Personal Branding: Why and How?

Work Life Balance

19 October 2016

Personal Branding: Why and How?

  • Posted by Awfis Editorial


Whether you are just starting to establish your career, are already a leader at your workplace or are an ambitious entrepreneur, it is important for the world to see what you have to give to it.

In order to attract the right people, it is important to build your reputation, prove your credibility and show them that you are the expert and leader in your field. Without getting the word out about the kind of work that you do and communicating about who you are, potential companies and investors will not know who they are missing out on.

Personal Branding comes a long way in helping you to achieve the above.

Personal Branding is about telling people how they can benefit by simply being around you. It’s not about demonstrating your skills. It’s about how you make people feel and how they connect with you. In today’s age of Start Ups, Digitalization and intense competition, building your personal brand is one of the most effective ways of gaining employment, investors and a lot of followers who you can influence.
Here are 5 questions to help you build your personal brand:

1. Who are you, really?
The entire aim of Personal Branding is to reveal externally who you are internally. Communicate what you believe in freely. Authenticity is a key ingredient in making the perfect personal brand. You do not want to promise people someone you cannot be in the long run. If an employer or investor is hesitant to do business based on who you are, chances are your partnership is not going to last long. Be who you are and work with whom you are comfortable.
Action Point: Recognize what your core strengths, weaknesses, values and attributes are. You are halfway there towards establishing your brand!

2. What do you want people to feel when your name comes up in a conversation?
Personal Branding is like your signature perfume. You want it to be something people always associate with you and remember about you. What are the qualities and values you want people to associate with you?
Action Point: Find out how people feel when they are around you. If their answer is synergetic with the attributes you want to showcase about yourself, well done! If not, there is a lot of work you need to do.

3. What do people find when they look you up on Social Media?
It is not about the platform you are on. It’s about what you post on these platforms. You are the boss in deciding how personal you want your personal brand to be. If you think that being vocal about your opinions on social media is the best way to show people what you are passionate about, participating in discussions could be something you are interested in. But ensure that you are being accountable. Having an online presence means having a lot of followers. It is imperative to appear respectable.
Action Point: Decide how much you want to reveal about yourself but make sure you are authentic and accountable.

4. What do people find when they look you up on Google?
Have you been proactive enough to create a blog or personal website showcasing your work? Have you started a Facebook Community relating to your interests? Employers and investors are constantly looking for people who have shown dedication, leadership and drive. Websites, blogs and communities are the perfect ways to tell them that you have these qualities.
Action Point: Build an online presence relating to what you want to do professionally.

5. Do people feel the same way when they meet you and when they follow you on Social Media?
Internet and Social Media are the highlights of this generation but if you do not live up to your online profile when you meet people, your personal brand gets hampered. If you have shown people that you are professional, talented and knowledgeable about the industry, make sure the same image is seen by people when you meet them personally.
Action Point: Stay updated with industry trends, dress appropriately and carry yourself well whenever you meet someone.

Everyone has heard about Google, Burberry, Uber, Apple, Coca-Cola, etc. It is time to learn about how they communicated their personality so well and how you can incorporate their tips and tricks along with the questions above to form your own brand.

Outgrow yourself from the competition by branding your unique self. Find your inspiration by choosing business centre in Andheri East, Mumbai or shared office space in South Extention, New Delhi.

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6 Must-Have Remote Work Tools to Help You Work Seamlessly from Home

Work Life Balance

24 June 2020

6 Must-Have Remote Work Tools to Help You Work Seamlessly from Home

  • Posted by Awfis Editorial

Although the idea of virtual office space and remote working is no unicorn in the professional landscape, the Coronavirus pandemic has pushed us to adopt this culture more widely and seriously. And now that it has become a norm, it’s important to master the practice and use the right tools to increase productivity and continue to work efficiently.

Here are some of the best remote work tools to have:


If you need basic desktop access, this is the perfect tool to use. With instant file transfers, clipboard transfers, and video-enabled interactions, you can easily replace your physical office space. Maintain social distance and yet be present for your team. TeamViewer is available for Windows, OS X, iOS, Linux, and Android, and it is free for personal use.


Contrary to its name, this communication platform will never let you slack on your work updates. You can create workgroups, lock confidential messages, alter message retention for security, and integrate it with your Google Drive, Dropbox, and Mailchimp for instant file transfers and uploads. It also allows you to enable instant notifications on your email or phones while you are away from your work desk.


Video conferencing is now made easy with apps like Zoom. It is best for teams that require frequent meetings. It’s an open-source app, available for all devices, so you don’t have to spend a dime. You can enable chats while conferencing and ensure 360-degree communication. Zoom meetings are now password protected, which makes it more secure than ever.

Drawpile whiteboard

Sometimes, while briefing, it is easier to draw it out than talk or write. Whether you miss scribbling notes in a meeting or pen down creative ideas, Drawpile lets you present your thoughts graphically. It also fulfils the need of a whiteboard in a meeting room. It’s real-time, allows collaboration from other connected users and is great for designers, planners, and work that requires artistic application/visual presentation.


Ever since it was launched, this web-based project management platform has been a go-to tool for people working virtually. With key features like task management, instant messaging, email, team collaboration, file sharing, message scheduling, creating reports and more, it makes your day to day office tasks easy and efficient. For an annual cost of $99, and available for unlimited users, Basecamp also makes it worth the investment.


While instant communication and seamless project management are essential in a virtual workspace, it is also important to keep track of how everyone is utilizing the available time. Toggl works as a time tracker to assess the work hours spent and find out how productive you have been. It is great for time-bound projects, and it’s a free tool, available for all devices.

