#inspiringstories@Awfis: Bringing the essence of India closer to you - ShopHop

Inspiring Stories

29 July 2016

#inspiringstories@Awfis: Bringing the essence of India closer to you - ShopHop

  • Posted by Awfis Editorial

#inspiringstories@Awfis is an initiative by Awfis Editorial Team to showcase the brilliant business ideas and the journey of our startup member community.

The smell of the fresh mango chutney, the crisp green beans, those bright bell peppers, and the aroma of the organic tea are just few of the things that make your mouth water. We live in a world where organic, fresh and homegrown foods sound like a fairytale.

It is amidst this, that ShopHop brings its USP. ShopHop is a curated marketplace of the finest natural, artisanal and homegrown brands from across India. They pride themselves in sourcing the most innovative brands from homes, kitchens, farms and markets across the country and in showcasing these brands to consumers. At the heart of their mission is the desire to build a new community centered on food and wellness. They are providing budding artisans and food entrepreneurs across the country with a holistic platform to showcase their talents and products and their customers with an entirely new discovery based experience.

ShopHop was founded by a small, yet an ambitious team comprising of Anirban Poddar, Dhruv Jhaveri, Amer Ahmad and Pramod Kokare. Anirban is the Founder & brainchild behind ShopHop. Dhruv handles partnerships and business development. Amer looks after operations and business strategy while Pramod is the in-house SEO expert.

ShopHop-Team-blog-image
Team ShopHop

It was in the fall semester of 2012 when Anirban Poddar took some time off from Columbia and was taken up by how large and fragmented the unorganized retail market in India was. Anirban says, “We tried to bring 15-20 of the most popular local stores in South Mumbai online and helped them digitize their operations while opening them up to the entire Indian market through our portal. That said – this was more of a pet project that I looked at on weekends and in my spare time without the constant attention and focus that it deserved.”

When he returned in July 2015, they decided to pivot the model with hyper local, proving to be a very thin margin business with heavy dependence on logistics infrastructure. As a frequent visitor of farmer’s markets and food exhibitions, Anirban noticed a huge untapped market for food entrepreneurs. Many of these individuals and hobbyists were making incredible food items but lacked the platform and branding/business know-how to build sustainable businesses from their talents. They realized that the industry needed help, and thus they began an online community that was as immersive as the farmers’ market experiences.

Building the food entrepreneurs’ network required a lot of research and sourcing at farmers’ markets and exhibitions. They connected and built a whole network of food entrepreneurs who further helped them with vendors.  Various food entrepreneurs also contacted them and got in touch directly with Shop Hop.

ShopHop mainly looks for brands that are either natural or artisanal. All their products are organic, sustain-ably produced, or made entirely of natural ingredients with no artificial additives or preservatives often found in mass-produced brands. Their products are handpicked by ShopHop’s sourcing team and offer funky twists on traditional recipes, span across an array of ethnic foods or are made with unique (even patented!) methods of production. Not only does it have to be of top quality, but it should also have an interesting story that people can believe in.

Being an entrepreneur at 23 comes with a host of challenges that require a lot of rapid learning. That said, two of the major challenges directly associated with ShopHop have been awareness and logistics.

Anirban says, “It takes time to educate customers about unique and innovative new food brands and why they make for a greater purchase decision.  They are in some ways changing behaviors here and that takes investment and time.” He adds, “The second but greater hassle has definitely been logistics and deliveries. This is a major operational challenge across the country and after several months of attempting to fulfill this on our own we decided to outsource logistics to a third party provider. However, we continue to handle pick-ups to ensure quality control and oversight and this comes with a number of its own challenges.”

With a vision to become the go-to platform for food entrepreneurs to build sustainable growth, PAN-India brands and for customers to discover the most exciting and innovative packaged food products, Anirban believes that there is a greater design and everything happens for a reason.  The goal to reach 300 brands in Mumbai by mid-2017 and a target of 120 crore GMV by December 2017 shows that ShopHop is the one to look out for!

We think that Anirban’s entrepreneurial journey is motivational and we are proud to have such inspiring stories building in our centres!

This is an inspiration to all of us to start our dream venture by taking a single step. Take your first step by hiring a co-working office space Churchgate, Mumbai or Connaught Place, New Delhi and write your success story here.

This story is based on the interview of Mr. Anirban Poddar, Founder – Shop Hop by Awfis Editorial Team.

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Creating community in coworking: The importance of networking and collaboration

Inspiring Stories

31 May 2024

Creating community in coworking: The importance of networking and collaboration

  • Posted by Awfis Editorial

Consider this scenario: you pull yourself away from the dull light of your laptop at home, needing human interaction. Instead of deadly silence or fluorescent-lit boredom, you walk into a hive of pulsating activity. Freelancers with computers gather around a whiteboard, and a graphic designer laughs with a content writer.


