Personal Branding: Why and How?

Work Life Balance

19 October 2016

Personal Branding: Why and How?

  • Posted by Awfis Editorial

personal-branding

Whether you are just starting to establish your career, are already a leader at your workplace or are an ambitious entrepreneur, it is important for the world to see what you have to give to it.

In order to attract the right people, it is important to build your reputation, prove your credibility and show them that you are the expert and leader in your field. Without getting the word out about the kind of work that you do and communicating about who you are, potential companies and investors will not know who they are missing out on.

Personal Branding comes a long way in helping you to achieve the above.

Personal Branding is about telling people how they can benefit by simply being around you. It’s not about demonstrating your skills. It’s about how you make people feel and how they connect with you. In today’s age of Start Ups, Digitalization and intense competition, building your personal brand is one of the most effective ways of gaining employment, investors and a lot of followers who you can influence.
Here are 5 questions to help you build your personal brand:

1. Who are you, really?
The entire aim of Personal Branding is to reveal externally who you are internally. Communicate what you believe in freely. Authenticity is a key ingredient in making the perfect personal brand. You do not want to promise people someone you cannot be in the long run. If an employer or investor is hesitant to do business based on who you are, chances are your partnership is not going to last long. Be who you are and work with whom you are comfortable.
Action Point: Recognize what your core strengths, weaknesses, values and attributes are. You are halfway there towards establishing your brand!

2. What do you want people to feel when your name comes up in a conversation?
Personal Branding is like your signature perfume. You want it to be something people always associate with you and remember about you. What are the qualities and values you want people to associate with you?
Action Point: Find out how people feel when they are around you. If their answer is synergetic with the attributes you want to showcase about yourself, well done! If not, there is a lot of work you need to do.

3. What do people find when they look you up on Social Media?
It is not about the platform you are on. It’s about what you post on these platforms. You are the boss in deciding how personal you want your personal brand to be. If you think that being vocal about your opinions on social media is the best way to show people what you are passionate about, participating in discussions could be something you are interested in. But ensure that you are being accountable. Having an online presence means having a lot of followers. It is imperative to appear respectable.
Action Point: Decide how much you want to reveal about yourself but make sure you are authentic and accountable.

4. What do people find when they look you up on Google?
Have you been proactive enough to create a blog or personal website showcasing your work? Have you started a Facebook Community relating to your interests? Employers and investors are constantly looking for people who have shown dedication, leadership and drive. Websites, blogs and communities are the perfect ways to tell them that you have these qualities.
Action Point: Build an online presence relating to what you want to do professionally.

5. Do people feel the same way when they meet you and when they follow you on Social Media?
Internet and Social Media are the highlights of this generation but if you do not live up to your online profile when you meet people, your personal brand gets hampered. If you have shown people that you are professional, talented and knowledgeable about the industry, make sure the same image is seen by people when you meet them personally.
Action Point: Stay updated with industry trends, dress appropriately and carry yourself well whenever you meet someone.

Everyone has heard about Google, Burberry, Uber, Apple, Coca-Cola, etc. It is time to learn about how they communicated their personality so well and how you can incorporate their tips and tricks along with the questions above to form your own brand.

Outgrow yourself from the competition by branding your unique self. Find your inspiration by choosing business centre in Andheri East, Mumbai or shared office space in South Extention, New Delhi.

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Agile Versus Activity Based Working: Which One Will You Choose?

Work Life Balance

21 September 2018

Agile Versus Activity Based Working: Which One Will You Choose?

  • Posted by Awfis Editorial

The way the modern world is shaping up is also deciding the way we work. Many organisations have come to realise the importance of, and the need for, flexibility in the workplace. Employers who allow their people to choose how they work are seeing the immense benefits this approach has on the individual as well as on the organisation as a whole.

Two such increasingly popular ways are Agile Working and Activity Based Working. Despite the two being different, they are often mistaken to be one, or people use the terms interchangeably. So, what are the two and how are they different from each other?

Understanding Agile Working

This approach gives employees maximum flexibility in choosing how they want to work. Employees are free to work from home, or from office, or figure out a combination of both. At work too, employees can choose whether they want to work from their fixed desk, or want to shift to a standing desk or work from a non-traditional space, such as the common breakout area.

The idea is to embrace openness and flexibility. Also called ‘smart working’, this allows employees to make the most of smart technology and cloud-based applications. By adopting this autonomous work culture, companies can attract and retain the best talent.

