A lot of business network platforms have cropped up over the past few years. One of them is Facebook’s Workplace (formerly known as Facebook at Work).
Workplace is separate from and not connected to your normal Facebook account and profile. It is a separate corporate profile that you create for yourself. It is used to connect everyone in all sorts of Workplaces. Whether you work from home or have a proper office space, you can use Workplace to connect with your co-workers as well as other people in the same field as you.
Here are the highlighted features of Workplace:
No Ads– It is completely Ad Free
Where it is used most– It is available all over the world but is most widely used in India, US, UK, France and Norway
Revenue Model- Since Workplace is not generating revenue through Ads, it has planned a pricing strategy for the same. Companies get a 3 month free trial post which it costs $3 US per user per month. This cost strategy stays for 1000 employees, declines to $2 for 10,000 employees and to $1 for more than 10,000 employees. Inactive users are accounted for and company is not charged for them. It is free for non-profits and educational institutions.
Similar to Facebook- The features of Workplace are very similar to those of Facebook’s. They include Group Chats, Video Calls, Live Video and News Feed. Someone who has used Facebook will not have any troubles navigating and using this networking site as well.
Whether it is watching a presentation taking place out of office through live video or catching up with co-workers through your news feed, Workplace is the new corporate network ready to take over with force. Already companies like booking.com, Starbucks, Danone, Royal Bank of Scotland, Yes Bank and Oxfam are using it to build better bonds amongst their employees.
“YES BANK has been a pioneer in adoption of technology as well as on Social media channels. Collaboration and exchange of ideas at the work-place is the key to drive motivation, and Facebook at Work is a powerful platform which allow every YES BANKer to visualize, strategize and actualize in a collaborative environment,” says Mr. Rana Kapoor, Managing Director and CEO of Yes Bank, the first in India to use Workplace.
(Reference: https://www.yesbank.in/media/press-releases/fy- 2016-17/yes- bank-launches-facebook-at- work-across- entire-workforce)
Is your company the next one to use Workplace?