Speed Read Your Way To Being More Productive

Business How To’s

11 June 2018

Speed Read Your Way To Being More Productive

  • Posted by Awfis Editorial

Have you seen the WhatsApp forward that’s been doing the rounds lately? It asks you to gauge your reading speed, ergo your comprehension levels, through a short video where the rate of text on screen gets progressively faster until you’re literally at the edge of your seat trying to keep up (gasp). Most people seem to manage about 500-550 words a minute. The others? They are Speed Readers.

Entertaining forwards apart, the numbers tell a different story. Technical information reading averages at 50-75 words a minute. Let’s find out what makes speed readers do what they do; seemingly effortlessly.

What is speed reading?

Speed reading is the art of assimilating more words and phrases in a shorter time, sometimes even at once. This mind tool has long been touted as a comprehension method used by experts. Let’s break it down a bit, shall we?

We all read visually, taking in words as we see them, moving from left to right, one line at a time. As we improve our reading, we can take in more words, even jumping ahead and making connections to previous words and drawing meaning from what we just read. Speed reading does the same, but at a different level altogether.

-With speed reading, you can read entire phrases at once, unless it’s a new word.

-You can widen your vision to take in more words in a single glance.

-Lastly, you learn to read horizontally as well as vertically. Speed readers can take in not just more words in a single line, but also read and understand different sets of words on two or three different lines. All in a single glance.

You too can learn this previously-mastered-by-a-few skill to enhance productivity in your daily life. Those tedious reports, lengthy case studies and technical white papers that you need to read to stay abreast with your industry; you can skim through them in less time than usual and still retain a good grasp of what you read. Imagine the number of minutes, potentially hours, you can save.

Here’s the science (read: hacks) to make it happen:

#1 Avoid back-skipping

Back-skipping, or regressive eye movement, is a natural eye reading movement. We read in a linear fashion, but the meaning does not always follow that pattern. So unconsciously the eye makes rapid backward movements to re-register a word or to cue memory in this quest for comprehension.

Making a conscious attempt to read the sentence right the first time, giving the words on the page/ screen your complete attention is one way to reduce (if not completely avoid) back-skipping.

#2 Improve the count of the number of words that your mind registers

Begin with determining your current reading speed. For this, take a standard book and figure out how much you read in one minute. That is quite simply your WPM (word per minute) rate.

To improve this speed you need to enlist the help of trackers and pacers. Pick up a book and using a capped pen begin underling each word, while keeping your eyes above the tip of the pen. Read each line in one second; do not worry about comprehension right now. Focus on finishing the line in one second. Try and increase your speed with each subsequent page. Do this for 2 minutes. Now increase your speed to finishing a line in ½ second. Do this for 3 minutes. Practice, practice, practice.

Next, try and improve your peripheral vision. If you stare at the centre of the screen you can still see the sides, right? If you train this peripheral vision to focus more clearly, you can increase your reading speed.

For this, once again pick up a capped pen and underline the words as you read a line in a second. Start from the first words of the sentence and end on the last. Do this for 2 minutes. Next, start at the second word and end two words in. Do this for 2 minutes. Now, start with the third word and end 3 words in. Are you starting to get what is happening here?

With enough practice, you should be able to skip words and still be able to get the meaning of what you just read.

#3 Reduce the duration and number of fixations per word

We’ve already spoken about back-skipping, but there’s another cool term for how we read. It’s called the saccadic movement, a jump. Were you aware that we do not read in a smooth straight line? Close one eyelid and place a finger on it, and slowly scan from left to right. Felt the ‘jumpy’ movement? That is how we receive the world and that is how we read as well.

These jumps end at a fixation, a temporary screenshot of sorts, which captures whatever is in your focus area. Normally a fixation lasts about ¼ to ½ seconds. The above mentioned tracker method should help you improve this speed as well.

#4 Helpful apps: Spreeder and Outread

If all this looks like a lot of hard work to you, check out these two cool apps. The apps will help you get the basics, and maybe more, of speed reading. Download them and watch your speed increase.

Spreeder: This is a Chrome extension which uses the Rapid Serial Visual Presentation (RSVP) technique to help you overpower the information overload. The app flashes words from your document onto the screen. All you need to do is add the document to the Spreeder cloud library and it does the rest for you.

