Personal Branding: Why and How?

Work Life Balance

19 October 2016

Personal Branding: Why and How?

  • Posted by Awfis Editorial

personal-branding

Whether you are just starting to establish your career, are already a leader at your workplace or are an ambitious entrepreneur, it is important for the world to see what you have to give to it.

In order to attract the right people, it is important to build your reputation, prove your credibility and show them that you are the expert and leader in your field. Without getting the word out about the kind of work that you do and communicating about who you are, potential companies and investors will not know who they are missing out on.

Personal Branding comes a long way in helping you to achieve the above.

Personal Branding is about telling people how they can benefit by simply being around you. It’s not about demonstrating your skills. It’s about how you make people feel and how they connect with you. In today’s age of Start Ups, Digitalization and intense competition, building your personal brand is one of the most effective ways of gaining employment, investors and a lot of followers who you can influence.
Here are 5 questions to help you build your personal brand:

1. Who are you, really?
The entire aim of Personal Branding is to reveal externally who you are internally. Communicate what you believe in freely. Authenticity is a key ingredient in making the perfect personal brand. You do not want to promise people someone you cannot be in the long run. If an employer or investor is hesitant to do business based on who you are, chances are your partnership is not going to last long. Be who you are and work with whom you are comfortable.
Action Point: Recognize what your core strengths, weaknesses, values and attributes are. You are halfway there towards establishing your brand!

2. What do you want people to feel when your name comes up in a conversation?
Personal Branding is like your signature perfume. You want it to be something people always associate with you and remember about you. What are the qualities and values you want people to associate with you?
Action Point: Find out how people feel when they are around you. If their answer is synergetic with the attributes you want to showcase about yourself, well done! If not, there is a lot of work you need to do.

3. What do people find when they look you up on Social Media?
It is not about the platform you are on. It’s about what you post on these platforms. You are the boss in deciding how personal you want your personal brand to be. If you think that being vocal about your opinions on social media is the best way to show people what you are passionate about, participating in discussions could be something you are interested in. But ensure that you are being accountable. Having an online presence means having a lot of followers. It is imperative to appear respectable.
Action Point: Decide how much you want to reveal about yourself but make sure you are authentic and accountable.

4. What do people find when they look you up on Google?
Have you been proactive enough to create a blog or personal website showcasing your work? Have you started a Facebook Community relating to your interests? Employers and investors are constantly looking for people who have shown dedication, leadership and drive. Websites, blogs and communities are the perfect ways to tell them that you have these qualities.
Action Point: Build an online presence relating to what you want to do professionally.

5. Do people feel the same way when they meet you and when they follow you on Social Media?
Internet and Social Media are the highlights of this generation but if you do not live up to your online profile when you meet people, your personal brand gets hampered. If you have shown people that you are professional, talented and knowledgeable about the industry, make sure the same image is seen by people when you meet them personally.
Action Point: Stay updated with industry trends, dress appropriately and carry yourself well whenever you meet someone.

Everyone has heard about Google, Burberry, Uber, Apple, Coca-Cola, etc. It is time to learn about how they communicated their personality so well and how you can incorporate their tips and tricks along with the questions above to form your own brand.

Outgrow yourself from the competition by branding your unique self. Find your inspiration by choosing business centre in Andheri East, Mumbai or shared office space in South Extention, New Delhi.

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5 Mental Health Hacks for Entrepreneurs

Work Life Balance

30 September 2019

5 Mental Health Hacks for Entrepreneurs

  • Posted by Awfis Editorial

The contribution of entrepreneurs to a society’s growth, both socially and economically, is unparalleled. And yet, recent studies by Michael Freeman, an award-winning journalist, have revealed that entrepreneurs are 50% more likely to report having a mental health condition. While there is a lot of debate going on around the topic of mental health, it is still treated as a secondary issue. How many times have you taken a day off because you weren’t in the right state-of-mind? You would most probably reject it as a lame excuse, right? The same cannot be said of a gnawing back pain, though.

While it is totally understandable that your job as an entrepreneur is riddled with stress and burn-out, ignoring them is never the right solution. On the contrary, it may lead to chronic conditions that does no good to anyone. Well, fret not; here are 5 mental health hacks that can help you enjoy a fruitful work life.

Build mental resilience

People generally view entrepreneurship as a cool job; you’re your own boss, after all! However, no one realizes the amount of responsibilities that comes with the job. Running a business is tough and may get to you at some point. This is why, it is extremely important to understand right from the beginning that entrepreneurship is much more than just having an optimistic outlook. You must be ready for all the failures and setbacks that are part of the entrepreneurial journey. Don’t be afraid of making mistakes at any stage in the journey. Patience and focus are crucial in dire situations, and only a strong mind can give you the emotional stability to stay put even when nothing seems to be going your way.

