The 8 Commandments of Business-To-Business Networking

Business How To’s

29 April 2018

The 8 Commandments of Business-To-Business Networking

  • Posted by Awfis Editorial

The 8 Commandments of Business-To-Business Networking

Whether you’re working a 9-to-5 job (do those kinds even exist anymore?) or you run your own company, it is no longer enough that you offer an excellent product or service. A successful business association or a not-so-successful one relies upon myriad factors.

Chief among them, the one that truly differentiates a hit from a miss, is business networking. No, don’t roll your eyes just yet; it is one of the most crucial prongs that you can use for business growth. And that is what you’re here for, right?

For some people, this side of the business comes easy. The meeting people, stopping by to lend a helping hand, making small conversation and eliciting a laugh – it’s second nature for them. For the rest of us, the ones who are not naturally extroverted, this bonhomie requires an extra bit of effort.

Yes, you have a fantastic idea, and yes, you want it to spread to the maximum number of people; but nobody told you that you would have to network, and network so extensively. Fret not, building and maintaining a business network looks harder from the outside than it actually is. And slowly but surely you can get business-to-business networking right, even if you not a natural extrovert.

Here are our handpicked 8 tips, commandments if you may, that can help you navigate this terrain smoothly.

#1 Build healthy working relationships

Remember, it’s not about selling. Not initially, at least. You must focus on building a relationship first. Establish levels of comfort where the other person does not view you as a business predator but looks forward to interacting with you. Be genuine and look for ways in which you can help the other person without pushing your agenda.

Once the groundwork is done, you will very often find that the opposite party is willing to endorse you without you even having put forth such a request. Takes away the awkwardness of asking for help, now doesn’t it?

#2 Leverage existing networks to make fresh contacts

If cold calling isn’t your cup of tea, look for ways in which you can use your existing coterie to expand your business network. Try not to reach out to the new contact directly but ask for a reference. Explain why you need the introduction and allow the value that you will bring, to come through.

Building a network is vital to your business. However, it is equally important to be a connector too. This makes you come across as a genuinely helpful and resourceful person. And the two people you connect will be thankful.

#3 Regularly attend networking events

Participate in networking events; go with a colleague or a friend if you know nobody there. It helps get a foot in. However, be absolutely clear on what your reasons for the network meet are. Are you there to learn a new skill, or make contacts, or is it a volunteer group?

Once you get comfortable in the group, split up from your partner. Walk around, mingle. Smile. Speak at these meetings. Ask more questions and talk less about yourself. Offer to take up a volunteer position. All this makes you visible, and very soon it is the others who will seek you out.

#4 Focus on conversations

For people to open up to you, you must learn to ask open-ended questions. Chuck those clichés of ‘so, what do you do’. Instead, focus on the who, what, when and why.

Give your complete attention to the person that you’re talking, and you will have a great conversation. Nod your head; give visual and audio responses; reiterate what they said so that you retain the most valued piece of information.

#5 Overcome the fear of rejection

Do you know the most common fear? No, not public speaking, although it does rank quite up there. It’s the fear of rejection.

When you approach a new contact or a potential business association, always have an end goal in mind.

Remember, you are under no obligation to close a deal. Instead, use the networking as an opportunity to invest in yourself and your business.

#6 Master the art of exiting a conversation

Do not monopolize anyone’s time at a networking event and don’t let the same happen to you, learn to disengage a conversation politely. You can excuse yourself by saying you see someone that you would like to say hello to. Or you say that you would love to continue meeting more people. The easiest and most reliable method, which no one can deny you, is to say that you have to go to the restroom.

#7 Improve your brand visibility and image

It is important that you get seen at these networking meets. The only way is to mingle, mingle, and mingle. Be the first to volunteer, speak up, hold forth witty conversations, etc.

#8 Extend a follow-up invitation

And finally, you should have a follow-up plan for re-connecting with those who you met. A quick hello and a brief recap of your time with them is what you need. Follow-up with them within a week while the meeting is still fresh in their mind. You never know when an opportunity is just waiting to be made the most of.

