A new ‘brand’ of influencers

Inspiring Stories

27 March 2019

A new ‘brand’ of influencers

  • Posted by Awfis Editorial

Are people brands?

The jury is still out on that, but we believe that famous people could be (and are) presented as brands. If they stand for a promise, or perhaps as a personification of a product, a service, an organisation or a belief, individuals can move from being people to brands.

People have personalities, they possess character and they stand for something. The trick is to find that one authentic trait that can transform a person into a brand. Marketing 101 – branding is the process of managing an identity and perception. And the role of the brand manager is to showcase the positive and sometimes not-so-positive traits to help the brand get an advantage in the marketplace.

There are a host of people who have branded themselves well. We’ve chosen the 7 most influential people who have built powerful reputations in the industry, and today are brands by themselves.

Michelle Obama

Let’s open the list with Michelle Obama, a name most popular with people from across the world. Even though she came into the spotlight as the wife of Barack Obama, the 44th President of the United States, she is a well-known personality in her own right. She might have left the White House two years back, but she continues to be a person of influence even today. Her memoir, Becoming, sold 3 million copies by early December and it topped the bestseller list within 15 days of its release. In a poll conducted by Gallop last year, she was selected as the most admired woman in the United States.

If you’ve still not read the book, you can get a snippet here.

Bill Gates

Just the fact the he is the founder of Microsoft gives Bill Gates a permanent spot on the list of influential people. However, the reason we picked him here today is because of his philanthropic side. He and his wife, Melinda Gates have started the Bill & Melinda Foundation that is believed to be the world’s largest private foundation and it holds US$50.7M in assets. That is a lot of funds to help reach the goals of the foundation, which are to reduce poverty and improve healthcare across the world. In the US, the foundation aims to expand educational opportunities and grant greater access to information technology.

Rihanna

Influence isn’t all serious business. And definitely not when you have pop icons like Rihanna on the scene. This Barbados-born artist has 356k followers on Instagram alone and over 59 million on Facebook, and is easily the world’s most influential pop idol. Her success, however, is not limited to her musical prowess. She has also extended her popularity into business and has launched highly successful cosmetics and lingerie brands. Fenty Beauty, that caters to women of colour, has 40 unheard-of shades. The brand promotes diversity not just in offering, but also in its advertising that reminds every woman of colour that she comes from royalty.

Rami Malek

Who doesn’t know Rami Malek today! The actor started out with television where he won an Emmy for his lead role in the psychological drama, Mr. Robot. His international acclaim, however, came with his portrayal of Freddie Mercury, the frontman of the hit 1970s band, Queen. Rami Malek has quite a fan following, with numbers racking up to 600k+ followers on Twitter, nearly 480k on Facebook and a whopping 1m on Instagram. Talk about being influential.

Jeff Bezos

Jeff Bezos has already disrupted the retail industry when he founded the e-commerce company Amazon. But that is old news. Today, he is also making waves in the media world. He purchased the well-respected Washington Post in 2013. The newspaper was on a decline and the world watched with bated breath to see what would happen next. In less than 3 years, the newspaper bounced back and its readership exploded. The reason was simple – its content was more suitable for the digital world and covered the technology sector extensively.

Oprah Winfrey

Oprah Winfrey has always held considerable influence. A successful businesswoman and talk show host, she manages to get more done than we can ever imagine. An actress, a film producer, a philanthropist, and an activist, rumours abound of her intent to run for the presidential election in 2020. If the number of her followers (16m on Instagram alone) is anything to go by, we’d say she has a mighty good chance of being successful there too.

Elon Musk

This list cannot be complete without including the dashing, enterprising CEO of Tesla, Elon Musk. He is admired not just for his billions, but it is his incredible vision and engineering that has got him his, hold your breath, 17.1m Twitter followers! And he also owns SpaceX, a rocket and spacecraft company. Come on, that’s a hands-down winner in our books. Then there is Tesla, his electric car and energy company. And did you know that he has shared the patents for his electric cars with the whole world because he believes these solutions must be available to all to save the planet. Wow!