Outread: Outread uses a variation of meta guiding to give you a crash course in reading. Just like Spreeder, you simply upload the document that you need to read and leave the rest to Outread.

Speed reading has a lot of supporters. However, the question that plagues us today is whether reading fast actually benefits us in any way. Our recommendation is to limit this technique for news stories or your email, ideally not something that requires complete comprehension.

Are you willing to try your hand at speed reading? Share your experience. We’d love to know.

7 Types Of Colleagues Found In Every Successful Organization

Business How To’s

25 August 2021

7 Types Of Colleagues Found In Every Successful Organization

  • Posted by awfis

A dynamic enterprise usually thrives on a cocktail full of spunky personalities. Each brings in their unique talents and habits that fit like perfect pieces in a puzzle. From the sassy boss to the clingy colleague, here’s some types that you are bound to bump into…

7_types_of_colleagues_found_in_every_successful_organization
1. The compulsive foodie(s)

Instead of clients, this one’s got all the city’s restaurants on speed dial. From Domino’s to the latest hotspot in town, their peckish appetite will ensure that there’s plenty food circulating all around office. Whether, you’ve got random board meetings or your team’s working at odd hours – you’ll never be hungry ever.

2. The witty assassin

This one will ‘slay’ you more lethally than Beyonce or Eminem ever will.  Come hell or sunshine, he or she’s got the perfect comeback for every painful person and situation. Known for having their fair share of haters, they’re also true entertainers. But, it’ll do you good to remember that it’s a war of words that’s not worth playing….

3. The jack-of-all trades

From sweet talking to https://www.https://www.awfis.com/inspiration/wp-content/uploads/2016/06/shutterstock_3835072871.jpg.com/inspiration/wp-content/uploads/2016/03/Awfis-is-your-new-Office1.jpg to executing any kind of project – you name it & it is done.  This breed seldom takes no for an answer.  Whatever is touched turns to gold and they will leave you wondering how it got done. If you need a helping hand, an insightful shrink, or someone to walk your dog, rest assured you can depend on this pro multi-tasker with your eyes shut!

4. The road runner

This famous few will be on their toes, always on the phone, pretending to be busier than the Kardashians.  Your’re more likely to see them at the office door as a permanent fixture. All the worlds’ people know this person and this social butterfly is likely to know everyone. Constantly on the move, you’ll need this PR pro to take your business to places.

5. The tech geek

You’ll always find this genius, behind a bunch of wires, computers and applications. Broke a light bulb, had a short-circuit or you found your desktop suddenly crashed… Fret not. Dexter’s got the perfect fix. Quiet and demure, he probably takes pride in being faster than a normal computer. But, if you’re a know-it-all, then you might not like this mister…

6. The swear champion

This person believes in pure tough love. Yeah, ouch! When the pressure builds up and clients turn demanding, then be sure to hear a spew of gushing swears. Whether it’s loud and clear or below the belt, this one is feared and they sure know how to get work done. Tip: They are usually in positions of power and you’d rather never cross the line with them

7. The constant complainer

This one’s a problem magnet. Even on the brightest day where there’s plenty of reason to rejoice, this type loves telecasting their worries. This includes the coffee machine, that might have broken down or the weather that suddenly turned rotten – there’s always something to say. However, their minute observation constantly keeps you in check and hey! Be assured that you’ll get plenty feedback for the tiniest things on agenda.

But whether you like it or not… take each of these types with a pinch of salt, because they make for the big brains and even bigger learning curves…

Things Every Entrepreneur Can Learn From Pursuit of Happyness

Business How To’s

25 August 2021

Things Every Entrepreneur Can Learn From Pursuit of Happyness

  • Posted by awfis

Pursuit of Happyness is an iconic movie which was released in 2006. It has been 10  years since it released, but never fails to inspire the viewer. It fills the person with a determination to fight for their dreams irrespective of the hindrances that come along.

Based on a true story of Chris Gardner, a man who loses everything , but manages to get everything because of his perseverance. They show how Chris and his son battle a period of homelessness selling medical bone density scanners while being enrolled in an internship as a stock broker.

pursuit_of_happyness poster

Here are the important things that every entrepreneur can take from the movie:

1. Be ready for extreme hardships:

We’ve seen in the movie that Chris Gardner goes through numerous hardships. Whether it comes to selling his bone density scanners or taking up an internship while managing to take care of his son and provide for him. He doesn’t lose his determination even when everything seems bleak. It’s important not to give up and go on and try to overcome the problems that we come across, daily.