Involving in constructive hobbies can help you build mental resilience and cultivate an attitude of taking things in your stride. So, the next time you feel overwhelmed, just switch off and tend to your backyard garden.

Identify the stress triggers

Anxiety and depression are common outcomes of extreme pressure, and they are not to be taken lightly for they have the potential to shut you off to your job and even yourself. You might sometimes feel a compulsive drive to get things going, unfortunately at the cost of relationships and health. Also, irregular eating and sleeping habits and losing touch with friends because of work may seem natural, but they can very well be the early signs of impending mental health issues.

Hence, it is crucial that you proactively identify the triggers that leave you stressed and anxious. Once you have put a finger on the triggers, find out ways around them. For example, if working on complex reports is what triggers anxiety, allocate a time of day when you’re in a relatively fresh state of mind and don’t have too much on your plate, such as in the morning. Take breaks or even sabbaticals. If need be, seek professional help. Understand that there’s no shame in admitting that you can’t take it anymore.

Manage your workload effectively

Managing deadlines and dealing with unpredictability at work are two of the biggest causes of stress, as your success depends on how effectively you manage them. As an entrepreneur, you juggle a lot of things and sometimes, it may all seem too much to handle.

Therefore, you should understand the importance of working smarter, instead of harder. Prioritizing your goals, assigning small tasks to each goal, and scheduling them properly can make things a lot easier. For example, set out two days in a week for all your meetings, so you don’t end up wasting precious time in the logistics of it all, which is mostly unproductive. Also, efficiency is something that entrepreneurs live by. So, investing in solutions that can automate most of the menial work can help a lot.

Nurture a support system

Entrepreneurship is nothing short of a roller-coaster ride with as many lows as highs. Failures and setbacks are part and parcel of the trip. And most of all, it is a lonely job – of course, you have a team to support you but the brunt of it all is eventually yours to bear. This is why it is incredibly important for you to have people you can fall back on. It can be anyone – your wife, parents, friends, mentor, or even colleagues. Just make sure you don’t hesitate in reaching out to them. Conversations and dialogue have always proven to be the best solution to dire situations.

Take out time for yourself

In addition to being your own boss, don’t forget that you are also your best friend. Entrepreneurship is a demanding job, no doubt, but that doesn’t mean you don’t give time to yourself. It is as important to invest in yourself as in your business.

Exercising and eating healthy can have a positive impact on your mental health. Ensure that you do something every day that makes you happy, be it reading, watching movies, or exploring new places – whichever suits you. Get involved in projects outside of your work – it can be anything, from cooking and cleaning your room to being involved in outdoor activities like football or trekking. Just make sure you enjoy the process more than the results and, most important of all, give yourself the room to make mistakes. It will keep you motivated and certainly help you deal with stress and anxiety.

Conclusion

Being an entrepreneur takes a lot of passion and commitment, and along come incredible amounts of stress that can affect your peace of mind. There is so much at stake; therefore, taking care of your mental health is crucial. After all, if you are not fit, the health of your business is also bound to take a hit.

Agile Versus Activity Based Working: Which One Will You Choose?

Work Life Balance

21 September 2018

Agile Versus Activity Based Working: Which One Will You Choose?

  • Posted by Awfis Editorial

The way the modern world is shaping up is also deciding the way we work. Many organisations have come to realise the importance of, and the need for, flexibility in the workplace. Employers who allow their people to choose how they work are seeing the immense benefits this approach has on the individual as well as on the organisation as a whole.

Two such increasingly popular ways are Agile Working and Activity Based Working. Despite the two being different, they are often mistaken to be one, or people use the terms interchangeably. So, what are the two and how are they different from each other?

Understanding Agile Working

This approach gives employees maximum flexibility in choosing how they want to work. Employees are free to work from home, or from office, or figure out a combination of both. At work too, employees can choose whether they want to work from their fixed desk, or want to shift to a standing desk or work from a non-traditional space, such as the common breakout area.

The idea is to embrace openness and flexibility. Also called ‘smart working’, this allows employees to make the most of smart technology and cloud-based applications. By adopting this autonomous work culture, companies can attract and retain the best talent.

The advantages:

-Greater sense of autonomy and freedom for employees

-Job satisfaction, leading to better engagement and talent retention

-Overall reduction in operating costs

The challenges:

-Calls for a major culture shift for both, employees and management

-Can’t be applied selectively. The entire business needs to buy into the concept

-Requires smart technology and supporting IT infrastructure

Understanding Activity Based Working

Like Agile Working, Activity Based Working also focuses on giving employees the freedom to choose how they work. However, that’s where the similarity ends.

