All posts by Awfis Editorial

5 Innovative Businesses that you can learn from

In a world full of competition, many brands have been using innovative solutions to differentiate themselves from the crowd. Only with constant innovativeness can any company hope to profit.

However, innovation is an image that can only be achieved with constant hard work. You need to ensure speed in release of new products, efficiency in research and development processes, increase in use of technology and constant exploration of new markets.

A few companies have been setting a benchmark for their inventiveness whether it is their marketing strategies or their products. Here are four innovative companies who have managed to rise above the clutter:

  1. Amazon

Amazon has been innovating since its establishment. It has grown from an online book store to an online mega store with a plethora of products under its wing. It has achieved success by its innovative marketing strategies, services and products that are offered. Amazon has always kept the consumer in mind and developed new products through quick and efficient research and development methods to fulfill their needs.

  • Revolutionizing the e-book market:Through the development of Kindle, Amazon has solved the needs of their target market. With Kindle, consumers can save space and carry hundreds of books in a compact device, saving them the weightage and luggage space of paper back and hard cover editions of their favourite reads.
  • Ease of ordering:Amazon has patented its 1-click checkout. Your order is on the way after one click as opposed to other e-commerce sites where many formalities need to be completed to reach the checkout page. This saves time and energy of the consumer.
  • Amazon Fresh:Amazon Fresh is a home delivery app for groceries. This supports its retail service on its website and appeals to new customers.
  1. Blippar

Blippar is an augmented reality mobile app that aims to change the search engine sphere completely. It is an image recognition platform which analyses an everyday product and provides search results for the same. It is being explored by brands as an innovative and strategic advertising platform. Not only is it an advancement in innovation, but also interactive, easy to use and consumer friendly. Understanding the need for affordable options, Blippar will soon launch a new app called Blip-Builder for smaller businesses. You can self-build virtual reality posts on Blippar and use it to interact.

  1. Netflix

When the film and television industry was suffering from piracy and online streaming activities, Netflix took advantage of the situation. It cleverly set a paid online streaming website therefore providing a safe and high quality surfing experience to consumers. A technological messiah for movie buffs, Netflix has created impact in most parts of the world.

CEO Reed Hastings has an interesting view on growing any business: Think Big, Act Small. Reed Hastings has one big goal for the company. However, his approach is to divide the tasks into smaller steps and phases to achieve the set target.

  1. Tesla

Elon Musk’s efforts to make the world environment friendly through electric cars has been one of the most innovative one. Tesla uses automated machines or robots for every process in the creation of a car. They have been specifically trained only to make that particular car. Model X is one of the most difficult cars to build. Tesla has successfully used technology to mechanize processes and make them simpler while providing a solution to a vital issue being faced by the world: pollution through vehicles. It has been listed as number one in the top fifty most innovative companies in Forbes two years in a row (2015 and 2016).

  1. Starbucks

The main focus for Starbucks is its belief in the value of people. It highly values its consumers as well as its employees. Customer ease, customer service and employee benefits are at the helm of its differentiation points. It has also used technology effectively through its Starbucks Rewards Payment app which allows customers to do cashless payments through their mobile and earn loyalty points. They are also known for coming up with new and novel flavors, especially during festivals such as Christmas.

There is something to learn from each of these companies. Innovation can also be achieved through simple steps. Smart marketing moves like efficient and patented product processes and quick product development are some of the best techniques to differentiate yourself from the competition and be noticed. Convince consumers that you are adding more value and provide excellent service to pave your way to profits and success!

Let your innovation soar in the co-working environment. Choose your shared office space in Qutab, New Delhi or co-working space in Lower Parel, Mumbai.

The Journey of Priyanka Chopra: An Unconventional Entrepreneur

Priyanka Chopra, known for her talented performances and powerful personality, has recently received the title of a LinkedIn Influencer. Her journey to success is inspirational and her influence is commendable.

The Journey from Bareilly to Hollywood

Born in a family of doctors, Priyanka Chopra aimed to follow an equally challenging career of criminal psychology. Her childhood was spent moving around different cities since her father worked in the army. She even spent a few years in the US during her schooling years. It was during her 12th board exams that her mother entered her into the Miss India contest. A path of success awaited her once she had won it. Being crowned Miss World consecutively opened the doors to her career in Bollywood. She has recently made her mark in the international music industry and Hollywood. She now has a huge international following and a wide fan base.

But her journey has not been an easy one. It is her persistence to walk on a path less traveled, which has framed her image in society. She is known for her strength, determination and hard work in everything that she does.

