Tips to organise a memorable business event

Business How To’s

22 December 2016

Tips to organise a memorable business event

  • Posted by Awfis Editorial

A successful business event is a great way to get visibility as well as credibility within your target audience. Therefore, organising a memorable and interesting event that sets your brand’s personality, tone and imagery in the minds of your target audience is of utmost significance.

Here are a few tips to help you in delivering great events:

#1. Decide upon an interesting agenda

Understand your target audience well and understand why they would want to attend your event. If the agenda is interesting and you have called a panel of experts who your audience would like to gain knowledge from, there is bound to be a good turnout. Make sure that your agenda also achieves your company’s objectives behind setting up an event. It could be anything ranging from increasing brand awareness to creating a brand personality. Try to add an element which is original to the event. This adds another reason for the audience to attend.

#2. Set apart time for networking

One of the major reasons you would attend an event is to optimize on networking opportunities. A wide variety of experts and entrepreneurs related to the field attend business events. This is a great opportunity to meet new people, build connections and a good way to gain new business,partnerships, friendships and insights. Make sure to include networking time in your schedule when organising your event.

#3. Prepare a carefully planned out budget

Your budget usually comes from your internal marketing account, sponsors and ticket sales. Start an Early Bird Ticket sales strategy in order to judge the number of people who would be turning up. Provide discounts on these tickets in order to entice your audience. You can also use crowdfunding platforms to sell tickets. Approach your sponsors and partners even before booking your venue so you can anticipate whether your target budget is achievable or not.

#4. Make a check list

There are many aspects that need to be taken care of while organising an event. Create a check list and ensure that you do not miss out on any important aspect. You can also create a timeline that covers which task needs to be completed when and clearly call out the person/consultant responsible for them. This will ensure that all tasks remain on track and there are no discrepancies on the day of the event.

#5. Build a team for the event

Create a team of people dedicated solely towards the event. Distribute and assign tasks to each member of the team and take constant updates on the status of each task. Keep the communication lines open so it is easy for the team to get in touch with each member as well as yourself. A team approach will ensure that tasks are streamlined and carried out in an organised manner.

#6. Market, market, market

A lot of efforts may go into planning the event, but if it is not marketed well, your target audience may not even know about your event. You may hire an agency specialising in social media to maximise your reach or you may create a communication plan by yourself. Recognise the media where your targets lie. Determine which websites your audience most visits, the magazines and newspapers they read and facilitate your PR efforts towards the same. You can even send out personalized, innovative invitations to attract your audience’s attention.

#7. Gifts and goodies

Gifts and goodies are one of the main sources of satisfaction for the audience attending the event. Organising small gifts for them will ensure that your brand is leveraged and the audience receives a reason to look forward to the rest of the event.

#8. Content is king

The main reason your audience decides to attend your event is for the content. If it is a seminar, it is for the knowledge, if it is a cultural event, it is for the entertainment factor. Make sure that the main content is unique.

#9. Make a contingency plan

A pre-emptive approach towards things that could possibly go wrong is a great way to foresee challenges and have a back-up plan to avert them. Have a contingency plan for each of the scenarios you can come up with to ensure smooth functioning of your event.

Organising an event for your business can be a massive task if not planned and structured well. A company event represents the brand. It inspires trust among your target audience and is a great way to achieve business visibility and goals. Focusing on content, contingency plans and marketing are some of the non-negotiable factors in delivering a great event.

Have you planned your event, but still figuring out how to execute? Check out co-working spaces in Koramangla, Bengaluru or shared offices in Andheri East, Mumbai.

7 Types Of Colleagues Found In Every Successful Organization

Business How To’s

25 August 2021

7 Types Of Colleagues Found In Every Successful Organization

  • Posted by awfis

A dynamic enterprise usually thrives on a cocktail full of spunky personalities. Each brings in their unique talents and habits that fit like perfect pieces in a puzzle. From the sassy boss to the clingy colleague, here’s some types that you are bound to bump into…

1. The compulsive foodie(s)

Instead of clients, this one’s got all the city’s restaurants on speed dial. From Domino’s to the latest hotspot in town, their peckish appetite will ensure that there’s plenty food circulating all around office. Whether, you’ve got random board meetings or your team’s working at odd hours – you’ll never be hungry ever.

2. The witty assassin

This one will ‘slay’ you more lethally than Beyonce or Eminem ever will.  Come hell or sunshine, he or she’s got the perfect comeback for every painful person and situation. Known for having their fair share of haters, they’re also true entertainers. But, it’ll do you good to remember that it’s a war of words that’s not worth playing….

3. The jack-of-all trades

From sweet talking to https://www. to executing any kind of project – you name it & it is done.  This breed seldom takes no for an answer.  Whatever is touched turns to gold and they will leave you wondering how it got done. If you need a helping hand, an insightful shrink, or someone to walk your dog, rest assured you can depend on this pro multi-tasker with your eyes shut!

4. The road runner

This famous few will be on their toes, always on the phone, pretending to be busier than the Kardashians.  Your’re more likely to see them at the office door as a permanent fixture. All the worlds’ people know this person and this social butterfly is likely to know everyone. Constantly on the move, you’ll need this PR pro to take your business to places.

