Marketing has moved on to a stage where it isn’t all about advertising. Today, the customer is everything. Brands work hard to build customer experience and provide them with the best services possible. Competition is on an all-time high to be recognized, differentiated and increase sales. Personalization and reaching out to the right target audience has become really important. In this case, getting data on consumer feedback and reactions becomes very important. Here are five reasons why your brand should look at real time analytics:
Personalization and Customization:
Targeting your content to the right audience is extremely important. Customers do not read what they do not care about. If you can track down their likes and interests and give them relevant content, you are more likely to get noticed.
Strike when the iron is hot:
If you can know when the customer is in the buying process or decision making process, you can target them and get them to try out your product. This is the power of real time data and analytics. You do not want to sell umbrellas when it is winter.
Know what your customer needs:
Feedback and data from customers can also provide faster routes to figure out line extensions, brand extensions and new products and services.
Make your Social Media more interactive:
Through Social Media Analytics, you can know exactly which kind of posts are working for you and which ones aren’t. You can then accordingly change or maintain your content strategy.
Spend your money wisely:
You can put in your money in the ads and posts which are best working for you thus saving money and using it to target the right people.
Real Time Data and Analytics is being used widely by a lot of brands to target and differentiate themselves. It is a great opportunity for new companies to catch up to the trend, compete with bigger brands and stay alive and relevant in the market.
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