Where Agile Working is about the contribution of an individual employee, Activity Based Working takes into consideration teamwork and group culture. Here a lot of importance is given to changing workplace culture and design to suit team connections and to foster collaboration.

This approach works best around an open-plan office, with a healthy mix of quiet corners, collaboration booths, meeting rooms as well as huddle spaces. Businesses that have adopted the Activity Based Working approach notice improved levels of productivity as individuals can choose to work in workspaces that are best suited to the task at hand.

The advantages:

-This offers employees a choice of different workspaces

-There is greater autonomy for employees which gives them a chance to perform at their best

-Employees are more engaged and there is definite improvement in productivity

The challenges:

-Does not work with every type of industry or job role

-Requires a major shift in office work culture and management techniques

-Could entail physical re-structuring of workspaces

Conclusion

Both, Agile Working and Activity Based Working will give your business a competitive advantage. It is simply a matter of understanding which approach works best, or whether a combination gives your employees a chance to perform at the peak of their potential.

What Are The Factors That Enable A Flexible Work Environment?

Work Life Balance

30 July 2018

What Are The Factors That Enable A Flexible Work Environment?

  • Posted by Awfis Editorial

The way we work is changing, and businesses have to revolutionise how they manage the workplace and their talent to create a positive environment for all to collaborate in.

How do employees want to work? Do they want the privacy of cubicles where they can work without the fear of interruption and disturbances? Or do they prefer open plans which remove all obstacles to collaboration and foster innovation at a wholly new level?

How about a mix of both?

Take this workplace experiment carried out by advertising genius, Jay Chiat, who declared that his office was gong the ‘virtual’ way. Mind you, this was somewhere in 1993, long before words like flexi-hours or ‘work from home’ had entered our workspaces.

In his experiment, he decided to abolish cubicles and dedicated desks. Only open space and freedom. Unfortunately, this radical idea bombed. His workers rebelled, and he had to redo the office design. Yes, his people wanted freedom but not at the expense of losing their privacy entirely. What he needed was flexible working, an idea that was to catch on many years later, now.

Are you looking for ways to incorporate flexible working in your workplace? How do you make it work? By addressing these needs.

Give employees the power to choose how they want to work

As long as the output aligns with the final goal of the company, it does not matter how your employees work. Do not force them to do it ‘your’ way, but rather give them the space and freedom to achieve their goals in the way they deem most convenient.

This distribution of power is what constitutes a truly flexible workplace. When you let go of control, you will see an immediate shift in the way work gets done. It tells your employees that you trust them, which, in turn, empowers them to perform better.

Work is something you do; not some place you go to

A business looking to create a healthy work environment has to understand that every individual performs their best work in their own ways. And for this, businesses must support the employee’s method with the right tools.

About 25 years ago, around the same time that Jay Chiat had tried his virtual office experiment, Erik Eldhoen, a consultant, coined the term Activity Based Working (ABW).

According to this concept, work is an activity rather than a place to go to. And for that to work, workspace should be malleable. Employees should be able to mould and shift their work environments as per their mood, personality or type on work on hand. This is possible only if they have the right tools and technology that allow constant changes or movement. Surprisingly not many businesses, even those that claim to be flexible, are providing that.

Did you know that even today fixed technology outnumbers mobile technology by 2:1? This means that not every employee can take a business call while walking in the garden or concentrate on a project in silence, away from the daily bustle of the office.

By being able to move away from a traditional fixed-desk set-up and giving workers a chance to get the best of both worlds in their workspace, businesses can not only boost creativity but foster unexpected collaborations too.

Enable uninterrupted work

Employees look for a nourishing place where they can achieve their goals, in peace and quiet. As a business, it is your responsibility to create such an environment.

It might shock you to learn that on average, a worker is interrupted every 11 minutes, and that it takes 23 minutes to be able to get back to the task at hand.

Your workspace, whether it has cubicles or open spaces, needs to contain quiet private corners for employees to work from.

Foster innovation, don’t stifle it

There are some businesses that have not yet touched flexible working because they have an unfounded fear of losing control and encouraging chaos. To them we say, done right, a truly flexible work environment will in fact a foster innovation.

 

To conclude…

Those workplaces that combine the design of space and the right technology are today a creative worker’s destination of choice. Work-life balance is a thing of the past now; people are looking for work-life integration. And people who are in the business of workspaces, like coworking spaces and business centres, have recognised this need and cater to it. From private cabins, to flexible desks; from open collaboration zones to sound-proof meeting pods and phone booths; there’s a space for every type of work style.