04 March 2017
Interview with Vikas Sharma - Co founder, Desired Wings
- Posted by Awfis Editorial
30 September 2019
Innovation is the key to progress, especially in today’s hyper-connected world where original ideas are revolutionizing the way we live and interact. But where do good ideas stem from? Is there a secret to unleashing great ideas? These 5 stimulating TED Talks try to decode the key to innovation.
“Chance favours the connected mind” – Steven Johnson.
People often credit their ideas to individual “Eureka” moments. But do ideas just come out of nowhere? Or is there a hidden pattern behind it? Steven Johnson, an acclaimed author, takes us through a fascinating tour through the corridors of history and science to come to a somewhat conclusive evidence of the origins of a great idea.
From how Britain’s first coffee house gave way to The Enlightenment to how the Sputnik led America to invent the Global Positioning System, Steven unravels how places bustling with people are often idea incubators. Bouncing one intriguing anecdote after another, Steven Johnson keeps you hooked with witty and profound one-liners. But that isn’t all this TED Talk is about; underneath all those anecdotes, we’re sure you’d find enough inspiration to stimulate your grey matter.
“Take the initiative to doubt the default” – Adam Grant.
What do original thinkers do different from the rest of us? Organizational psychologist, Adam Grant, analyzes the minds of original thinkers (or originals, as he likes to call them) in this witty TED Talk. He defines originals as people who not only have new ideas but take action to champion them. He classifies their habits into three categories:
He takes us through various experiments he conducted to understand the creative mind, while also relying on historical figures to prove his point. He uses the fact that Da Vinci worked on the Mona Lisa on and off for 16 years to explain how creativity doesn’t happen in an inspired moment but involves a lot of hard work and self-improvement. The TED Talk is filled with cheeky humour and myriad inspiring stories that will motivate you to buckle up and work on that great idea you had rejected long back for whatsoever reasons.
“To truly widen our network, we’ve got to fight our sense of choice” – Tanya Menon.
We all reside in narrow social circles and gel with people we feel comfortable with. But Tanya Menon, a management guru, opines that this is what limits our chances of exploring something great, something that may transform our perspectives. It makes sense when you look at it like this: how many of you have got a job through a close friend or relative? Not many, right? “Your weak ties, people you met just today, are your ticket to a whole new social world,” Tanya explains.
The TED Talk is refreshingly interactive and very insightful. Tanya goes on to give tips and tricks of how to maintain an active network of weak ties that opens up a whole new world of opportunities. Watch this TED Talk to unlock the power of fostering meaningful relationships with relative strangers.
“When external resources are scarce, you have to go within yourself to tap the most abundant resource, human ingenuity” – Navi Radjou.
Jugaad or frugal innovation is what Navi Radjou, a leadership and innovation advisor, talks about in this incisive TED Talk. He defines frugal innovation as the ability to create more economic and social value using fewer resources. He then goes on to give tonnes of examples of frugal innovation from all over the world – from telemedicine centres in China to M-Pesa and M-KOPA solutions in Kenya.
But that isn’t what his talk is all about. Navi Radjou gives three principles that he gleaned from his study of frugal innovation across the globe:
The TED Talk has a wealth of knowledge to offer in terms of challenging traditional approaches to innovation; after all innovation has always been about defying traditions. Watch it not just for the insights it offers but for the beautiful way Navi Radjou blends resource constraint challenges with innovative problem-solving techniques.
“Know that by doing nothing you are actually being your most productive and creative self” – Manoush Zomorodi.
Do you sometimes have your most creative ideas while folding laundry, washing dishes, or doing nothing in particular? It’s because when your body goes on autopilot, your brain gets busy forming new neural connections that connect ideas and solve problems, explains Manoush Zomorodi, a renowned journalist and author. She quotes several researchers, psychologists, industry leaders, and her own independent experiments to show how boredom can act as a catalyst to creativity.
The real strength of this TED Talk lies in the fact that it is filled with extremely relatable and light moments that give way to something epiphanic. So, the next time you use your phone to distract yourself, think again – you may be limiting your most valuable quality for the sake of killing time!