Conclusion

If we had the space, the list would actually be much longer. We could have spoken about Michael B Jordan, the actor who played Erik Killmonger in ‘Black Panther’, or Lady Gaga, who has more than 77 million followers on Twitter and Greta Gerwig, an actress/director who is making waves in a male-dominated industry.

The list of people who are brands is pretty long. But why don’t you tell us your favourite. And why.

Creating community in coworking: The importance of networking and collaboration

Inspiring Stories

31 May 2024

Creating community in coworking: The importance of networking and collaboration

  • Posted by Awfis Editorial

Consider this scenario: you pull yourself away from the dull light of your laptop at home, needing human interaction. Instead of deadly silence or fluorescent-lit boredom, you walk into a hive of pulsating activity. Freelancers with computers gather around a whiteboard, and a graphic designer laughs with a content writer.


This, my friend, is the magic of a successful coworking space. It’s more than simply a shared workspace; it’s a hub for connection, collaboration, and the kind of energy that drives both personal and professional development. Here’s the secret ingredient: the coworking environment.

This vibrant network of people from various backgrounds becomes the throbbing core of any outstanding coworking space. It’s where accidental discussions create game-changing ideas, and solopreneurs join a supportive network that serves as a launchpad for aspirations and an infinite source of inspiration. Unlike traditional office cubicles, coworking spaces bring together a diverse range of skills and viewpoints, producing a community co-working environment in which people actively collaborate rather than simply coexist.

Understanding Community in Coworking Spaces:

Imagine a place where the barista recalls your coffee order and a friendly face gives assistance with a technological issue. That is the charm of a vibrant community office space. It’s a location where relationships extend beyond professional courtesy. It’s about being part of a supportive network that serves as a springboard for new ideas and a source of inspiration.


Coworking facilities, by definition, foster a sense of community. Unlike typical offices, where interactions are frequently limited to colleagues, coworking facilities bring together a diverse range of individuals. Freelancers, entrepreneurs, and remote workers all interact, creating a unique ecosystem of skills and perspectives. This group collaborates, not simply coexists.


The Power of Networking in Coworking Spaces

 The importance of networking cannot be emphasised. Coworking spaces offer unprecedented opportunity for making relationships. Networking opportunities abound, whether it’s a casual talk in the common area, participation in organised events, or joining industry-specific interest groups.

These relationships can lead to productive collaborations, strategic partnerships, and even useful mentorship possibilities. Consider a graphic designer interacting with a content writer for a collaborative project, or a seasoned entrepreneur advising a new startup founder. The opportunities for growth within a successful coworking community are limitless.


Fostering Collaboration Among Coworkers


A strong coworking community is not formed overnight. Creating a collaborative environment demands a purposeful effort. Here are some approaches to make this happen. 

Organise Regular Events: Host workshops, networking mixers, or social gatherings to get people together and break the ice. These gatherings allow participants to demonstrate their skills, learn from others, and develop rapport.


Embrace open design: Instead of isolated cubicles, aim for open floor patterns with collaborative workspaces. This creates a more collaborative environment, enabling spontaneous brainstorming and knowledge exchange.


Facilitate Mentorship Programmes: Connect experienced experts with those seeking advice. This not only encourages knowledge transmission, but also generates a sense of community and belonging.


Utilise Online Platforms: Set up an online forum or social media group where members can communicate, share resources, and stay informed about upcoming activities.


Building Strong Relationships in Coworking Communities


Building solid ties within your communal work space is critical to maximising its potential. 


Here are a few tips:


Be approachable: Strike up a conversation with other users, identify yourself, and express genuine interest in their work.


Offer Assistance: Do you have knowledge in a specific field? Offer to help a fellow member who is suffering with a related task. Remember that rising tides raise all boats!


Participate actively: Participate in events, conversations, and workshops. The more engaged you are, the stronger your connections will be.


