Have You Figured Out Your Multitasking Strategy Yet?

Business How To’s

20 April 2018

Have You Figured Out Your Multitasking Strategy Yet?

  • Posted by Awfis Editorial

As an entrepreneur, when someone asks you whether you prefer multitasking or single tasking, you probably want to laugh back and say, “Is there an option?!” We lead multi-dimensional lives, often out of choice, and dealing with different types of tasks, often on the same timelines comes with the territory. Ever juggled finding and finalizing an office space with the closing of your first major business deal? If yes, you know that multitasking today not only defines how we live and work, but often determines how successful we are at it.

Let’s then take a step back and understand the nature of the beast. Experts argue that, in fact, the term multitasking is a myth because what we do is more like ‘shift-tasking’. Our brains can process one cognitively similar task at a time. We may be shifting very rapidly between two tasks, but we are effectively only doing one at a point in time. Reading an email and talking on the phone simultaneously is probably something we all do; but if you really think about it, you’ll realize that our minds switch between focusing on the two in batches that are few seconds long.

But is this effective? At the end, have we gotten all we could from the phone call as well as the email? Or do you find that often you need to re-read the email anyway, or message the person back to confirm a few details again? And therein lies the rub. Experts, after years of research, have concluded that multi-tasking:

We all need a time management strategy of our own to help us juggle many balls while avoiding the stress and efficiency losses of multitasking. While devising one may take some time and experiments based on the nature of your work and your own natural rhythms of concentration, there are a few golden rules that can be very effective foundation stones.

1. Budget your time like you would your money: Acknowledge that you have a finite amount of it and be realistic about how much you can do with it. That is not to say that you can’t set yourself aggressive targets – after all, what is an entrepreneur without some hunger and drive – but be aware of the compromises that may come with it. Such an approach forces you to make some ruthless decisions about delegating and prioritizing work, which, in effect, declutters your mind for better concentration.

2. Plan to focus: The idea is to consciously move away from a work mode where you allow yourself to follow multiple threads at one time. The value of focusing on one task at a time, by splitting your day into short segments of equal duration, has been trending these days thanks to the many Silicon Valley entrepreneurs who have spoken about it. This approach is based on the Pomodoro technique that advises splitting your day into 25 minute segments, followed by short periods of rest. The length of the segments can vary based on your work and working style; Bill Gates and Elon Musk both split their days into 5-minute segments, while medical research points to 90 minutes being the optimal concentration cycle.

3. Factor in free time: Focusing too much on efficiency and getting the most out of your day can become addictive; rest and recreation start to feel unnecessary and we feel compelled to constantly be ‘doing’ something. It’s important to remember though that creativity, problem-solving and innovation are all traits that need us to zoom out from the details of our daily work. Factor in time-outs that take you away from work, reduce your screen time, including time spent alone, and try to spend time on a hobby or learning something new.

At Awfis, we understand the demands of time on our driven, entrepreneurial customers, and do our best to support their need to work – and unwind – flexibly. Have some thoughts on how workspaces can enable better time management? Or have more time management tips to share? Do write in with your comments and let our other Awfis-goers benefit too!

5 Global Trends that are Disrupting Businesses in 2019

Business How To’s

05 September 2019

5 Global Trends that are Disrupting Businesses in 2019

  • Posted by Awfis Editorial

We are living in a dynamic world, all thanks to disruptive trends that are frequently redefining the way we interact with it. It goes without saying that this has a significant impact on businesses; competition is growing manifold every minute in the face of volatile market conditions and fickle consumer demands. Curious to know all that is dictating the way businesses function in 2019? Here are 5 major trends that are here to stay.

Corporate and start-up collaborations

Large corporations are increasingly realising the enormous potential of start-ups in terms of predicting and adapting to disruption. Plus, coworking spaces are also enabling more collaborations between corporates and start-ups by bringing them under one roof. This growing trend is especially true for start-ups with a highly specialized focus as they are more likely to face domain-specific challenges early on in their journey as compared to large organizations.

A case in point is the collaboration between Coca Cola and Wonolo, an on-demand stocking platform, to streamline its supply chain. This reduced Coca Cola’s stocking costs by 75% per outlet and increased its coverage 25-fold, while Wonolo raised $5.7 million in funding.

Mobile-first technologies

Everything digital is going mobile-first, be it products, services, or even communications. In fact, mobile phones have long surpassed desktops as the primary way to access the internet. A recent CIODive report revealed that up to 70% of web traffic happens on mobile devices. And companies have started recognizing the potential of mobile phones in digital transformation. Flipkart’s progressive web app is the company’s second-largest channel in terms of transactions and attracts over 70% of new customers!