Entrepreneurial Success

Priyanka Chopra has not only created a mark on the world through her talent, but also through her entrepreneurial spirit and attitude. Along with numerous projects underway, she also manages to run her own production house. Being a huge fan of good content and stories, she has started her own production house called Purple Pebble Pictures which focuses on regional movies. The movies are mainly made in Bhojpuri, Punjabi and Marathi.

An Inspiration

Imbibing a few characteristics that Priyanka Chopra reflects can get you a long way. Her intelligence on how she chooses her roles, her involvement in a variety of avenues, her public admittance of her mistakes and learnings from them, her hard work day in and out on all the projects that she has signed up for and her 100% delivery is just the tip of the iceberg. She is also confident and open about her opinions. One of the greatest things to learn from her would definitely be her time management skills!

Her spirit instantly inspires action and good work.

“I think it’s great to be flawed. I am hugely flawed, and I like it that way. That’s the fun of life. You fall, get up, make mistakes, learn from them, be human and be you.”  – Priyanka Chopra

Given her recent achievements and her motivational spirit, there is a lot to learn from Priyanka Chopra. Her international success has spread her influence across the world. Being named a LinkedIn influencer is therefore a big step. Her LinkedIn account is a splendid way to get a glimpse of her personality and get inspired!

Find an entrepreneur in you like Priyanka did by choosing business centre in Hosur Road, Bengaluru or shared office space in Andheri West, Mumbai

How to Keep Your Employees Motivated

A lot of effort goes into finding and recruiting the right employees for the job. Therefore keeping them motivated and retaining them at the end of the contractual period becomes an even more significant feat to achieve.

Your employees will only produce quality work when they are treated well by the company. If the only incentive they receive is paid holidays, it will not keep them motivated to give you their best efforts. Being a start-up, the company might also face a few rough patches. Keeping the employees motivated to work and excited about the vision of the company at this time becomes even more vital.

Here are 7 ways you can make sure that employees remain motivated even through rough times that the company is facing:

  1. Make the Vision and Mission of the company very clear:From the moment an employee enters the system till the time he or she leaves, they should know what the company wants to achieve. If the employee feels strongly towards the vision of the company and is convinced to make a difference in that particular area, they will give in 100% of their efforts.
  2. Hold multiple trainings: Explaining the exact mechanisms of the job eliminates job ambiguity. Telling employees how the company goes about doing a certain tasks decreases chances of simple errors and gives employees a sense of confidence before starting out with official work. Multiple trainings over the year makes sure that:
  • All employee grievances are solved
  • The mission and vision of the company are reiterated
  • Employees understand the impact they are creating
  • Important procedures are revisited
  1. Give immediate feedback: Being proactive in providing feedback gives employees a chance to improve immediately. Additionally, employees are always looking for feedback in order to improve. Positive feedback motivates them to work harder and continue the good work while negative feedback helps them to correct their mistakes and learn from them.
  2. Make each employee feel that he or she is valued: Appreciating employees for their efforts inspires them to achieve higher goals. Make them feel important on their birthdays and write small thank you notes occasionally. Inspire them to continue practises which have worked well for them. Giving them reasons for why the company values them makes employees feel like they are making a difference. Appraisals and promotions added to the mix ensures success.
  3. Add a personal touch:Keeping up with the personal lives of employees is very beneficial. It makes them realize their importance. A one on one meeting with each employee at least once a week to catch up on how the projects are going. Get involved in the creation process and give inputs to employees every step of the way. This makes sure that they are comfortable with you. Make sure that you smile and are kind towards all employees. Appreciate their ideas, use them and push employees to experiment with new ones. If it is a success, it is an achievement for the entire company. If it is not one, it is a point of learning for the entire organization.
  4. Make work fun:Work can become fun when employees are surprised with outings, food competitions and many more things that help with team integration. Happy hours, football competitions, game nights are all great ways to end monotony and establish friendship amongst employees.
  5. Challenge them:Hand over new projects and challenges to keep work exciting. Employees are always looking for opportunities to contribute their ideas and create impact. By providing them with such opportunities on a regular basis will keep them on their toes and avoid monotony and boredom.

You are a constant point of reference for your employees. Along with applying the above methods, work with an ethic you would like your employees to maintain. If you would like them to work hard and be passionate about their work, show them how passionate you are about your work. Communicate your expectations and make sure that the goals you set for yourself and your employees are achievable. Unachievable goals tend to bring spirits down when it does not meet deadlines.

