Co-working space heats up! How Awfis is planning to take on WeWork

27 September 2017

Co-working space heats up! How Awfis is planning to take on WeWork

  • Money Control

Flush with funds, the startup is now looking at entering the micro markets in tier 2 and 3 towns while WeWork is still filling up its first 2,200 seat centre in Bangalore

Awfis Space Solutions, a startup providing co-working space, is unfazed by the entry of larger rival—New York-based WeWork—in India.

The domestic startup is instead speeding up its growth strategy to stay ahead in the fast expanding co-working space.

“Any co-working space beyond 400-500 seats is more of a campus than a co-working space. It loses the community feel,” says Amit Ramani, ‎Founder & CEO at Awfis Space Solutions Private Limited.

Awfis operates 34 centres with 12,000 seats spread across 6 metros.

Awfis rival WeWork is planning to open about 7 large co-working hubs in the country. The New York-based co-working giant which has raised over USD 7.65 billion has already started a large 2,200 seat coworking space in Bangalore.

“We instead have identified a sweet spot of 350-400 seats per centre, where our unit of economics works best and is a good fit to create community clusters,” Ramani adds illustrating Awfis’ strategy.

Awfis has maintained a model of setting up co-working centres within 3-5 km driving distance, “because we understand local problems. Our competition is rather with the traditional corporate worker,” Ramani added.

WeWork is not the only competition that Awfis faces. The startup competes against a host of other co-working space providers such as GoWork, 91springboard, Innov8, CoWork India, and BHIVE, among others.

Ramani, formerly an architect specialising in workplace strategy and design, launched Awfis in India in 2015.

The company counts Radha Kapoor, daughter of Rana Kapoor, MD and CEO of Yes Bank as director and stakeholder.

Radha Kapoor, along with Ramani had pooled in USD 10 million in seed funding for Awfis.

Awfis, which ultimately aims to make space rentals cost-free, is betting heavily on value-added services to differentiate itself in the midst of heightened competition.

The company has several tie-ups with service providers for laundry pick-up and drop, cab booking, crèches, courier, and other hyperlocal concierge services.

Besides over 120 such alliances, Awfis is also focusing on providing other ancillary services such as special restaurant discounts, cloud infrastructure, convenience programs to help users joggle between centres, reward schemes, and so on.

The startup has also built Awfis virtual assistant – AVA for collaborative services.

“My ideal goal is that people should pay only for the service, while the seats should be cost-free. Additional incremental services go a long way in creating an experience, and that’s what we will escalate,”

Currently, value-added services account for 12-13 percent of the topline of the company. Ramani expects this share to double by the end of 2018.

Rival WeWork is also following a similar approach. Apart from providing a functional working space, WeWork founded in 2010, also allows its members to connect with other entrepreneurs across all its centres.

The company claims that over 1,00,000 members collaborate in-person and digitally through an app that lets members connect and work virtually with other members around the world. WeWork’s Bangalore facility can cater to over 2,200 people, with ancillary amenities such as a swimming pool, a gym, access to healthcare, payment processing, IT support, payroll and legal, education and training.

Awfis last raised a fresh round of funding of USD 20 million in April this year from one of the leading investment firms – Sequoia Capital India, to fund its expansion plans.

Flush with funds, the startup is now looking at entering the micro markets in tier 2 and 3 towns while WeWork is still filling up its first 2,200 seat centre in Bangalore.

“We have mapped 34 micro markets till now. We want to go to 60 more,” Ramani said. The company is considering markets such as Ahmedabad, Pune, and Patna, among others.

He hopes to increase the count of seats to 25,000 by the end of this year, and increase the number of members to 50,000 by 2020, on the back of this expansion.

In comparison, WeWork doubled its membership with over 80,000 members utilising the space, community, and services, in 2016. The company is adding about 10-15 locations per month, and today has 149 physical locations, offices in 188 locations, across 45 different cities.

Within few months of WeWork’s entry in India, the company is already in expansion mode with two more centres coming up in Bangalore, in addition to a center already operational in Mumbai.

According to a research report by real estate consultancy firm Colliers International on India’s co-working space market, more than 1.2 million sq. ft. were leased by co-working companies in 2016, accounting for 3 percent of the overall leasing volume. The report estimates that by 2020, these companies will increase the leasing space to about 8 to 9 million sq. ft.

With competition heating up in the co-working space, investors too are betting their investments on the sector. Besides Awfis, The Office Pass recently raised USD 245,000 in seed investment from a group of individual investors. Innov8 in February raised angel funding from Venture Catalysts and other individual investors.

Growing at a rate of 40-50 percent, the investor activity in this space is about to treble.