Be a good listener: People appreciate those who genuinely listen. Pay attention to others’ problems and provide assistance whenever available.

Overcoming Challenges in Community Building


Building a successful coworking community is not without its hurdles. Here are a few hurdles and ways to get through them:


Interest Diversity: Catering to everyone’s interests might be tough when you have such a diverse group. Conduct surveys and collect member input to customise events and projects to their specific requirements.


Shyness or introversion: Not everyone thrives in social situations. Provide a mix of social and solitary work locations, and encourage networking opportunities that cater to various personalities.


Maintaining Momentum: Keeping the community engaged demands a consistent effort. To keep things interesting, plan regular events, launch new projects, and aggressively solicit member feedback.

Conclusion

In today’s increasingly computerised world, human connection is still vital. Coworking spaces provide a unique opportunity to create a thriving community co-working environment that encourages networking and collaboration. Coworking spaces may become hotbeds of invention, professional development, and long-lasting friendships by cultivating a welcoming and collaborative environment. So, instead of isolating yourself through remote work, embrace the power of community. Your neighbourhood coworking space is full of opportunities for collaboration.

From cutting-edge technology to sleek design, the ultimate guide to using Awfis workspace solutions

Inspiring Stories

31 May 2024

From cutting-edge technology to sleek design, the ultimate guide to using Awfis workspace solutions

  • Posted by Awfis Editorial

Gone are the days of monotonous cubicles and fluorescent-lit offices. Today’s workforce thrives in an environment that fosters creativity, collaboration, and, yes, even a touch of fun. This is where the concept of flexible workspaces takes center stage.

Ditch the Dull, Embrace the Dynamic: The Ultimate Guide to Awfis Workspace Solutions

The Rise of Flexible Workspaces


Forget the dull walls and flashing fluorescents from yesterday’s office. The rise of remote work and a mobile workforce has thrown a wrench into the typical office space narrative. Long-term leases are becoming outdated, and businesses are crying out for flexible solutions that can keep up with our ever-changing needs. Enter Awfis, a dynamic alternative to traditional workplace design. Awfis is more than just a place to park your laptop; it’s a whole workspace revolution, delivering a breath of fresh air (and killer Wi-Fi) to today’s on-the-go professionals.


Awfis: Redefining Workspace Solutions


Awfis recognises that a one-size-fits-all approach does not work in today’s dynamic business environment. We provide a wide selection of workspace designs, including private cabins and collaborative coworking locations. Whether you’re a new business or an established one, Awfis has the ideal office space design to meet your team’s demands.

Embracing Technology for Productivity


But Awfis does more than just provide physical space. We use cutting-edge technology to improve your workplace experience. Our high-speed Wi-Fi assures seamless connectivity, and our user-friendly software allows you to reserve meeting rooms, manage access cards, and change the temperature of your office – all from your phone. The seamless integration of technology allows teams to work smarter, not harder.

Designing Spaces for Success


Awfis does more than just provide desks and chairs; we thoughtfully construct modern office environments that inspire and energise. Gone are the days of sterile, uninteresting walls. Awfis uses brilliant colour palettes, comfy functional furniture, and natural light to create an office design that promotes well-being and focus.

Beyond aesthetics, Awfis prioritises thoughtful modern office space design that promotes cooperation. Consider open meeting rooms with writable surfaces and comfy breakout places to promote brainstorming sessions and team bonding.

Personalizing Your Workspace Experience

One of the most significant advantages of Awfis is the opportunity to customise your workspace design.  Awfis provides a number of choices, including dedicated desks in private cabins and flexible hot-desking arrangements in exciting coworking spaces. This allows you to design a work environment that is tailored to your team’s needs and work style.

Looking beyond the individual, Awfis caters to a wide range of job preferences. Need a quiet place to work on a hard report? We’ve soundproofed the private areas. Do you want some social connection during your lunch break? Our communal areas are intended to promote networking and collaboration.