5. The tech geek

You’ll always find this genius, behind a bunch of wires, computers and applications. Broke a light bulb, had a short-circuit or you found your desktop suddenly crashed… Fret not. Dexter’s got the perfect fix. Quiet and demure, he probably takes pride in being faster than a normal computer. But, if you’re a know-it-all, then you might not like this mister…

6. The swear champion

This person believes in pure tough love. Yeah, ouch! When the pressure builds up and clients turn demanding, then be sure to hear a spew of gushing swears. Whether it’s loud and clear or below the belt, this one is feared and they sure know how to get work done. Tip: They are usually in positions of power and you’d rather never cross the line with them

7. The constant complainer

This one’s a problem magnet. Even on the brightest day where there’s plenty of reason to rejoice, this type loves telecasting their worries. This includes the coffee machine, that might have broken down or the weather that suddenly turned rotten – there’s always something to say. However, their minute observation constantly keeps you in check and hey! Be assured that you’ll get plenty feedback for the tiniest things on agenda.

But whether you like it or not… take each of these types with a pinch of salt, because they make for the big brains and even bigger learning curves…

Things Every Entrepreneur Can Learn From Pursuit of Happyness

Business How To’s

25 August 2021

Things Every Entrepreneur Can Learn From Pursuit of Happyness

  • Posted by awfis

Pursuit of Happyness is an iconic movie which was released in 2006. It has been 10  years since it released, but never fails to inspire the viewer. It fills the person with a determination to fight for their dreams irrespective of the hindrances that come along.

Based on a true story of Chris Gardner, a man who loses everything , but manages to get everything because of his perseverance. They show how Chris and his son battle a period of homelessness selling medical bone density scanners while being enrolled in an internship as a stock broker.

pursuit_of_happyness poster

Here are the important things that every entrepreneur can take from the movie:

1. Be ready for extreme hardships:

We’ve seen in the movie that Chris Gardner goes through numerous hardships. Whether it comes to selling his bone density scanners or taking up an internship while managing to take care of his son and provide for him. He doesn’t lose his determination even when everything seems bleak. It’s important not to give up and go on and try to overcome the problems that we come across, daily.

2. Aim for the stars

Always aim high! Believe in yourself and everything can be conquerable. Chris Gardner took a chance and went for an option of interning as a stockbroker where only one person at the end would be given a job! He took a chance when the odds were against him and proved that all you need is an opportunity to achieve things when you set your heart at it.

3. Put In all the effort

When you want to achieve something make sure you give your best shot. A half hearted attempted is a good as not giving it a try. Chris Gardner has many close calls, where anyone else would have given up. He even fixes a bone density scanner at the homeless shelter to make the ends meet.  He has proved that if one wants anything eagerly in life, they should work as if their life depends on it.

4. Never let anyone’s judgement cloud your decision

Do not forget to believe in yourself, even if everyone gives up on you. Your decisions should be made on the basis of your logic and intuition rather than someone else’s judgement. Chris does not give up on the internship even when his wife leaves him. Instead he gets even more determined to succeed. Listen to your heart and no one else’s opinion. Immerse yourself in your dream idea!

5. Never show signs of weakness

Always show your strengths. The moment you do that, everything will fall into place. Fear is the toxin, hope and belief is the antidote. Chris always greeted everyone on a positive note and did not even flinch when he has to shell out his last 5$ to pay for executives cab fare. Quick thinking and how you transform your weaknesses into strengths is what matters eventually.

Chris Gardner’s remarkable achievements show that no matter how many obstacles you face, the rules for success are the same for everyone. If you follow the rules, no matter how difficult it gets, you will reap the reward of your own “Pursuit of Happyness.”

5 Effective Strategies to Market Your Freelance Career

Business How To’s

25 August 2021

5 Effective Strategies to Market Your Freelance Career

  • Posted by awfis

What’s better than doing the job that you love and getting paid for it? That’s the life of a freelancer. You get the best of both the worlds where you get to mix passion and profession together. Freelancing is no magic, you can either be an individual with your own website or a part of a team who has been taking up projects from various clients for over a period of time.


If you are a freelancer and are wondering about the next steps to make it successful, here are some strategies that we think will help you make it a long term career.

  1. Create a checklist of your deliverables:

The first step to promote your freelance career is to list down your skill set in the order of strength. It can be writing, graphic designing, creating video content or anything else that you think is your forte. Once you have this list ready, your reality will be in front of your eyes. The strengths can eventually result into a niche market of your own, via freelancing.

  1. Make sure your content reaches your target audience:

In today’s world identifying your potential client, plays key while marketing for the freelancer. In order to ensure this, make sure that your content is shared on all the social media platforms. For example, if you have created a video make sure you maximize it on YouTube, Facebook, Twitter and other relevant social media platforms. With this you can increase the visibility of your content and influence them with your content.

  1. Do not forget to focus on e-mail marketing:

E-mails are the best way to reach the correct target audience. The click through rate might be less compared to other social media platforms but around 90% of the audience using e-mails check it daily. People sign up for various sites knowing that they would be receiving mails from that particular website. It is the easiest way to cover a large network area. If you are a little shy or lack the opportunity to connect with the right market, cold emailing will be the best way to reach out to your target.

  1. Maintain your website traffic and Inquiry section efficiently:

The easiest way for people to contact you is through the inquiry section on your website. Do respond to inquiries as soon as you can as this will uplift the credibility of your brand. Along with that make sure Search Engine Optimisation and Search Engine Marketing for your page/website is up to mark. As they say, optimizing the page is better than being lost somewhere amidst millions of similar searches.

  1. Get referrals from your clients:

Referrals provide authenticity to your work. Word of mouth is better than any other form of marketing. Use it as an advantage and get credibility for your work. Effective relationships are built over a period of time. They not only enable you to reach out to your potential clients, but also motivate you to perform better. Do not hesitate to get testimonials from clients you’ve delivered great service to!

Using these strategies will prove beneficial for kick-starting your freelancing career. If you are ready and confident about your freelancing skills, it’s time to implement these strategies in reality!