You spend years working on that dream idea and spending sleepless nights working hard to build your empire. A business that you are proud of and have given in your blood, sweat and tears. You know what all it has taken for you to get there, but how are you going to portray that?
We live in a world which is in a constant state of flux, new products and ideas are created all the time, but people aren’t willing to spend their money on it, especially if they haven’t heard about it. That’s why it is important to meet your customer half way, to use language in such a way that your product talks for itself.
1. Do not use jargon
While talking about your company, do not use any jargon. Ever. Do not assume that everybody is comfortable and familiar with business terms. Make sure your customers feel home with your product. If you use a particular kind of language, you are making it clear that you are catering only to a group of people who speak that language.
2. Prioritize the needs
Next step, always think what comes first- does your product matter more or your customers’ needs? If you explain a problem that your product solves, your clients will automatically relate to it. Even if your business does pitch itself clearly, its language could become outdated. Explain it in one statement if your product is helping in saving money, making their life easier or giving them new opportunities.
3. Personalize your product
Do not forget to personalize it. Your customer has to relate to your product. Has the problem you are solving affected them? The more interactive you can make your pitch, the higher the chances that your customers will be receptive to it.
4. Build it up, don’t sell it
Don’t try to sell your product at every bell and whistle. It’s vital to create interest and curiosity to make your customer want to find out more. The best way to find out if you’re successful in conveying your idea is by just asking a handful of people what they think your company does. You’ll be surprised at how many different perspectives you’ll get before you can finally chalk out the final plan.
In the end, remember to keep it short. Develop a story that connects with the customer and strikes a chord with them. It is not that difficult. These clear-cut rules will allow you to create an immediate, high-impact connection and help you portray your years of hard work and dedication.