Retaining employees may be a hard challenge. But making them aware of their significance and keeping them excited about the work that they are doing are some of the best methods to keep employees motivated to provide maximum efforts.

An inspiring work environment will always help in keeping your employees motivated. Find your inspiration by choosing a shared office space in Koramangla, Bengaluru or business centre in Qutab, New Delhi.

How to Hire Great Employees

A company is defined by its workforce. If you have a dedicated, committed and hard-working employee base who cares about the mission of the company, you are bound to receive a higher quality of work.

A lot of investment goes into hiring an employee. It is recommended that you are extremely sure of who you are hiring and trusting with the work that your company does.

Creating a process of elimination is beneficial in understanding all the strengths, weaknesses and skills of an applicant. The following may help you with hiring the best employees for your company:

  1. Write an impressive job description:

Writing a job description is the only point of attraction for a potential employee. By reading the job description will a potential employee understand whether they want to work for the company. Selling the position is vital to source employees effectively. The job description should not only contain the responsibilities to avoid ambiguity but also tell applicants the benefits they will receive by working with the company.

  1. Source the applicants

Sourcing the applicants is more than just posting an ad on classifieds. Following sourcing strategies can be followed:

  1. Use LinkedIn when in need of senior and experienced employees:LinkedIn being a huge professional network is home to numerous qualified applicants looking for employment. Interested employees send in their resumes to a professional posting on the company page.
  2. Employee referrals:Asking employees for referrals is one of the best ways to source applicants. Employees know the company very well and understand the kind of work that needs to be done. Thus they will suggest applicants who they think will fit in best into the company culture and will be able to do the work well.
  3. Get in touch with people you have worked with in the past:Hiring someone you have already had a pleasant experience working with is advantageous in a variety of ways. You will know their working style, their personality as well as their strengths and weaknesses.
  4. Approach local colleges for alumni contacts:Alumni from local colleges can be targeted effectively on the basis of courses done and teacher recommendations.
  5. Paid Internships:A lot of colleges have internship experience as a compulsory part of their course. Therefore internships attract a lot of applicants. Paid internships are a good method to understand the intern’s personality and if he or she is cut out for the company.
  6. Send a task

You can have various steps that lead to a final interview that test the skills and competencies of the client. Sending a task related to the kind of work that will be handled by the employee should tell you how the employee will perform going ahead.

  1. Background check

Follow the task with a strong background check. Calling up contacts provided as part of resumes, cover letters and letters of recommendation is done in order to understand past behaviours. It is a well-known fact that employees will perform the same way they have been in previous years. You could also go through an applicant’s social media pages. Even though eliminating an applicant based on their social media profile is not recommended, going through their pages could give a good insight on their personality. Understanding employee sincerity and seriousness ensures a quality hire. This method is one of the ways to determine the same.

  1. Ask the right questions in the interview

There is a general perception that skills are the primary aspect to review while hiring someone. However more important things such as personality, drive, sincerity and willingness to work hard are ignored. Asking applicants questions that determine how they will react in pressure situations, how they have overcome challenges and learnt from mistakes makes for a good strategy for elimination. Skills can be learnt. But a personality is very difficult to change. Make sure that along with the Human Resource employees, you are interviewing the applicants yourself as well. This communicates the seriousness of the role and you get to choose the applicant who you think fits best.

  1. Market the job

Give applicants the freedom to ask questions at the end of the interview so as to clear all their doubts. Just as in the job description, tell them how this particular position will be of advantage to them.

Hiring the best should definitely be a significant goal especially for a start-up. An employee indicates a huge amount of investment at a stage where finances are everything. The first few employees should definitely be hard workers and willing to delve in areas other than their expertise as well. Start-ups require employees to work on tasks in a variety of areas. Quality employees will not run away from such situations and will ensure that the company runs like a well-oiled machine.

Great employees make great organisations and great organisation need great working spaces. Choose a co-working space in Andheri West, Mumbai or shared office space in South Extention, New Delhi.

Stay Healthy, Work Better!

Does the stress of hard deadlines, impending load of upcoming projects and relentless flow of e-mails dominate your working hours? Do you find yourself stuck at your desk all day long working hard without any breaks? Chances are this lifestyle can take a huge toll on your physical and mental health. However, there are ways in which you can cope with your busy schedule and stay healthy at work.

