the job that you love and getting paid for it? That’s the life of a freelancer. You get the best of both the worlds where you get to mix passion and profession together. Freelancing is no magic, you can either be an individual with your own website or a part of a team who has been taking up projects from various clients for over a period of time.

Freelancer

If you are a freelancer and are wondering about the next steps to make it successful, here are some strategies that we think will help you make it a long term career.

  1. Create a checklist of your deliverables:

The first step to promote your freelance career is to list down your skill set in the order of strength. It can be writing, graphic designing, creating video content or anything else that you think is your forte. Once you have this list ready, your reality will be in front of your eyes. The strengths can eventually result into a niche market of your own, via freelancing.

  1. Make sure your content reaches your target audience:

In today’s world identifying your potential client, plays key while marketing for the freelancer. In order to ensure this, make sure that your content is shared on all the social media platforms. For example, if you have created a video make sure you maximize it on YouTube, Facebook, Twitter and other relevant social media platforms. With this you can increase the visibility of your content and influence them with your content.

  1. Do not forget to focus on e-mail marketing:

E-mails are the best way to reach the correct target audience. The click through rate might be less compared to other social media platforms but around 90% of the audience using e-mails check it daily. People sign up for various sites knowing that they would be receiving mails from that particular website. It is the easiest way to cover a large network area. If you are a little shy or lack the opportunity to connect with the right market, cold emailing will be the best way to reach out to your target.

  1. Maintain your website traffic and Inquiry section efficiently:

The easiest way for people to contact you is through the inquiry section on your website. Do respond to inquiries as soon as you can as this will uplift the credibility of your brand. Along with that make sure Search Engine Optimisation and Search Engine Marketing for your page/website is up to mark. As they say, optimizing the page is better than being lost somewhere amidst millions of similar searches.

  1. Get referrals from your clients:

Referrals provide authenticity to your work. Word of mouth is better than any other form of marketing. Use it as an advantage and get credibility for your work. Effective relationships are built over a period of time. They not only enable you to reach out to your potential clients, but also motivate you to perform better. Do not hesitate to get testimonials from clients you’ve delivered great service to!

Using these strategies will prove beneficial for kick-starting your freelancing career. If you are ready and confident about your freelancing skills, it’s time to implement these strategies in reality!