The New Office Address

24 August 2016

The New Office Address

  • LiveMint

Flexible,shared and plug-and-play workspaces are coming up across the country, offering individuals and companies space, connectivity, even recreational infrastructure.

Professional oasis

A different set of drivers are at work at Awfis Space Solutions, a year-old co-working space provider that opened two new centres in Mumbai’s Lower Parel and Andheri (West) in January and May, respectively. A former industrial shed in the now-gentrified Todi Mills in Lower Parel, Awfis leased the 10,000 sq. ft space and refurbished it.

Some 210 seats are on offer in a variety of work settings spread across three floors—fixed desks, flexi-desks, closed cabins, meeting rooms as well as collaborative zones for informal conversations. Glass partitions, and bright furniture add vibrancy to the atmosphere without compromising on the centre’s professional look and feel. “It’s an office that enables me to be more disciplined than working from home, it allows me to focus on work and meet other people, with infrastructure such as conference rooms for my meetings,” says Jagrat Patel, an independent investment banker who rents a single fixed desk at Awfis every day.

Awfis is founded and led by architecture and real estate professional Amit Ramani, whose mission is “to simplify access to quality office space by providing truly ‘just-in-time’ workspaces to create a disruptive, shared economy model that provides a superior alternative to conventional offices”.

Awfis’ Lower Parel centre is an illustrative example. The prime location, easy accessibility, excellent recreational infrastructure and affordability make the building attractive as a co-working space, says Ramani. “Co-working is just 1% or less of the total office market today. My belief is that it will go up to four-five times (in the near future),” he says. Prices here range from Rs.5,000 for a single desk to Rs.13,000 for a shared cabin, both for a month.

Suvojit Mukherjee, regional manager (south) for apparel brand Pepe Jeans, exemplifies this nascent trend. His six-member sales team operates out of a five-seater cabin at Awfis’ Bengaluru centre. “Our salespeople are always travelling, so we don’t need more space. I would need additional staff to manage an independent office; this space is very user-friendly. I looked at a corporate business centre, but it was very expensive,” says Mukherjee. Conference rooms at Awfis (in both Mumbai and Bengaluru) start at Rs.400-700 per hour, depending on the size—much more economical than their counterparts in hotels or business centres.

Not every co-working space, however, is frequented for effective pricing.

Ramani’s expansion plans are underpinned by two critical elements that are helping Awfis scale: “managed aggregation” models and the application of technology. To minimize risk, Ramani adopts “managed aggregation” models, where only half of the company’s current inventory is through straight leases (which can be expensive and, hence, risky for Awfis in an economic downturn). The other half operates through various types of “risk-free” partnerships with property owners, he says, including revenue-sharing arrangements and “waterfall” agreements, where there are no minimum guarantees.

Technology is the other buttress, and Ramani envisages most of his bookings being done on the company’s app in the future. “You cannot be a just-in-time provider without the app. It also adds pricing transparency to bookings,” he says.

(The above excerpts have been taken from an article titled “The new office address” published in LiveMint on 21 August, 2016)

Awfis launches e-commerce portal for WFH professionals

12 April 2021

Awfis launches e-commerce portal for WFH professionals

  • Posted by Arathy Nair

Bengaluru: Flexible workspace provider Awfis Space Solutions Pvt Ltd has launched its e-commerce platform to offer work-from-home (WFH) focused products as remote working continues to be the norm in the wake of the second wave of covid-19.

The e-commerce platform is in line with Awfis being an integrated workspace solutions provider, the company said on Tuesday. It will offer a range of desks and ergonomic chairs from affordable to premium price range.

WFH furniture has seen steady demand since last year across different e-commerce platforms. In line with this, Awfis said it has launched a direct-to-customer opportunity for easier accessibility by the consumers, primarily professionals between 25 and 55 years of age, who are currently working from home.

“We are excited to launch in line with Awfis’ vision to be a leading integrated workspace solutions provider. Through this offering, we aspire to continue to cater to the evolving workspace demands of discerning clients, across the spectrum,” said Amit Ramani, Founder & CEO, Awfis. “Most of us today are facing the new reality of hybrid work models and working remotely is now here to stay. Awfis Shop is the first of its kind offering by a co-working player, which combines functionality with convenience to offer both individuals and enterprises with best-in-class products while working remotely.”

Last year, Awfis had launched Awfis@Home that provides the flexibility to efficiently work from home while replicating the setting of a productive office work environment. Till date, Awfis has sold over 2000 units of work-from-home setup and the success of the offline model has led to the launch of the new e-commerce portal, which is an extension of the Awfis@Home offering.

The online Awfis shop would cater to both business-to-consumer (B2C) and business-to-business (B2B) customers and will supply across all the key metro cities, Tier 2 and Tier 3 markets.

In the coming months, Awfis Shop plans to add more products to the platform.