1. No one can replace a healthy home-cooked meal and fresh fruits

A home-cooked meal is the most customized your meal can get. You and your family know what would benefit your health and appeal your taste buds at the same time. Additionally, if you have a scrumptious meal waiting for you, there would be less chances of you being drawn towards food from the local restaurant or the snacks that your co-worker brought. You can even carry fresh fruits and dry fruits as snacking items rather than having oily and unhealthy food that will only add to your chances of weight gain. If you do decide to have restaurant food, make sure to balance it out with a lot of salad filled with vegetables and sprouts.

Takeaway: A home-cooked meal and fresh fruits makes you feel light and energetic throughout the day reducing your chances of feeling lethargic in the afternoon, thus increasing your productivity.

2. Meditation relaxes your mind

In times of stress and looming deadlines, taking a few moments to breathe deeply go a long way in calming the mind. Just closing your eyes and focusing on your breath makes the impending work take a backseat. Once you have had a few moments to meditate, you will realize that you can focus even better at work and get the same work done in a shorter amount of time. You can even use apps like Headspace to know more about and practice meditation.

Takeaway: Practice meditation for an hour every morning if time permits. If not, even mindful breathing for five minutes at your desk or at lunch will help your mind to focus better.

3. Exercise to rejuvenate your mind, body and soul

It is often difficult to catch even a half hour to go to the gym before or after work. However taking the stairs, walking or cycling to work and walking for ten minutes after lunch are all feasible options you can try at your workplace. You can even host conference calls or calls with clients while you walk up and down your office corridor. This ensures that there is some amount of blood flow in your body even if you are not going to the gym or attending a yoga session. These few moments of exercise can start the pumping of blood to your brain and hence make you feel lighter and more productive. Additionally, it will alleviate setbacks such as back pain and neck strain.

Takeaway: Small bouts of activity at your workplace will help you avoid physical stiffness and increase productivity.

4. Organising your week drastically reduces the work load

Having your whole week planned ahead of you will help you understand what is on priority and needs to be finished first. It will keep you in control of your work and week as well. You can therefore recognise how busy your week looks and take up extra work accordingly. This will also allow you to impress your seniors at work when you are able to meet deadlines and take up additional work when your schedule allows it.

Takeaway: Schedule your week so you know what is on priority.

5. Hydrating yourself continuously reduces lethargy

It is a must to drink at least 2.5-3 litres of water every day. You can set goals for yourself at work in order to achieve this target. Carry a one litre bottle and attempt to finish it before lunch, refill it and finish it by 5 pm and refill it again to sustain through the rest of the day. This practice goes a long way in avoiding lethargy during post-lunch hours. You can even consume fruits rich in water such as oranges, apples and cucumbers.

Takeaway: Drink a lot of water to get rid of toxins and avoid lethargy through dehydration.

6. Sleep well

Sleeping well at night takes away all the stress. It regenerates and relaxes the mind and body. On an average, you need at least 8 hours of sleep. However this is simply an average. Depending on your body, fatigue levels, and many other factors, you might need more or less hours to achieve complete relaxation. Exercising can help you to sleep better while lack of it might make you feel restless at night. Lock out all distractions such as your laptop and your phone, draw the drapes to cut out the light and prepare yourself for a deep and restful sleep every night.

Takeaway: Sleeping well is without a doubt one of the most important steps to staying healthy and achieving your goals at work.

7. Using the Pomodoro helps you concentrate

In the Pomodoro technique, there is an intensive work period for 25 minutes followed by a small break of 5 minutes. This helps you take brief breaks in your work schedule which you can use to refresh yourself. You can take a walk, talk to your co-workers or even practice meditation. This will help increase your concentration and focus as well as reduce procrastination. You can use an online Pomodoro watch to keep a check on how long your work sessions last and how long your breaks last.

Takeaway: Use the Pomodoro technique to increase your attention span and finish more amount of work during the 25 minute intensive work period.

Maintain a healthy lifestyle can be a challenge with an 8 hour job. Make this process easier by following the tips above to stay healthy and work better!

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A healthy lifestyle boosts you to work better. If you are finding a healthy workplace, look for business centre in Hosur Road, Bengaluru or co-working space in Lower Parel, Mumbai.

Bollywood Celebrities - Awfis

Bollywood Celebrities Who Sought Entrepreneurship

bollywood-celebrities-who-sought-entrepreneurship

“Do what you love,” is a principle most entrepreneurs live by. Many Bollywood celebrities follow the same thought. Apart from their booming career in show business, they have various other interests that they have pursued. Some have survived the rigour of entrepreneurial life to form successful businesses and brands that are now known widely.