According to a study conducted by another real estate consultancy JLL, the co-working industry in India is expected to receive USD 400 million in investments by 2018.

 

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Awfis to expand to 0.6 million sq ft by end of 2022 across seven tier-2 cities

27 September 2022

Awfis to expand to 0.6 million sq ft by end of 2022 across seven tier-2 cities

  • Posted by Awfis Editorial

The company expects annual revenue to touch Rs 100 crore from emerging metros over the next 12 months

Co-working company Awfis is expected to touch 0.6 mn sq. ft. by the end of the year after it expands to seven Tier 2 cities such as Jaipur, Indore and Bhubaneshwar and sets up more centres in existing cities such as Ahmedabad and Chandigarh.  This will translate to around Rs 100 crore of annual recurring revenue over the next one year, Amit Ramani, founder and CEO, Awfis told Moneycontrol.

“The expansion in flexible office spaces across cities is driven largely due to the hybrid work model. Flexibility and speed are driving even large occupiers to go into Tier 2 cities to source talent, and footprint of flexible office spaces in Tier 2 cities is expected to almost double this year,” he said.

The company, which is at 0.3 mn sq. ft. currently in 5 tier 2 cities is expecting to touch 0.6 mn sq. ft. by the end of the year. It plans to expand its footprint in Chandigarh, Ahmedabad, Jaipur, Indore and Bhubaneshwar where it is already operational.
In Indore, where it has a footprint of 75,000 sq ft, it intends to touch 125k sq ft. It has recently expanded to Jaipur where it has 100,000 sq ft. It entered Ahmedabad last year where it intends to touch 75,000 sq ft by the end of this year. Nagpur, Kochi and Lucknow will contribute 120,000 sq ft by end of the year.

With current visibility of Rs 35 crore Annual Revenue Run Rate from Tier 2, it’s expected to touch Rs 100 crore ARR from Tier 2 cities alone, over the next 12 months.

The co-working firm is currently in fit-outs and LoI (Letter of Intent) stage in Kochi and Lucknow, and plans to further expand into Chandigarh and Nagpur.

The co-working player is also planning an IPO by next year.

In all these cities, the tenant mix comprises large enterprises and start-ups. “Large enterprises take up 50 percent of the demand and the other 50 percent comprises mid-segment enterprises and start-ups,” he said.

This story appeared in the 27 September, 2022 issue of Money Control and was originally published at: Awfis to expand to 0.6 million sq ft by end of 2022 across seven tier-2 cities

Return to work: After a gap of two years, 35% companies see 75% employees returning to office

03 August 2022

Return to work: After a gap of two years, 35% companies see 75% employees returning to office

  • Posted by Awfis Editorial

Consulting and telecom companies have the highest rate of return to office; 80 percent of e-commerce companies have witnessed only up to 50 percent rate of return among employees

After almost three waves of COVID-19, about 35 percent of office occupiers have seen almost 75 to 100 percent of employees returning to offices. This includes the hybrid way of working wherein employees come into the office a few times a week, according to a C-Suite Survey conducted by Colliers and Awfis.

Telecom and Consulting sectors see the highest (75-100 percent) rate of return to office. Sectors with the lowest (0-25 percent) rate of return are IT and new technology companies, it noted.

As many as 41 percent of occupiers stated that up to 25 percent of their employees have returned to office. Mid-sized firms have reported a relatively higher rate of return, stating that 75-100 percent of employees have returned to work, the survey said.
As many as 80 percent of e-commerce companies have witnessed only up to 50 percent rate of return among employees, it said.

About 53 percent of occupiers prefer working from home and office as their preferred workplace portfolio strategy. About 49 percent of the occupiers are likely to adopt flex centres to enable distributed workspace, followed by setting up their own offices in metro and non-metro cities, it said.

In H1 2022, flex operators leased about 3.5 million sq feet, accounting for about 13 percent of the overall leasing, in line with the surging demand for flex space by occupiers. Almost half of the occupiers said they will prefer to adopt flex spaces as a mode to enable distributed workspace. Interestingly, even non-metro cities are seeing a growth of flex spaces as occupiers look towards distributed workspaces, the survey said.

The Colliers and Awfis Survey explores the status of return to work across different sectors. It delves into how occupiers are likely to choose distributed workspaces and devise flex space strategies by understanding their current usage patterns and preferences.

The survey was conducted during May-June 2022 for occupiers across different sectors such as IT/ITeS, BFSI, engineering and manufacturing, and others. A total of about 150 responses were received from C-Suite executives spanning founders, CEOs, COOs and CHROs of various companies. The company size of the respondents varied, starting from the range of 1-500 employees to companies having over 10,000 employees.