We all feel that innovating is a tough and demanding job and yet, ironically, it is everywhere. Well, either we’re witnessing a mirage or innovation isn’t as tough as it seems. These TED Talks certainly tend to emphasize on the latter. Who knew all you needed to come across that brilliant idea was boredom, chaos, and moderate levels of procrastination in the face of excruciating challenges?
19 June 2019
For working professionals, business leaders, and entrepreneurs, continuous learning is critical; learning new skills and strategies is an integral part of growth. However, it is not always possible to stay abreast of the latest trends and resources, more so, when maintaining work-life balance is equally crucial to success.
Of course, there’s an alternative – and an entertaining one at that: podcasts. Packed with insightful discussions, expert interviews, and creative content that can be consumed on-the-go, podcasts have been growing in popularity among business leaders and entrepreneurs. And why not, when you get to learn from the best in the business, as they share valuable tips, experiences, and advice that can be readily applied to your own journey as an entrepreneur.
In this post, we’ll discuss four innovation podcasts that are a must-listen. From candid interactions with the greatest thought leaders of this age to amazing tips and tricks that can boost your business, these podcasts are all you need to inspire growth in your entrepreneurial endeavors.
A comprehensive podcast that doesn’t restrict itself to a certain ‘genre’ of topics to be covered, Innovation Hub is one of the most immersive and, we dare say, profound podcasts on the internet today. It explores new avenues in education, science, medicine, transportation, and more.
Why Innovation Hub?–Fromthought-provoking debates on politics and climate change to deep, insightful discussions about the latest breakthroughs in technology and business, Innovation Hub comprises an exhaustive collection of podcasts, featuring some of the most creative thinkers of this age.
The Brains Behind – Innovation Hub is an initiative by NPR, a non-profit organization with a mission to spread awareness among people about crucial issues. NPR reaches over 28.5 million listeners in a week and over 105 million monthly audience across platforms, including radio, social media, and apps.
The Action Catalyst is a platform for inspiration and valuable insights for young entrepreneurs and experienced leaders alike, covering a broad range of relevant topics about the business environment in today’s age.
Why The Action Catalyst – Withover 250 episodes across a variety of subjects, including key insights on leadership, integrity, creativity, and more, The Action Catalyst helps you identify and overcome common traps that can push you down the lane of mediocrity. What’s more, it features interviews of some of the best thought leaders every week, sharing meaningful advice on achieving life and business goals.
The Brains Behind The Action Catalyst –Thepodcast is founded and hosted by Dan Moore, President, Southwestern Advantage, America’s oldest direct sales company. With an extensive experience of over 45 years in sales, management, and leadership, Dan has a treasure trove of knowledge to share on time management, goal setting, leadership, and more.
A podcast fueled by passion and enthusiasm to help new-age entrepreneurs make it big in their careers, Creative Warriors is the place to go to if you’re a creative person wanting to make the most out of your job.
Why Creative Warriors – Creative Warriors celebrates out-of-box thought and innovation. Its large ensemble of podcasts discusses several topics, including management, leadership, business ecosystem, and more. Plus, it features interviews of top business experts, authors, and entrepreneurs about how to build meaningful relationships with clients and customers, which forms the foundation of a successful business.
The Brains Behind Creative Warriors – Creative Warriors is founded and hostedby Jefferey Shaw, a business coach, author, and photographer.Having gone through the ups and downs of entrepreneurship himself, Jefferey made it his mission to help other talented entrepreneurs passionate about taking their business to the next level.
A highly engaging and insightful podcast, Sweetlife Podcast was established with a singular aim to help entrepreneurs build businesses that make an impact, without regrets.
Why Sweetlife Podcast – From social media marketing and impactful media coverage to crucial topics like branding and profitability, Sweetlife Podcast features some of the most relevant topics for entrepreneurs looking to expand their business’s reach.
