When it comes to communication in the workplace, it might seem to be an easier idea to just pick up the
phone and talk to the concerned person. Isn’t that what most of us do? And this works just fine as long
as it’s a one-on-one call and there is simple exchange of information. But what about conference calls
between more people, where ideas are to be discussed or concepts tossed around?
Many businesses have already taken to video conferencing as the next best thing. It’s been around for a
while now, yet a few businesses are still to make the transition to this medium from the more traditional
audio conference calls.
Video conferencing brings an array of advantages to the corporate table, some of which cannot be
rivalled by audio calls. Video can help improve the value of communication in the workplace and make
the exchange of ideas more seamless than ever before.
How do you decide whether video conferencing is good for your business needs? We’ve jotted down a
few points of comparison which will allow you to take a more informed call.
Often audio calls are considered to be an easier or simpler option than video conferencing; just dial the
number and talk. However, there are several video conferencing tools and systems that make it just as
easy to set up a video call.
Along with simplicity comes convenience. We agree that it’s much more convenient to dial into a
meeting from your desk, or even when in transit. A video conference might seem to be a slightly trickier
option but there are a range of cloud-based tools which allow you to create and participate in video
meetings with just one-click, wherever you may be.
#3 Distraction levels
A video call by its very nature requires participants to pay more attention. You’re on video and your
involvement can be seen by all. In an audio call it is easier to get distracted. Since no one can see you,
it’s tempting to doodle while chatting or check emails while it’s someone else’s turn to speak on the call.
#4 Quality of communication
Distraction is a two-way street. If you’re not paying attention, you’re not participating enough and
neither are you able to process information efficiently. It is known that we humans are more engaged
when visuals are involved. And finally, there is the question of non-verbal communication which finds no
mention in just an audio call.
#5 Data sharing
Many video conferencing tools make it easy to share visual information. Documents, files, links and even
participant screens can be shared and controlled in real time. Video conferencing makes a lot of sense
for meetings where a deal of data needs to be shared among all participants.
The actual quality and performance of the call eventually depends upon the kind of system, software
and tools that you’re using. When both systems are of equal network quality, a video call meeting will
make you look more professional to colleagues and clients.
Although audio calls are still appreciated, they are slowly and gradually losing ground in the business
realm as more and more people become familiar with video conferencing and its advantages.