Imagine yourself buying grocery at a departmental store. Everything seems to be going smoothly until you realise you have to stand in the long check-out line for more than twenty minutes in order to complete your transaction. Amazon realised this pain point amongst its consumers and has innovated a creative solution for it – Amazon Go, a revolutionary way of shopping for groceries.
Amazon has been known as one of the most innovative companies in the world. Whether it is reading on the move with Kindle instead of having to carry a physically heavy book or providing cloud and web services to small businesses while starting up, Amazon is in the forefront of new age business innovations introducing change in the way of doing things.
How does Amazon Go work?
Amazon Go is a physical departmental store and their effort is to enter the offline retail market for food and grocery items. All you need to do is scan the QR code provided on the Amazon app while entering the store and shop what you need. You do not have to stand in any check-out lines after you are done shopping. You can choose your products, pick them and just leave the store. The bill will be sent automatically on your Amazon Account which can be paid online. You are required to have an Amazon Account in order to enter the store where you will receive the QR code. To sum it all up, once scanned at the entrance, Amazon recognizes when you add an item to your cart or when you keep it back on the shelves. Once you leave the premises, it prepares your bill and charges your Amazon account. This is an easy, efficient and intelligent way for grocery shopping.
What do the Amazon Go stores have to offer?
Other than no check-out lines and easy transactions, Amazon Go stores at this point mainly consist of grocery items and ready-to-make food.
Where is the store?
The Amazon Go store is in Seattle. With an area of 1800 feet, currently only the beta version is functional and is only open to Amazon employees. It will be open to the general public at the beginning of 2017.
What can be learnt from Amazon after the big Amazon Go reveal?
Amazon proves time and again that they are here to innovate massively and use technology to add to the world’s progress in retail and commerce. After Kindle, Amazon Go is a smart use of Artificial Intelligence and technology.
Amazon has hit the target on understanding a definite need and pain point for the audience and delivering on it – be it online shopping or real time grocery purchase.
For new business owners, this is something to learn from. Understanding your target audience is one of the most important factor of running a business. As Amazon has repeatedly pointed out, it is also one of the best ways to create new products and earn profits from them.
Another learning is Amazon’s extensive marketing plans that enable it to enter new markets. After focusing on a market and becoming the market leader, Amazon always tries to innovate and enter a new market.
You can have the power to revolutionise your market, or even a new market you want to enter, by catering to the needs of your audience. Learning from Amazon when it comes to such concepts can propel your business into higher levels of innovation and profits.
Do you have a unique idea like Amazon Go, but lack a space to execute? Look no further! Check out our shared office space in South Extention, New Delhi or shared office space in Hosur Road, Bengaluru.