The advantages:

-Greater sense of autonomy and freedom for employees

-Job satisfaction, leading to better engagement and talent retention

-Overall reduction in operating costs

The challenges:

-Calls for a major culture shift for both, employees and management

-Can’t be applied selectively. The entire business needs to buy into the concept

-Requires smart technology and supporting IT infrastructure

Understanding Activity Based Working

Like Agile Working, Activity Based Working also focuses on giving employees the freedom to choose how they work. However, that’s where the similarity ends.

Where Agile Working is about the contribution of an individual employee, Activity Based Working takes into consideration teamwork and group culture. Here a lot of importance is given to changing workplace culture and design to suit team connections and to foster collaboration.

This approach works best around an open-plan office, with a healthy mix of quiet corners, collaboration booths, meeting rooms as well as huddle spaces. Businesses that have adopted the Activity Based Working approach notice improved levels of productivity as individuals can choose to work in workspaces that are best suited to the task at hand.

The advantages:

-This offers employees a choice of different workspaces

-There is greater autonomy for employees which gives them a chance to perform at their best

-Employees are more engaged and there is definite improvement in productivity

The challenges:

-Does not work with every type of industry or job role

-Requires a major shift in office work culture and management techniques

-Could entail physical re-structuring of workspaces

Conclusion

Both, Agile Working and Activity Based Working will give your business a competitive advantage. It is simply a matter of understanding which approach works best, or whether a combination gives your employees a chance to perform at the peak of their potential.

What Are The Factors That Enable A Flexible Work Environment?

Work Life Balance

30 July 2018

What Are The Factors That Enable A Flexible Work Environment?

  • Posted by Awfis Editorial

The way we work is changing, and businesses have to revolutionise how they manage the workplace and their talent to create a positive environment for all to collaborate in.

How do employees want to work? Do they want the privacy of cubicles where they can work without the fear of interruption and disturbances? Or do they prefer open plans which remove all obstacles to collaboration and foster innovation at a wholly new level?

How about a mix of both?

Take this workplace experiment carried out by advertising genius, Jay Chiat, who declared that his office was gong the ‘virtual’ way. Mind you, this was somewhere in 1993, long before words like flexi-hours or ‘work from home’ had entered our workspaces.

In his experiment, he decided to abolish cubicles and dedicated desks. Only open space and freedom. Unfortunately, this radical idea bombed. His workers rebelled, and he had to redo the office design. Yes, his people wanted freedom but not at the expense of losing their privacy entirely. What he needed was flexible working, an idea that was to catch on many years later, now.

Are you looking for ways to incorporate flexible working in your workplace? How do you make it work? By addressing these needs.

Give employees the power to choose how they want to work

As long as the output aligns with the final goal of the company, it does not matter how your employees work. Do not force them to do it ‘your’ way, but rather give them the space and freedom to achieve their goals in the way they deem most convenient.

This distribution of power is what constitutes a truly flexible workplace. When you let go of control, you will see an immediate shift in the way work gets done. It tells your employees that you trust them, which, in turn, empowers them to perform better.

Work is something you do; not some place you go to

A business looking to create a healthy work environment has to understand that every individual performs their best work in their own ways. And for this, businesses must support the employee’s method with the right tools.

About 25 years ago, around the same time that Jay Chiat had tried his virtual office experiment, Erik Eldhoen, a consultant, coined the term Activity Based Working (ABW).

According to this concept, work is an activity rather than a place to go to. And for that to work, workspace should be malleable. Employees should be able to mould and shift their work environments as per their mood, personality or type on work on hand. This is possible only if they have the right tools and technology that allow constant changes or movement. Surprisingly not many businesses, even those that claim to be flexible, are providing that.

Did you know that even today fixed technology outnumbers mobile technology by 2:1? This means that not every employee can take a business call while walking in the garden or concentrate on a project in silence, away from the daily bustle of the office.

By being able to move away from a traditional fixed-desk set-up and giving workers a chance to get the best of both worlds in their workspace, businesses can not only boost creativity but foster unexpected collaborations too.

Enable uninterrupted work

Employees look for a nourishing place where they can achieve their goals, in peace and quiet. As a business, it is your responsibility to create such an environment.

It might shock you to learn that on average, a worker is interrupted every 11 minutes, and that it takes 23 minutes to be able to get back to the task at hand.