This, my friend, is the magic of a successful coworking space. It’s more than simply a shared workspace; it’s a hub for connection, collaboration, and the kind of energy that drives both personal and professional development. Here’s the secret ingredient: the coworking environment.

This vibrant network of people from various backgrounds becomes the throbbing core of any outstanding coworking space. It’s where accidental discussions create game-changing ideas, and solopreneurs join a supportive network that serves as a launchpad for aspirations and an infinite source of inspiration. Unlike traditional office cubicles, coworking spaces bring together a diverse range of skills and viewpoints, producing a community co-working environment in which people actively collaborate rather than simply coexist.

Understanding Community in Coworking Spaces:

Imagine a place where the barista recalls your coffee order and a friendly face gives assistance with a technological issue. That is the charm of a vibrant community office space. It’s a location where relationships extend beyond professional courtesy. It’s about being part of a supportive network that serves as a springboard for new ideas and a source of inspiration.


Coworking facilities, by definition, foster a sense of community. Unlike typical offices, where interactions are frequently limited to colleagues, coworking facilities bring together a diverse range of individuals. Freelancers, entrepreneurs, and remote workers all interact, creating a unique ecosystem of skills and perspectives. This group collaborates, not simply coexists.


The Power of Networking in Coworking Spaces

 The importance of networking cannot be emphasised. Coworking spaces offer unprecedented opportunity for making relationships. Networking opportunities abound, whether it’s a casual talk in the common area, participation in organised events, or joining industry-specific interest groups.

These relationships can lead to productive collaborations, strategic partnerships, and even useful mentorship possibilities. Consider a graphic designer interacting with a content writer for a collaborative project, or a seasoned entrepreneur advising a new startup founder. The opportunities for growth within a successful coworking community are limitless.


Fostering Collaboration Among Coworkers


A strong coworking community is not formed overnight. Creating a collaborative environment demands a purposeful effort. Here are some approaches to make this happen. 

Organise Regular Events: Host workshops, networking mixers, or social gatherings to get people together and break the ice. These gatherings allow participants to demonstrate their skills, learn from others, and develop rapport.


Embrace open design: Instead of isolated cubicles, aim for open floor patterns with collaborative workspaces. This creates a more collaborative environment, enabling spontaneous brainstorming and knowledge exchange.


Facilitate Mentorship Programmes: Connect experienced experts with those seeking advice. This not only encourages knowledge transmission, but also generates a sense of community and belonging.


Utilise Online Platforms: Set up an online forum or social media group where members can communicate, share resources, and stay informed about upcoming activities.


Building Strong Relationships in Coworking Communities


Building solid ties within your communal work space is critical to maximising its potential. 


Here are a few tips:


Be approachable: Strike up a conversation with other users, identify yourself, and express genuine interest in their work.


Offer Assistance: Do you have knowledge in a specific field? Offer to help a fellow member who is suffering with a related task. Remember that rising tides raise all boats!


Participate actively: Participate in events, conversations, and workshops. The more engaged you are, the stronger your connections will be.


Be a good listener: People appreciate those who genuinely listen. Pay attention to others’ problems and provide assistance whenever available.

Overcoming Challenges in Community Building


Building a successful coworking community is not without its hurdles. Here are a few hurdles and ways to get through them:


Interest Diversity: Catering to everyone’s interests might be tough when you have such a diverse group. Conduct surveys and collect member input to customise events and projects to their specific requirements.


Shyness or introversion: Not everyone thrives in social situations. Provide a mix of social and solitary work locations, and encourage networking opportunities that cater to various personalities.


Maintaining Momentum: Keeping the community engaged demands a consistent effort. To keep things interesting, plan regular events, launch new projects, and aggressively solicit member feedback.

Conclusion

In today’s increasingly computerised world, human connection is still vital. Coworking spaces provide a unique opportunity to create a thriving community co-working environment that encourages networking and collaboration. Coworking spaces may become hotbeds of invention, professional development, and long-lasting friendships by cultivating a welcoming and collaborative environment. So, instead of isolating yourself through remote work, embrace the power of community. Your neighbourhood coworking space is full of opportunities for collaboration.

5 things that every startup can learn from Shahrukh Khan’s journey

Inspiring Stories

25 August 2021

5 things that every startup can learn from Shahrukh Khan’s journey

  • Posted by awfis

Bollywood and Shahrukh Khan have long been synonymous. From stage plays in his early career to 80 iconic Indian films and global stardom for over more than a decade – the Indian actor, producer and television personality has made waves in every sphere of entertainment. But, every now and then, one will often find him reminiscing his modest roots.

