#inspiringstories@Awfis is an initiative by Awfis Editorial Team to showcase the brilliant business ideas and the journey of our startup member community.
Vikas Tandon was a successful internet entrepreneur and had recently sold his 130-strong digital agency to a global advertising network. Keen to return to his first love and passion – music, he put together a couple of bands and started performing at venues in Mumbai. As he was exploring other potential opportunities in the music space, he was introduced by a common friend to Kunal Basu.
Kunal, had studied engineering and was pursuing a successful career at the prestigious Citigroup. However, for Kunal too, the call of passion was too loud to ignore and he quit his job to get back to his love – teaching music. He now runs a successful music academy called Swirl Music.
Inception of Tyunami
In November 2015, the idea of Tyunami was born over a discussion on Swirl Music. Pondering over the poor quality of sound applications available on mobile phones and taking inspiration by what Instagram had done for amateur mobile phone photography, Vikas and Kunal set out to create a simple social networking app targeted at hobbyists and amateur musicians.
Tyunami (www.tyunami.com) is a mobile app that allows anyone to record their music (audio & video), enhance the audio quality with one-touch filters, and easily share it on the app, as well as on other social networks like Facebook, WhatsApp and Twitter.
While between them, Vikas and Kunal had a good idea about what musicians need and how to build and market apps, the one missing piece was the audio engineering expertise. They then roped in a friend, Prithvi Kantan – also an accomplished musician and a brilliant sound engineer to build the audio enhancement engine. He designed all the algorithms under the hood that improves the quality of the recording including noise gating, compression, EQ, effects etc. The result is a set of filters that deliver the best enhancement in a variety of recording conditions, and have been tested and commended by leading sound engineers in Bollywood.
With Vikas’s keen focus on User Experience, the app is designed to be simple, intuitive, social and fun.
The app was launched on 9th December, 2016 and already has over 200 users and nearly 150 Tyunes purely through word-of-mouth. Buoyed by the successful “proof-of-concept”, the team is actively working on Version 2.0 which is slated to be a big release with a variety of new features. These include continued improvement in audio engineering, as well as massive collaboration and social features.
The vision is to make Tyunami the hub for music recording, sharing and collaboration among hobbyist musicians with the highest standards in sound quality and user experience.
The journey has only just begun, and what will make the journey most fulfilling for these entrepreneurs is to solve a real problem which falls not only in their area of expertise but is also their overriding passion.
We at Awfis think that Vikas and Kunal’s journey is motivational and we are proud to have such inspiring stories building in our centres!