2. Aim for the stars

Always aim high! Believe in yourself and everything can be conquerable. Chris Gardner took a chance and went for an option of interning as a stockbroker where only one person at the end would be given a job! He took a chance when the odds were against him and proved that all you need is an opportunity to achieve things when you set your heart at it.

3. Put In all the effort

When you want to achieve something make sure you give your best shot. A half hearted attempted is a good as not giving it a try. Chris Gardner has many close calls, where anyone else would have given up. He even fixes a bone density scanner at the homeless shelter to make the ends meet.  He has proved that if one wants anything eagerly in life, they should work as if their life depends on it.

4. Never let anyone’s judgement cloud your decision

Do not forget to believe in yourself, even if everyone gives up on you. Your decisions should be made on the basis of your logic and intuition rather than someone else’s judgement. Chris does not give up on the internship even when his wife leaves him. Instead he gets even more determined to succeed. Listen to your heart and no one else’s opinion. Immerse yourself in your dream idea!

5. Never show signs of weakness

Always show your strengths. The moment you do that, everything will fall into place. Fear is the toxin, hope and belief is the antidote. Chris always greeted everyone on a positive note and did not even flinch when he has to shell out his last 5$ to pay for executives cab fare. Quick thinking and how you transform your weaknesses into strengths is what matters eventually.

Chris Gardner’s remarkable achievements show that no matter how many obstacles you face, the rules for success are the same for everyone. If you follow the rules, no matter how difficult it gets, you will reap the reward of your own “Pursuit of Happyness.”

5 Effective Strategies to Market Your Freelance Career

Business How To’s

25 August 2021

5 Effective Strategies to Market Your Freelance Career

  • Posted by awfis

What’s better than doing the job that you love and getting paid for it? That’s the life of a freelancer. You get the best of both the worlds where you get to mix passion and profession together. Freelancing is no magic, you can either be an individual with your own website or a part of a team who has been taking up projects from various clients for over a period of time.

Freelancer

If you are a freelancer and are wondering about the next steps to make it successful, here are some strategies that we think will help you make it a long term career.

  1. Create a checklist of your deliverables:

The first step to promote your freelance career is to list down your skill set in the order of strength. It can be writing, graphic designing, creating video content or anything else that you think is your forte. Once you have this list ready, your reality will be in front of your eyes. The strengths can eventually result into a niche market of your own, via freelancing.

  1. Make sure your content reaches your target audience:

In today’s world identifying your potential client, plays key while marketing for the freelancer. In order to ensure this, make sure that your content is shared on all the social media platforms. For example, if you have created a video make sure you maximize it on YouTube, Facebook, Twitter and other relevant social media platforms. With this you can increase the visibility of your content and influence them with your content.

  1. Do not forget to focus on e-mail marketing:

E-mails are the best way to reach the correct target audience. The click through rate might be less compared to other social media platforms but around 90% of the audience using e-mails check it daily. People sign up for various sites knowing that they would be receiving mails from that particular website. It is the easiest way to cover a large network area. If you are a little shy or lack the opportunity to connect with the right market, cold emailing will be the best way to reach out to your target.

  1. Maintain your website traffic and Inquiry section efficiently:

The easiest way for people to contact you is through the inquiry section on your website. Do respond to inquiries as soon as you can as this will uplift the credibility of your brand. Along with that make sure Search Engine Optimisation and Search Engine Marketing for your page/website is up to mark. As they say, optimizing the page is better than being lost somewhere amidst millions of similar searches.

  1. Get referrals from your clients:

Referrals provide authenticity to your work. Word of mouth is better than any other form of marketing. Use it as an advantage and get credibility for your work. Effective relationships are built over a period of time. They not only enable you to reach out to your potential clients, but also motivate you to perform better. Do not hesitate to get testimonials from clients you’ve delivered great service to!

Using these strategies will prove beneficial for kick-starting your freelancing career. If you are ready and confident about your freelancing skills, it’s time to implement these strategies in reality!