If you’re launching your start –up, then you’re also most likely to find yourself in times of struggle and despair. But guess what? Even the King of Bollywood has been there and done that. Here are some of the most inspiring life lessons coming straight from the Superstar, that will help you “hang in there!”

Lesson 1: Sail away from your comfort zone

“Being brave means being shit scared all the way. But, don’t let your fears become boxes that enclose you. Open them up, feel them and turn them into the greatest courage you are capable of. I promise you, nothing will go wrong. But if you live by your fears, everything that can possibly go wrong will go wrong and you won’t even have done the Funky Chicken.”

Lesson 2: Embrace the madness in you

There’s no such thing as “normal”. That’s just another word for lifeless. Madness is an absolute prerequisite to a happy and successful life. Don’t ever treat your little insanities as if they are aberrations that ought to be hidden. Acknowledge them and use them to define your own way of living the only life you have. All the most beautiful people in the world, the most creative, the ones who led revolutions, who discovered and invented things, did so because they embraced their own idiosyncrasies.”

Lesson 3: Don’t panic ever – just be positive

“When life hits you with all the force of its resplendent rage, the Rolls isn’t going to give you comfort. A friend’s grace will, and if you can’t find resolution as easily as you would like to, don’t panic. Everything evolves as you go along. Even disasters eventually resolve themselves. Give life the space to move at its own pace, pushing it ahead only by way of being kind to yourself when you are hurting or in despair.”

Life lesson 4: Ignore the naysayers

“All the names you give yourself, or those that others call you, are just labels. You are not defined by them, no matter how flattering or uncomplimentary they are. What defines you is your heart. And I say this out of experience because if I was to go by what all I am called on Social Media I would be an old desperate manipulative that has been star who swings both ways while making crap movies, and these are just the good mentions.”

Lesson 5: Stop whining and start moving

“Whatever it is that is pulling you back, it’s not going away unless you stand up and start forging your own path with all your might in the opposite direction. Don’t attach yourself to either sadness or happiness, they’re both going to change with the same certitude. Take them with the ephemeral spirit of their impermanence and manage them with a healthy dose of good humour.”

Here’s what you need first – a office space, co-working space in Qutab, New Delhi or business centre in Koramangala, Bengaluru , where you can kickstart your startup.

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#FAQatAwfis: Who Is My Ideal Target Audience?

Inspiring Stories

25 August 2021

#FAQatAwfis: Who Is My Ideal Target Audience?

  • Posted by awfis

Q1. What is my first step at targeting audiences?

It’s important to create a “why us” value proposition for your product. Be ready to stay in test and refine mode, as you move forward. Many startups and entrepreneurs get so caught up in their business plan and trying to execute it, they forget the most important aspect, which is the market. It is important to move out of your cubicle and office space and go out and discover more.

Q2. Do I start small or look at the bigger market?

You definitely need to start with the smallest group possible. It may seem contradictory to many who are starting a business, but it’s vital to find a group who think what you offer is special. Finding a narrow group with extremely specific demographics or a specifically targeted problem is the key. It’s easy to expand your reach after you gain traction, but it’s always the best to be a big player in the smaller markets.

Q3. Is it vital to keep resources aside for my research or can I just analyze?

The customers who currently buy your product are your audience and it is extremely important to understand who they are, their characteristics and their buying patterns. Analyze the elements that worked with your marketing strategy that connected with your audience. It is obviously important to invest in customer relationship management software for small businesses. Use tools and software to see your customers’ geographic distribution, age range, habits and other valuable insights.

Q4. How important is it to study the role of my competitors in the industry?

If you’re lucky and blessed, you’ve invented a product that the world has never seen. However, it isn’t so easy always. It’s extremely important to check out the competition that sells similar products to yours. Look not only at the big players, but even the upcoming startups. Start thinking of ways that would persuade your customers to switch to your product. Make your product more desirable. Study your competitors and their success and how they connected to their audiences. Along with success, study their failures as well so you can avoid them.

Q5. How to create an audience profile?

The ideal customer profile contains not only demographic but also psychographic information. Demographics describe aspects like gender, age, income, marital status, job status, education levels, etc. Psychographics identify hobbies, behaviors, habits, lifestyle choices, values, and interests. It is also important to give equal weightage to both these factors as they go hand in hand.

Q6. What is my next step?

After you have figured your audience, it is important to envision your product and your company five years into the future. Both your business and your customers need to move forward in the same direction. Be aware of all the technology changes related to your product. And remember, as your business evolves, your customer base will also shift. But once you’ve found your target audience, the transition won’t be too difficult.

Hope this would guide you into finding the ideal audience, for more queries comment below!

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