It may sound counterintuitive, but sales of some luxury products are surpassing pre-pandemic levels. There are multiple theories to explain this phenomenon from a more pronounced realisation of YOLO (you only live once) to what you may call rebound-shopping.
While this may hold true for personal shopping and by virtue extend to residential real estate, how did it apply to commercial real estate, specifically to flex workspaces?
Short lease, long game
When the world went into lockdown, the empty office buildings found themselves in the spotlight, their existence and expense being questioned. The pinch of unused space rentals was felt that much harder once remote working proved to be almost as productive. The shift to flexible working at this point, in some form, was a fait accompli. Lower rents, flexible tenures, distributed models – the advantages were way too many for large enterprises to ignore.
But would a flex space be able to offer the kind of work experience their employees were accustomed to? How would the organisation retain its work culture? And, what would this mean for their brand/company image?
The answer was Gold
During the tumultuous first few months of the pandemic, we took a long-term view of the situation and arrived at three big changes that the workplace of the future would see:
- Safety & hygiene would be paramount
- Office would become a purpose-led meeting point and not necessarily a place for daily work
- The enterprise customer would expect the same quality of work experience whether it was a coworking space or head office
With this clarity, the idea for Gold was born. The crux of the offering is to provide affordable but premium workspaces in Grade A properties, where value doesn’t spell compromised quality. From the initial blueprint to the aesthetics, furnishings and finer details; everything has been crafted painstakingly to deliver a work experience like no other.
Our gamble paid off and as the unlock began, enterprises on the lookout for flex spaces found the perfect fit with Gold – one that did not veer far from their expected standards while at the same time, reduced costs and gave them much needed flexibility.
We launched our first Gold centre in Hyderabad’s financial district with Bengaluru, Chennai and Kolkata quickly following suit.
The proof of the pudding is in the eating, so do check out Gold spaces in your city and book a centre visit.