Anticipating Tomorrow’s Workspace Trends


Awfis is at the cutting edge of the flexible workplace revolution, always innovating to stay ahead of the competition. We recognise that the future of employment is all about adaptation.  Our workplaces are flexible and expandable, allowing organisations to simply adjust their space needs as their teams expand or contract.

Awfis is also closely monitoring emerging office design trends.  Biophilic design ideas, for instance, are gaining popularity.  Awfis combines natural features such as plants and natural light into our workspaces, which has been found to boost employee well-being and productivity.

The Awfis Advantage

Finally, Awfis provides a compelling value proposition for organisations of all sizes.  Here’s a brief overview of the Awfis advantage:


Flexibility: Awfis offers a choice of office designs to meet your individual demands.

Technology-driven: we use cutting-edge technology to streamline your workday.

Modern Office Design: The workstations are intended to inspire and energise your team.

Personalisation: You can customise your workspace experience to fit your working style.

Awfis remains ahead of the curve by providing customisable venues and addressing growing trends.

So, abandon the mundane office room design and embrace the vibrant! Explore the world of Awfis workspace design and help your team achieve new levels of productivity and creativity. Visit our website today to schedule a tour and learn how Awfis may improve your workplace experience.

5 things that every startup can learn from Shahrukh Khan’s journey

Inspiring Stories

25 August 2021

5 things that every startup can learn from Shahrukh Khan’s journey

  • Posted by awfis

Bollywood and Shahrukh Khan have long been synonymous. From stage plays in his early career to 80 iconic Indian films and global stardom for over more than a decade – the Indian actor, producer and television personality has made waves in every sphere of entertainment. But, every now and then, one will often find him reminiscing his modest roots.

If you’re launching your start –up, then you’re also most likely to find yourself in times of struggle and despair. But guess what? Even the King of Bollywood has been there and done that. Here are some of the most inspiring life lessons coming straight from the Superstar, that will help you “hang in there!”

Lesson 1: Sail away from your comfort zone

“Being brave means being shit scared all the way. But, don’t let your fears become boxes that enclose you. Open them up, feel them and turn them into the greatest courage you are capable of. I promise you, nothing will go wrong. But if you live by your fears, everything that can possibly go wrong will go wrong and you won’t even have done the Funky Chicken.”

Lesson 2: Embrace the madness in you

There’s no such thing as “normal”. That’s just another word for lifeless. Madness is an absolute prerequisite to a happy and successful life. Don’t ever treat your little insanities as if they are aberrations that ought to be hidden. Acknowledge them and use them to define your own way of living the only life you have. All the most beautiful people in the world, the most creative, the ones who led revolutions, who discovered and invented things, did so because they embraced their own idiosyncrasies.”

Lesson 3: Don’t panic ever – just be positive

“When life hits you with all the force of its resplendent rage, the Rolls isn’t going to give you comfort. A friend’s grace will, and if you can’t find resolution as easily as you would like to, don’t panic. Everything evolves as you go along. Even disasters eventually resolve themselves. Give life the space to move at its own pace, pushing it ahead only by way of being kind to yourself when you are hurting or in despair.”

Life lesson 4: Ignore the naysayers

“All the names you give yourself, or those that others call you, are just labels. You are not defined by them, no matter how flattering or uncomplimentary they are. What defines you is your heart. And I say this out of experience because if I was to go by what all I am called on Social Media I would be an old desperate manipulative that has been star who swings both ways while making crap movies, and these are just the good mentions.”

Lesson 5: Stop whining and start moving

“Whatever it is that is pulling you back, it’s not going away unless you stand up and start forging your own path with all your might in the opposite direction. Don’t attach yourself to either sadness or happiness, they’re both going to change with the same certitude. Take them with the ephemeral spirit of their impermanence and manage them with a healthy dose of good humour.”

Here’s what you need first – a office spaceco-working space in Qutab, New Delhi or business centre in Koramangala, Bengaluru , where you can kickstart your startup.

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