The only way to network in business is to get out there and meet people. Build new, strong relationships, and set up your own formidable network of contacts.

7 Types Of Colleagues Found In Every Successful Organization

Business How To’s

25 August 2021

7 Types Of Colleagues Found In Every Successful Organization

  • Posted by awfis

A dynamic enterprise usually thrives on a cocktail full of spunky personalities. Each brings in their unique talents and habits that fit like perfect pieces in a puzzle. From the sassy boss to the clingy colleague, here’s some types that you are bound to bump into…

1. The compulsive foodie(s)

Instead of clients, this one’s got all the city’s restaurants on speed dial. From Domino’s to the latest hotspot in town, their peckish appetite will ensure that there’s plenty food circulating all around office. Whether, you’ve got random board meetings or your team’s working at odd hours – you’ll never be hungry ever.

2. The witty assassin

This one will ‘slay’ you more lethally than Beyonce or Eminem ever will.  Come hell or sunshine, he or she’s got the perfect comeback for every painful person and situation. Known for having their fair share of haters, they’re also true entertainers. But, it’ll do you good to remember that it’s a war of words that’s not worth playing….

3. The jack-of-all trades

From sweet talking to https://www. to executing any kind of project – you name it & it is done.  This breed seldom takes no for an answer.  Whatever is touched turns to gold and they will leave you wondering how it got done. If you need a helping hand, an insightful shrink, or someone to walk your dog, rest assured you can depend on this pro multi-tasker with your eyes shut!

4. The road runner

This famous few will be on their toes, always on the phone, pretending to be busier than the Kardashians.  Your’re more likely to see them at the office door as a permanent fixture. All the worlds’ people know this person and this social butterfly is likely to know everyone. Constantly on the move, you’ll need this PR pro to take your business to places.

5. The tech geek

You’ll always find this genius, behind a bunch of wires, computers and applications. Broke a light bulb, had a short-circuit or you found your desktop suddenly crashed… Fret not. Dexter’s got the perfect fix. Quiet and demure, he probably takes pride in being faster than a normal computer. But, if you’re a know-it-all, then you might not like this mister…

6. The swear champion

This person believes in pure tough love. Yeah, ouch! When the pressure builds up and clients turn demanding, then be sure to hear a spew of gushing swears. Whether it’s loud and clear or below the belt, this one is feared and they sure know how to get work done. Tip: They are usually in positions of power and you’d rather never cross the line with them

7. The constant complainer

This one’s a problem magnet. Even on the brightest day where there’s plenty of reason to rejoice, this type loves telecasting their worries. This includes the coffee machine, that might have broken down or the weather that suddenly turned rotten – there’s always something to say. However, their minute observation constantly keeps you in check and hey! Be assured that you’ll get plenty feedback for the tiniest things on agenda.

But whether you like it or not… take each of these types with a pinch of salt, because they make for the big brains and even bigger learning curves…

Things Every Entrepreneur Can Learn From Pursuit of Happyness

Business How To’s

25 August 2021

Things Every Entrepreneur Can Learn From Pursuit of Happyness

  • Posted by awfis

Pursuit of Happyness is an iconic movie which was released in 2006. It has been 10  years since it released, but never fails to inspire the viewer. It fills the person with a determination to fight for their dreams irrespective of the hindrances that come along.

Based on a true story of Chris Gardner, a man who loses everything , but manages to get everything because of his perseverance. They show how Chris and his son battle a period of homelessness selling medical bone density scanners while being enrolled in an internship as a stock broker.

pursuit_of_happyness poster

Here are the important things that every entrepreneur can take from the movie:

1. Be ready for extreme hardships:

We’ve seen in the movie that Chris Gardner goes through numerous hardships. Whether it comes to selling his bone density scanners or taking up an internship while managing to take care of his son and provide for him. He doesn’t lose his determination even when everything seems bleak. It’s important not to give up and go on and try to overcome the problems that we come across, daily.

