COLORS INFINITY has partnered with several forums such as LetsIgnite, US-India Start-up forum, and many more, to connect and communicate directly with budding entrepreneurs and venture capitalists through #SharkTankInspired.
Following the premiere of Shark Tank, the most-watched show on COLORS INFINITY, the channel is going all guns blazing with a 360-degree marketing campaign promoting the latest seasons of the show across various platforms including print, radio, digital, on-air and on-ground.
Reaching out to an even larger audience and bringing the show closer to the Indian fans, COLORS INFINITY has partnered with several forums such as LetsIgnite, US-India Start-up forum, and many more, to connect and communicate directly with budding entrepreneurs and venture capitalists through #SharkTankInspired. In a marketing coup, the channel has also partnered with NASSCOM initiative InnoTrek 2017 to fund deserving Indian start-ups, giving them an opportunity of a lifetime to visit and interact with the bigwigs of Silicon Valley like Google, Microsoft, Facebook, LinkedIn, Snapchat, AirBnB and many more. The winners will attend workshops, expert round-tables, corporate tours, and networking sessions with many successful entrepreneurs from emerging unicorns.
Touching ground zero of the Indian start-up culture, the channel has also roped in a co-working office space provider – Awfis, as a strategic partner, together creating unique digital content. COLORS INFINITY has also strategically partnered with Indian Institute of Management – Bangalore, along with other top B-schools to host a Shark Tank Workshop series to incubate and train budding entrepreneurs from across the country.
(This is an excerpt from the article headlined “COLORS INFINITY aims to heighten the action in 2017 with Shark Tank Season 7” on ET Brand Equity on March 21. 2017. You can access the full story here: http://brandequity.economictimes.indiatimes.com/news/media/colors-infinity-aims-to-heighten-the-action-in-march-with-shark-tank-season-7/57748091 )