The Brains Behind Swetlife Podcast – The podcast is founded and hosted by lifestyle and business coach, April Beach. Having coached over 4,000 entrepreneurs, developed world-class corporate programs, and createdthe Lifestyle Entrepreneur SystemTM,April has a wealth of knowledge to share about entrepreneurship, business modeling, business strategy, and much more.
These podcasts are all you need to stay motivated and committed towards achieving your life and business goals. Every episode is replete with insights and wisdom that will help bring the best in you. Just plug in your earphones and discover newer ways to enhance your productivity and innovative thought.
17 May 2019
The world of ecommerce is an exciting place to be in. It is seeing rapid growth with many shopaholics preferring to shop online over visiting a mall. The woes of traffic, challenges of parking and spending hours trying to find the perfect attire or accessories create a nightmarish scenario. Compare that to sitting comfortably in an air-conditioned environment, scanning thousands of options that can be bought with the click of a button. Then there is free home delivery, no-questions asked returns and exchanges. Stepping out to shop is so passé.
For businesses too, ecommerce is a great low-cost alternative to offer more variety to customers. They can also do away with expensive overheads and pass on the advantage to customers. Is it any surprise then that the ecommerce industry has been experiencing steady growth over the past few years?
Studies predict that global retail ecommerce revenue will amount to $4.88 trillion by 2021, with millennials making more than 50% of their purchases online.
This scenario, while exciting, does present a few challenges. Ecommerce businesses need a few tricks of the trade to keep up with this continuous growth and the competition that this brings to the marketplace.
Here are the top 5 emerging ecommerce trends that e-businesses can capitalise on.
Dropshipping or Drop Shipping is an ideal business model for those ecommerce businesses that are just starting off and don’t have much capital. It means acting as the middleman between the manufacturer or supplier of the goods and the customer.
The customer views the products on your portal, you process the purchase, but it gets shipped directly from the manufacturer without you even seeing the actual physical product.
Why is this getting so popular?
Dropshipping is great for businesses that deal in bulky items that eat up warehouse space. Of course, there are also some challenges with dropshipping:
There are numerous avenues for your customer to make a purchase. While brick-and-mortar stores are still an alternative, even within the online channels there are options like Amazon, branded stores online, eBay, Facebook and even Instagram now.
As a merchant, you need to have a presence on multiple channels to cater to the needs of the omni-channel shopper. Besides your own website, create a strong ecommerce presence on social media sites as well as other online stores.
No one says it will be easy; you will need to set up a team to manage all these diverse channels. You can also use the services of ecommerce platforms like BigCommerce that help streamline online sales across multiple channels.
Smarter Payment Processing
Did you know that nearly 79% of customers abandon their online shopping cart at the payment gateway if the checkout process isn’t effortless and smooth? Even after researching and considering several products thoroughly, customers are willing to leave it all if the final step isn’t quick and easy.
To stay ahead, you need to relook your payment gateway this year. If your business is global do you offer a local payment option? Can you accept payments in other currencies? Or are you expecting international customers to click again for the ‘other country’ selection?
Look at ways to consolidate all your payment options in a single gateway. Yes, compliance might make it difficult to manage all currencies on one platform. This is where you can consider a third party service provider like Payoneer.
We bring up omni-channel selling again to highlight another important facet. It’s not enough to just be available on multiple channels; you need to also offer an inclusive brand experience by recognising the customer as the same person irrespective of which channel she is on. Else you might end up offering an irrelevant experience which can be quite irritating and intrusive.
A great personalised experience can make the difference between a one-time customer and a repeated shopper. Apply AI-driven targeting to identify customers and match the right experience across multiple channels.
Packaging still matters. Studies have shown that customers perceive packaging as part of the product, and 68% of the shoppers in the study believed that a brand becomes more upscale simply by its packaging. And the more unique the packaging, the greater the customer’s engagement with your product.
Take the time and effort to design customized packaging for your product. This should help set you apart in the marketplace and make your brand more recognisable.
The ecommerce industry is on a roll, growing, changing dynamically with each passing day. And the advent of AI is taking it to unheard of realms, creating new experiences for consumers. By combining omni-channel marketing and consolidating payment options, ecommerce businesses can manage operations more effectively.