Phygital experience

Whether the Internet of Things (IoT) will redefine consumer experience remains to be seen, but it certainly has introduced the world to phygital experience. The opportunities this presents are immense; several industries will no longer be the same as we know them today. The US jewelry retailer, Tiffany & Co., has already integrated the phygital experience in its stores with an Engagement Ring Finder app that allows shoppers to use the camera in their mobile device to preview how different rings will appear on their beau’s finger.

Digital empathy mapping

Empathy mapping is a key tool to analyze and anticipate behavioral shifts among customers. Traditionally, empathy mapping involved a group of marketers brainstorming to map out customer journeys with post-it notes. However, the growing adoption of digital platforms is rapidly optimizing the process, making it cleaner and more efficient. Data is a crucial aspect of empathy mapping, and given the vast amounts of data, businesses deal with nowadays, digitizing the process only makes more sense. A clear example of this can be seen in UI/UX design, where designers are leveraging empathy maps to understand user preferences and enhance their experience.

Social awareness

Consumers today have become more socially aware and prefer to subscribe to products and services that resonate with their world view. In fact, millennials are worth $1 trillion in consumer spending and 73% of them prefer sustainable goods. As such, there has been a growing trend of companies adopting renewable materials and greener practices in an effort to reduce their carbon footprint. The automobile giant, Ford Motors, serves as a great example. The Repreve seat fabric used in the company’s vehicles is made from fibers derived from recycled plastic bottles, helping displace over 5 million plastic bottles from landfills.

Conclusion

Technology is continuously blurring the lines between physical and digital and is ushering an era underpinned by innovation. These are the times when flexibility can make all the difference when small companies can very well break monopolies. Only time will tell how these trends impact the global business landscape. But one thing’s for sure, these trends will continue to drive innovation for the foreseeable future!

How Dropbox Grew from a 2-person Startup to a Billion Dollar Enterprise

Business How To’s

27 August 2019

How Dropbox Grew from a 2-person Startup to a Billion Dollar Enterprise

  • Posted by Awfis Editorial

Who hasn’t heard of Dropbox, right? The cloud storage giant provides services to over 500 million people across the globe and generates billions of dollars as annual revenue. Well, did you know that it began as a two-person startup? Read on to know the incredible success story of Dropbox.

The birth of a million-dollar idea

Dropbox founder Drew Houston was a tech prodigy who started coding when he was just 5 years old. The idea for Dropbox was born in 2007 when Houston was on a bus ride and suddenly realized that he had forgotten his pen drive, which had important files on it. The incident left him so frustrated that he pledged to solve the problem once and for all. And the idea for Dropbox was born!

The evolution into a business

With the help of Y Combinator, a startup accelerator, Dropbox received its initial funding of $1.2 million from Sequoia Capital in 2007. However, there was still a lot of work to be put in to get the product right. Dropbox was launched in 2008, a year after it received its initial funding.

Initial challenges

When Houston had taken his idea to Y Combinator, even though his pitch was well-received, the accelerator promised admission only on one condition – Houston needed to find a partner within two weeks. He turned to his alma mater, MIT, where he found Arash Ferdowski who was more than willing to drop out from college after seeing a demo video that Houston had put together.

Soon after the launch, Apple expressed interest in Dropbox with Steve Jobs even scheduling a meeting with Houston to buy the product. When Houston rejected the offer, Jobs said something on the lines of “Well, we’re just gonna have to crush you guys”! 10 years or so later, Dropbox is still going steady with a net worth of $8 billion despite cutthroat competition from Google Drive and Apple’s iCloud, all thanks to Houston’s unfaltering determination to build and nurture his own company.

Disrupting the market

Dropbox disrupted the market as soon as it launched. While there were several applications that enabled cloud storage, none of them were as stable, seamless, and robust. However, the challenge still lay in attracting as many users as possible to keep the venture profitable in the long run. Initially, Dropbox went for an outbound marketing strategy, investing in pay-per-click and PR campaigns. Unfortunately, this failed miserably, since the keywords they were bidding on were way too expensive.

This is when Dropbox focussed on adopting a consumer-first approach, going where the users were to build its own community and generate word of mouth.