This story appeared in the April  6 2021 issue of  LiveMint and was originally published at: Awfis launches e-commerce portal for WFH professionals (

Co – working Spaces Find a New Address : Shopping Malls

21 August 2018

Co – working Spaces Find a New Address : Shopping Malls

  • Posted by Awfis Editorial

Mumbai: Shopping malls, particularly underperforming ones, are becoming a favourite destination for setting up shared office spaces. Cheaper rentals, availability of large spaces and easier access to recreational facilities in shopping complexes are luring co-working office providers to malls. For co-working office providers such as Awfis Space Solutions Ltd, IWG Plc, The Hive and SmartWorks, shopping complexes provide one of the fastest and efficient ways to open co-working offices.
Apart from getting attractive deals, such retail destinations offer the right setting for an informal environment, a theme most co-working spaces thrive on, said executives of these companies.
Shared office provider SmartWorks Ltd is in the process of converting Pune’s Central Mall, which has been shut for the past two years, into a co-working office.
Nitesh Sarda, founder, SmartWorks, said the company is currently in talks with more than 20 landlords of the 120,000 sq. ft shopping complex to convert it into a co-working office.
He expects to start work on the complex in two-three months.
“Firstly, malls are now open to the idea of converting into a commercial space. There are a lot of collaborative areas that are designed in a mall which is quite attractive. Location is a big factor and some of the older malls are located right in the residential pocket,” said Sarda.
Awfis Space Solutions has opened co-working offices at five shopping malls in Mumbai, Pune and Gurugram.
The firm has chosen malls where footfalls have significantly dropped in 2-3 years or are under-utilized areas in a shopping complex to open shared office spaces.
For instance, Awfis operates a 30,000 sq. ft co-working office on the sixth floor of Ambience mall at Gurugram. Besides, it has also opened centres each in Raghuleela and Heera Panna mall in Mumbai and Nucleus mall in Pune.
According to Sumit Lakhani, chief marketing officer, Awfis, the higher floors of mall which are less popular among retailers provide an attractive deal to set up such shared offices.
“The rental difference between ground floor and higher floors is 35-40%. Access to parking spaces and security system are also well taken care off. Besides, most malls are generally located in some of the best locations around,” he said.
Luxembourg-based International Workplace Group (IWG) operates four Regus business centres out of shopping complexes in Delhi, Noida, Bengaluru and Chennai.
It has also recently opened a co-working office under the brand SPACES at City Centre mall in Chennai.
“Co-working is still looked at as an informal work space. Several firms may not like to associate with a mall as a workplace but for a co-working office, malls provide the right setting. Abundant parking spaces, along with a good amount of food and beverage areas within a mall, becomes a good fit for setting up co-working offices,” said Harsh Lambah, country manager (India), IWG.
For developers, leasing out to such office providers allows them to utilize areas in a shopping mall that are less popular among retailers. “A mall makes a whole lot of sense for co-working office providers. They don’t have to invest anything on food, entertainment and other facilities. Besides, for malls, it provides captive customer inside a mall,” said Pankaj Renjhen, chief operating officer, Virtuous Retail, part of private equity firm Xander Group.

Xander’s co-working office venture, The Hive, operates two centres at its two VR malls in Bengaluru and Chennai.

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Realising that small space limits the capacity to design settings was a click moment: Amit Ramani

09 August 2018

Realising that small space limits the capacity to design settings was a click moment: Amit Ramani

  • Posted by Awfis Editorial

Amit Ramani says we decided to build centres with a capacity of 350-400 seats, to facilitate community interaction and enable members to collaborate, exchange ideas and create a productive work environment.

Shared workplaces attract people from diverse backgrounds and provide just the right environment for members to connect with like-minded individuals. When we started operations in 2015 with our very first centre, our objective was to redefine the traditional office model and integrate workplaces with a sense of community on the back of collaboration and enriching experiences.

Our learnings from operating this small 70-seater centre were critical for our long-term business success. We gained two major insights from this experience—the optimal size for a co-working space to trigger community engagement and the network that is needed to sustain it in the long run. The idea behind this small centre was to foster personal interactions between members at such a level that everyone would know each other on a first name basis.
However, we realized that a small space limited our capacity to design appropriate activity-based settings like collaboration zones, meeting pods break-out zones that foster collaboration. This centre with its limited seating capacity did not work well for us even on unit economics. It was with these learnings that came our click moment and we decided to build centres with a capacity of 350-400 seats, an optimum workplace size to facilitate community interaction and enable members to collaborate, exchange ideas and create a productive work environment. This size also allows ample space to experiment with designs and collaboration zones within the centres.

In the last few years, we’ve placed immense thrust on building a cohesive reach of our centres within 10 minutes of driving radius across cities in India. Today, Awfis stands strong with a robust network of 55 centres across nine cities in India and a strong community of 15,000 professionals.

There was one moment when fate turned their way, a moment that they can look back upon and say, that was when it started.

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