2. Aim for the stars

Always aim high! Believe in yourself and everything can be conquerable. Chris Gardner took a chance and went for an option of interning as a stockbroker where only one person at the end would be given a job! He took a chance when the odds were against him and proved that all you need is an opportunity to achieve things when you set your heart at it.

3. Put In all the effort

When you want to achieve something make sure you give your best shot. A half hearted attempted is a good as not giving it a try. Chris Gardner has many close calls, where anyone else would have given up. He even fixes a bone density scanner at the homeless shelter to make the ends meet.  He has proved that if one wants anything eagerly in life, they should work as if their life depends on it.

4. Never let anyone’s judgement cloud your decision

Do not forget to believe in yourself, even if everyone gives up on you. Your decisions should be made on the basis of your logic and intuition rather than someone else’s judgement. Chris does not give up on the internship even when his wife leaves him. Instead he gets even more determined to succeed. Listen to your heart and no one else’s opinion. Immerse yourself in your dream idea!

5. Never show signs of weakness

Always show your strengths. The moment you do that, everything will fall into place. Fear is the toxin, hope and belief is the antidote. Chris always greeted everyone on a positive note and did not even flinch when he has to shell out his last 5$ to pay for executives cab fare. Quick thinking and how you transform your weaknesses into strengths is what matters eventually.

Chris Gardner’s remarkable achievements show that no matter how many obstacles you face, the rules for success are the same for everyone. If you follow the rules, no matter how difficult it gets, you will reap the reward of your own “Pursuit of Happyness.”

5 Effective Strategies to Market Your Freelance Career

Business How To’s

25 August 2021

5 Effective Strategies to Market Your Freelance Career

  • Posted by awfis

What’s better than doing the job that you love and getting paid for it? That’s the life of a freelancer. You get the best of both the worlds where you get to mix passion and profession together. Freelancing is no magic, you can either be an individual with your own website or a part of a team who has been taking up projects from various clients for over a period of time.


If you are a freelancer and are wondering about the next steps to make it successful, here are some strategies that we think will help you make it a long term career.

  1. Create a checklist of your deliverables:

The first step to promote your freelance career is to list down your skill set in the order of strength. It can be writing, graphic designing, creating video content or anything else that you think is your forte. Once you have this list ready, your reality will be in front of your eyes. The strengths can eventually result into a niche market of your own, via freelancing.

  1. Make sure your content reaches your target audience:

In today’s world identifying your potential client, plays key while marketing for the freelancer. In order to ensure this, make sure that your content is shared on all the social media platforms. For example, if you have created a video make sure you maximize it on YouTube, Facebook, Twitter and other relevant social media platforms. With this you can increase the visibility of your content and influence them with your content.

  1. Do not forget to focus on e-mail marketing:

E-mails are the best way to reach the correct target audience. The click through rate might be less compared to other social media platforms but around 90% of the audience using e-mails check it daily. People sign up for various sites knowing that they would be receiving mails from that particular website. It is the easiest way to cover a large network area. If you are a little shy or lack the opportunity to connect with the right market, cold emailing will be the best way to reach out to your target.

  1. Maintain your website traffic and Inquiry section efficiently:

The easiest way for people to contact you is through the inquiry section on your website. Do respond to inquiries as soon as you can as this will uplift the credibility of your brand. Along with that make sure Search Engine Optimisation and Search Engine Marketing for your page/website is up to mark. As they say, optimizing the page is better than being lost somewhere amidst millions of similar searches.

  1. Get referrals from your clients:

Referrals provide authenticity to your work. Word of mouth is better than any other form of marketing. Use it as an advantage and get credibility for your work. Effective relationships are built over a period of time. They not only enable you to reach out to your potential clients, but also motivate you to perform better. Do not hesitate to get testimonials from clients you’ve delivered great service to!

Using these strategies will prove beneficial for kick-starting your freelancing career. If you are ready and confident about your freelancing skills, it’s time to implement these strategies in reality!