Your workspace, whether it has cubicles or open spaces, needs to contain quiet private corners for employees to work from.

Foster innovation, don’t stifle it

There are some businesses that have not yet touched flexible working because they have an unfounded fear of losing control and encouraging chaos. To them we say, done right, a truly flexible work environment will in fact a foster innovation.

 

To conclude…

Those workplaces that combine the design of space and the right technology are today a creative worker’s destination of choice. Work-life balance is a thing of the past now; people are looking for work-life integration. And people who are in the business of workspaces, like coworking spaces and business centres, have recognised this need and cater to it. From private cabins, to flexible desks; from open collaboration zones to sound-proof meeting pods and phone booths; there’s a space for every type of work style.

5 Ways Your Next Vacation Can Improve Your Productivity

Business How To’s

18 June 2018

5 Ways Your Next Vacation Can Improve Your Productivity

  • Posted by Awfis Editorial

Vacations

It doesn’t matter what kind of a job you do; whether you work full-time or part-time, or even whether you run your own business or are employed in a company. If you are working, then you need to take a break. But therein lies the problem.

Do you believe that taking regular breaks will make you seem less serious about your job? Do you think that you will miss out on what’s happening at work? Or, and this is the biggest pain point, does the thought of the backlog that will be waiting to scare you from taking a well-deserved vacation?

The truth is that when you spend 1/3 of your life, about 90,000 waking hours, working, you need to take a break. All that accumulated leave that you are so proud of needs to be used up and not encashed at the end of the year. If you think that your manager will be pleased to have a workhorse on the team, think again. She probably knows that a vacation is actually a great way to increase productivity and creativity.

Don’t believe it just because we say so. Let’s look at the science behind why taking a vacation can help you get ahead at work.

#1 Daydreaming improves problem-solving skills and enhances creativity

What do you do when you’re on a vacation? No, we don’t mean spending hours on the phone or on the laptop checking emails.

Vacation time means lounging by the beach or the pool or just walking down narrow streets lined with trees. And as your feet wander, so does your mind. Away from the tunnel vision of daily work, wandering gives your subconscious mind a chance to take charge for once.

Daydreaming, it has been shown, uses the complex parts of your brain, those that are associated with problem solving. So when you give your mind a break from work, you can actually think clearer and find creative answers to problems that have been on your mind all along.

#2 Find happiness at work

It doesn’t take a genius to know that a happy person is a more productive person. Make that a happy and relaxed person. And going on vacation allows you to become just that.

The mere fact that you are on a break from work and the humdrum routine of office, raises your happiness levels. You are less stressed, more creative, healthier, more productive and, as a result, also likely to rise up faster in your profession.

Do something nice for yourself for a change; take that break.

#3 A vacation improves performance

Stepping away from work and office could undoubtedly make you better at work.

It gives you a change in perspective. You could meet someone interesting and suddenly view the world or your job from a new angle. A break gives you a chance to recharge your batteries – emotional, mental and physical. The renewed energy is infectious and your entire team’s performance can go up.

Travel can expand your mind and help you push boundaries that you never even knew existed. When you travel, especially to a new place, you will find yourself looking at things differently.

#4 Makes you a better business and thought leader

Besides improving your performance, a holiday can make you a better leader. The travel experience will open up the world to you in ways not possible within the confines of an office.

You could develop (or improve) your communication and teamwork skills. Travel will teach you about different cultures, a crucial asset for any business leader in this global economy.

When you visit a new place, when you step outside your comfort zone, you can reach levels of creativity that you never tapped before. Your decision making, time management and problem solving skills will be tested. Travel is a good teacher who can show you how to adapt to a new place and how to deal with stressful situations beyond your control.

And as a strong leader, polishing these skills could help you challenge the status quo and bring about a change, not just in yourself, but in the way you are perceived at work.

#5 Lose that stress to get the creative juices flowing

No one can be 100% creative, 100% of the time. Not 24 hours, all 7 days of the week.

If you find yourself getting stuck in a rut, the best thing to do is to take some time off. There are some people who take off for months every year just to recharge themselves, but that isn’t possible for the rest of us. However, even a short break can help get those creative juices flowing right away.

Convinced yet? Although it might be difficult to find the numbers that can substantiate the correlation between taking time off and increased productivity, we all know that we are not doing our best when we are exhausted, physically or mentally.

We’ve said this before, and we will say it again. Do something nice for yourself and your work today; take a vacation.