The Great Workplace Reset is a joint study by Zinnov and Awfis examining how India’s Global Capability Centers (GCCs) are evolving from cost-and-capacity hubs into strategic centers of enterprise ownership. Drawing on proprietary research across 2,117 GCCs, 1.7 million+ job descriptions, and India’s flexible workspace market, the report tracks three interconnected shifts: the changing nature of the work GCCs own (from commodity delivery to AI-led, frontier engineering mandates), the workforce required to deliver that work (deeper AI fluency, sharper specialization, leaner structures), and the workspace models GCCs need to support both at speed and scale.
The report argues that with AI reshaping portfolios and reducing the time centers take to mature, the workplace can no longer be treated as a temporary real estate decision. It has to be designed as an operating lever, one that determines how fast a GCC can launch, how well it attracts specialised talent, and how much control and flexibility it retains as headcount and mandates shift. The report combines landscape data, hiring and skills analysis, a five-force framework for evaluating workspace models, and real GCC case studies to help business and workplace leaders make that call deliberately rather than by default.