“The survey has made it clear that a distributed workspace strategy is the way to go for occupiers in this new era of experiential workplaces, as occupiers emerge from the after-effects of the pandemic. Flex spaces, in particular, are leading this growth, as occupiers from varied sectors are housing teams in flex centres across cities. This shift in strategy also reflects in the leasing by flex operators – flex operators leased about 3.5 million sq ft of space in H1 2022 across the top six cities, almost three-fourths of the flex leasing in the entire 2021,” said Ramesh Nair, Chief Executive Officer, India and Managing Director, Market Development, Asia, Colliers.

Further, the survey reveals that as occupiers straddle business goals and employee wellbeing together, about 74 percent of the occupiers are looking at distributed workspace, and more than half of the IT/ITeS companies (the largest occupier group) prefer a distributed work model for their employees. Therefore, we can see opportunities for flex spaces not only in metro cities but also in non-metro cities. In fact, in non-metro cities, total flex spaces are likely to grow more than two-fold to 5.5 million sq  ft by the end of 2022, he said.

“The findings of the survey are a testament to the success of the distributed work model and subsequently of flex spaces in catering to the ever-evolved workspace needs of India Inc. The survey unveils that currently 74 percent of occupiers have adopted flex centres for their workspace needs, given the multiple benefits associated with flex working. Going forward, 77 percent of occupiers will include flex spaces as part of their workplace strategy. We expect exceptional demand in the future, driven largely by large corporates for de-densification of existing traditional offices,” said Amit Ramani, founder and CEO, Awfis.

“About 90 percent of the occupiers from e-commerce and consulting sectors are likely to include flex space in their current portfolio. Occupiers see dual benefits arising out of distributed workspaces. They view time and cost-saving benefits followed by better work-life balance for employees,” said Vimal Nadar, Senior Director and Head of Research, Colliers India.

This story appeared in the 3 August, 2022 issue of Money Control and was originally published at: Return to work: After a gap of two years, 35% companies see 75% employees returning to office

Co-working firm Awfis ties up with Nucleus Office Parks to set up 450-desk centre in Mumbai

12 July 2022

Co-working firm Awfis ties up with Nucleus Office Parks to set up 450-desk centre in Mumbai

  • Posted by Awfis Editorial

In a statement, Awfis said it has opened its first premium category centre ‘Awfis Gold’ in Mumbai.

Co-working operator Awfis on July 12 said it has partnered with Blackstone group firm Nucleus Office Parks for a new centre in Mumbai with a seating capacity of 450.

In a statement, Awfis said it has opened its first premium category centre ‘Awfis Gold’ in Mumbai.

This centre has been launched in partnership with Nucleus Office Parks, the operating platform for fully-owned Blackstone offices in India, it added. The centre is spread across 27,000 square feet with 450 seats and is located at One International Center, Lower Parel.

Awfis Founder & CEO Amit Ramani said, “Given the rising demand of co-working spaces, Awfis Gold will emerge as the premium partner of choice for enterprises and CXOs who are now looking towards a hybrid model of working.” Currently, Awfis has 10 Gold centres spread across 3.5 lakh square feet in Mumbai, Bengaluru, Hyderabad and Chennai. Awfis has 131 centres and 77,500 seats across 14 cities. It plans to expand to 200 centres by the end of 2022.

The demand for managed office spaces in co-working centres has improved in the last one year as corporates want flexibility. Recently, real estate consultant CBRE came out with a survey suggesting that nearly 75 percent of office space occupiers are evaluating hybrid working models as their real estate strategy. Around 78 percent of the occupiers surveyed have underlined employee health and wellbeing as the most important element while facilitating return to office.

Anshuman Magazine, Chairman & CEO – India, South-East Asia, Middle East & Africa, CBRE said, “Return to Office for several corporates in India is already underway, with varying occupancies currently observed across cities as well as sectors.” With the widespread adoption of hybrid working since the pandemic, he said many companies are still considering the degree of flexibility needed to enhance employee productivity and connectivity.

Property consultant Colliers and co-working marketplace Qdesq, in a joint report, said that flex workspace stock would rise to 60.8 million square feet in metro and non-metro cities by 2023 from 43.8 million square feet at the end of the September 2021. There are more than 3,000 co-working centres across major cities.

In India, the major co-working, including managed office space, operators are WeWork, Awfis, Smartworks, The Executive Centre, Simpliwork Offices, 91Springboard, Skootr Global and The Office Pass, among others.

This story appeared in the 12 July, 2022 issue of Money Control and was originally published  at: Co-working firm Awfis ties up with Nucleus Office Parks to set up 450-desk centre in Mumbai, Money Control