Building a community

Initially, Dropbox had launched a private beta program while it was still in the development stage to generate interest in the product and gain valuable feedback to better the product. This helped Dropbox generate significant word of mouth and they capitalized on it by starting a referral that incentivized both, the recommenders and referrals with extra free space. They also rewarded their social media followers with 125 MB of extra free space. This simple initiative increased the number of new users by a whopping 60%!

Another key game changer was the use of a signup-driven homepage with clear layout and demarcations. It also had a 2-minute tutorial video to guide users through the product. This not only made the intent of the home page pretty clear but also helped anchor interest by showcasing how simple, effective, and beneficial the product is.

Conclusion

The key contributor to Dropbox’s success was that it solved a very basic problem. It thoroughly understood its users and the needs they had. A lot of users around the globe had already grown wary of carrying portable storage devices and wanted something that could solve their storage issues. Dropbox addressed the issue head-on by making cloud storage a simple, secure, and hassle-free experience. In the words of Drew Houston himself, “People do not choose Dropbox because it has this much space or gigabytes. They choose it for the experience.”

5 Startup Branding Trends to Adopt in 2019

Business How To’s

14 August 2019

5 Startup Branding Trends to Adopt in 2019

  • Posted by Awfis Editorial

It goes without saying that a strong branding game can make all the difference to your business, from helping establish a brand identity and differentiation to ensuring customer loyalty. However, in an unpredictable market and amidst cutthroat competition, branding trends keep evolving every minute and you’ve got to keep abreast of them to stay ahead. Read on to know the top five branding trends that can seal the deal for you in 2019.

Illustrate to engage

A key aspect of branding is engagement, and what better way to entice your audience than with immersive illustrations? Art is capable of humanizing and differentiating brands, while strengthening the connect you have with the customers.

As such, brands worldwide, including giants like Google and Facebook, are realizing the power of incorporating art in their communications to become more personable and easier to connect with. Be it using animation in marketing videos or partnering with artists for new product lines, art is emerging as a popular way to engage and delight audiences.

Adopt minimalism

Minimalism is yet another branding trend connected to art that is becoming popular by the day. it’s a combination of subtle design and clear intentions that come together to provide a precise yet accessible format. The USP of minimalism lies in the fact that it is perfect for mobile-first communications and enhances the experience across devices.

Apart from being a popular trend, minimalism just makes sense. There’s literally no point in crowding your design with unnecessary bevels and hues, which do nothing but confuse your audience. Brands like Nike and Starbucks have long realized the power of minimalism, and it is evident in their highly creative communications that drive the point home.

Reflect social responsibility

As buying decisions continue to be influenced by consumers’ moral standards and ideologies, especially in the case of millennials, it only makes sense for businesses to reflect social responsibility in their branding efforts. In fact, a Nielsen survey revealed that over 73% millennials are willing to pay more for sustainable goods.

As such, we are witnessing a continuous shift in branding trends that resonate a responsible world view. A case in point is the recent Gillette ad, which received mixed responses for critiquing toxic masculinity – some balked the ad for being accusatory while others appreciated the brand for its bold, progressive stance. Nevertheless, the ad brought the brand to the forefront, which it direly needed. This only goes on to show the impact you can have by resonating with the millennials.

Give your brand the personal touch

The digital age has ushered robust connectivity, thereby putting personalized communications at the forefront of branding. While personalization used to signify exclusivity in the days of the yore, technology has put more power in the hands of the consumers. In fact, according to a survey by Infosys, 86% consumers say that personalization has quite an impact on their purchasing decisions.

As a result, marketers are continually striving to incorporate that personal touch in branding to leave a lasting impact in the audience’s minds. While it may entail rethinking business operations, personalization can give your brand the opportunity to create a differentiated proposition and improve conversion. The e-commerce giant Amazon comes second to none when it comes to behavioural targeting and personalization. Other companies that have nailed personalized branding are Nike, Cadbury, and Google.

Use creative online domain names

Finding a URL that matches your company’s name can prove to be tough. Did you know that Dropbox went by the URL “GetDropbox.com” in its initial days due to scarcity of exact-match domains?

However, this only opens opportunities to get creative with your domain names. The more creative and appealing your domain name is, the greater the chances of it attracting more audiences to your website. Plus, establishing a strong domain name is an important investment. Tools like Domainr, Nameboy, and Domize can come in handy for finding a creative domain name for your business.

Conclusion

Branding is all about connecting with your audience in a meaningful way for maximum brand recall. Adopt these five trends into your branding strategy to entice your customers and beat the competition. As Jeff Bezos rightly said, “Your brand is what people say about you after you leave the room”.