Whether you are working out of your home office space, or in a co-working space, these essential work tools and software will keep you connected to your teams and make your remote working as much effective as the physical one.

Why WFH+WNH is Touted to be the New Norm

Work Life Balance

28 May 2020

Why WFH+WNH is Touted to be the New Norm

  • Posted by Awfis Editorial

The world, as we know it, is changing and the effects are going to impact us for a long time to come, especially how we work. With organizations already implementing Work from Home and other remote working options, the global work culture has largely changed.

As the initial brouhaha of the migration of the work infrastructure subsided, people are realizing the benefits of remote working. Despite initial physical and emotional adjustments with the new work practice, both companies and employees are now in favour of telecommuting.

Could this be the future of the workspace? And if yes, then how can companies/professionals manage their workforce remotely?

For starters, WFH does have multiple advantages like convenience, cost benefits, and needless to say, a better work-life balance. Studies have shown that a home office radically cuts down an employee’s monthly costs, including travel, meals, and office wardrobe. Imagine saving that entire percentage of your income and also being able to work in a space you are most comfortable in!

By saving the travel time, one can utilize the same for work or personal needs. Also, as you spend more time at home, it lets you spend more time with your family and yourself, without compromising on valuable work hours. It enhances the work-life balance that every professional struggles to achieve today.

However, it is not just employees but also the companies that benefit from the reduced costs. If a company has more than half its workforce operating out of their homes, it can cut down on its establishment cost by transitioning into a distributed working model. With reduced overheads, it will boost organizational savings, which could be redirected to developmental initiatives.

Along with major benefits, WFH does bring with it the issue of proper infrastructure and support that one requires to work effectively and smoothly; power outage, internet issues, connectivity issues, and not to mention, the lack of a professional office environment are a few issues that could be of concern.

Ergo, with the help of expert infrastructure partners, companies can provide the right tech solutions, IT support, connectivity, physical infrastructure that will help their employees work better, smarter, and stay productive. Organizations can have a multi-pronged approach of working at home, near home, probably at a nearby coworking space, and a head office as a viable solution. This will allow seamless remote working enabled by tech support and a fully functional office setup.

It is time we accept the fact that even if work-life resumes soon, it will never be the same. And even when we start exploring the outdoors, we will see the evolution of entirely new work culture of ‘Distributed Working’ – WFH + WNH (Work Near Home) + Office.

This newer model retains the practice of working from home, and yet allows professionals to be in a well-designed work environment, supported by proper infrastructure. It’s imperative that organizations assess their employee and managerial wfh sentiment and suitability to gauge the organizational readiness as a whole for work from home effectiveness.

Our latest product offering awfis@home is designed to cater to these organizational needs. It assesses employee, manager and organizational readiness, provides customized solutions for physical and IT infrastructure along with an integrated tech platform for employee management.

The impact of this all-new work practice could also go a long way in building a work culture that respects and encourages every individual’s needs, promotes trust within the team, sets clear expectations, and ensures accountability, by emphasizing more on communication than ever before.

Post lockdown, the new and improved is what we need to prepare for, for professional success, business growth, but most importantly, for the health of the society at large.


How is Generation Equality Shaping Modern Work Culture?

Work Life Balance

13 April 2020

How is Generation Equality Shaping Modern Work Culture?

  • Posted by Awfis Editorial

This year, for Women’s Day, UN Women had an interesting and stimulating theme called #IAmGenerationEquality. The celebration of the fact that the global community is becoming more and more equal becomes a big silver lining hope for the future. The impact of this generational shift can also be seen in patterns of employment, the evolving work culture and future development prospects.

Equal pay, equal contributions

The hiring process and pay scales are no longer based on one’s gender, skin shade, age or looks. Your work speaks for who you are, and that is all that should matter. Reports show that with time, the world has managed to take positive steps forward in eliminating bias based on stereotypes and pre-set norms. This has successfully contributed to an environment that lets everyone perform to their best abilities.

Increased perspectives, increased sensitivity

Earlier, ideas and actions were being governed and directed by members of a particular community. However, the shift towards a more group-dominated approach has benefitted businesses and individual growth immensely. Egalitarian work culture and team composition permit ideas and thoughts to bloom, exposing everyone to a wide variety of information. This not just ends up in profiting your business but helps the teammates look at things from different perspectives. A unidirectional view is no longer at force. It is all about teamwork!

Coworking culture: The future of ‘Generation Equality’

A coworking space becomes particularly helpful for women who are planning to start a business while keeping the costs low. The atmosphere set here, the entire coworking lifestyle harbours creativity and productivity, both centric to run a successful business.

How can you make your workplace more equal and sensitive?

Here is a checklist of a few steps one must actively practice and encourage:

1. Be cautious of the language that you use. Sometimes bias slips in during casual conversations.

2. Educate your support staff and help them get over stereotypes and biases.

3. Have an equality policy and assure your employees that unfair treatment will have consequences.

4. Celebrate people and their uniqueness to help them feel involved and valued.

5. Organize team-building activities to make your team bond and respect each other.

6. Say no to casual sexism. Equal respect for every team member is a must.

7. Be empathetic. People from different communities could be facing different challenges, make sure that you are listening to them and working towards finding solutions.

8. Give everyone a fair chance to speak. Nudge someone who you think is under-confident about speaking in a meeting.

9. Pay special attention while hiring. Make sure your workforce represents diversity.