#1. Salman Khan’s Being Human

Salman Khan successfully used his stardom and image as a “mass man” to propagate his charitable trust, Being Human. It works towards providing education and healthcare to underprivileged children. The Trust also leveraged Salman Khan’s image in the eyes of the masses. An interesting revenue model was all this foundation needed to reach great heights. Salman Khan entered a licensing agreement with Mandhana Industries Ltd. In 2009 he released the Being Human fashion line during the India Couture week. The brand has been performing exponentially well ever since. It launched in Europe in 2012. Since 2015 it has been available online as well as in exclusive retail stores in Europe, India, Middle East, Nepal and South Africa. All of the royalties received go towards the Being Human cause. Being Human Clothing is now a Rs. 100 crore brand. His revenue model and his stardom are a combination that can only make success an unstoppable feat.

#2. Shekhar Kapoor and A.R. Rahman’s- Qyuki

A.R. Rahman’s passion for music and creation is well known amongst most Indians. Therefore it was not surprising when he collaborated with Shekhar Kapoor and Samir Bangara to start a new Social Media platform for creators called Qyuki. Qyuki invites inventors to use its wide variety of facilities (recording rooms, animators, etc.) for free to create their content and show case it on the website. Sometimes it reserves the Intellectual Property rights and helps in the distribution process as well. To further satisfy his passion for music, A.R. Rahman launched Jammin’ through Qyuki. With Jammin’, musicians from the Bollywood industry could scout talent on YouTube to create a musical blend never seen before by India. This also gave Bollywood a chance to move away from mainstream music and explore a plethora of options. Qyuki can connect creators with organisations and vice versa. This is a one stop shop for Indian creators to sign up and launch their careers with a strong starting point.

#3. Deepika Padukone’s Live, Love, Laugh Foundation

The story behind the start of this organisation is a very famous one. Deepika Padukone being a victim of depression herself has established this foundation to help all those who suffer from the same predicament. This is a cause that ignites a lot of passion and has been overlooked in the Indian Society. Recently they have come up with two major campaigns ‘You are not alone’ and ‘More than just sad’ that assure depression victims that there is genuine help and a group of people who understand their adversities. Queen of Bollywood by profession and social entrepreneur by heart, Deepika Padukone has definitely made her mark on the world.

#4. Kunal Kapoor’s Ketto

Kunal Kapoor was determined to support charities when he started Ketto along with his partner Varun Seth in December 2012. Ketto is a crowdfunding platform where anyone can connect with and support charities by donating to them. More than 500 campaigns are thriving with the help of Ketto. It has the power to save lives and make community fundraising a simpler process for NGOs. The simple procedure of setting up your campaign and active members allow for generating quick funds during emergencies. Whether it is supporting a loved one during times of trouble or fundraising for a social organization, this platform is effective in solving any dilemmas.

#5. Malaika Arora, Sussane Khan and Bipasha Basu’s The Label Life

Through their style, business acumen and charm, these three strong Bollywood personalities have started a business that caters to their primary interest: Fashion. Whether it is fashion at home or fashion outside, you can rely on their store, The Label Life, for an eclectic and elegant collection of home décor, clothes, shoes and accessories. Their main aim is to promote an inspired life filled with style.

#6. Ronit Roy’s Ace Security and Protection Agency

Ronit Roy’s ownership of a security agency was an unexpected surprise. His highly sophisticated connections in the Bollywood industry landed the agency many high profile clients like Yashraj Studios, Amir Khan Productions and Ashutosh Gowarikar Productions. They have also been of service to many Hollywood celebrities such as Brad Pitt, Angelina Jolie, Naomi Campbell and John Travolta through their visits to India.

Several celebrities are turning to social entrepreneurship to support causes they truly care about. Some are using entrepreneurship to support their industry while some are exploring extremely different interests. There are countless celebrities such as Shah Rukh Khan, Malaika Arora, Shilpa Shetty who have started their own enterprises that are thriving. Following their heart and taking a calculated risk comes naturally to so many of India’s personalities. There is certainly something to learn from how they leverage their passion and personal brand to achieve their business goals.

Entrepreneurs are not made, they are born. You need to find the right inspiration for it and for that you need a right working space. Choose co-working space in Churchgate, Mumbai or shared office space in Connaught Place, New Delhi

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Start Your Business - Awfis

5 Simple Ways To Overcome Procrastination And Start Your Business

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Starting a company can seem like a mammoth and daunting task. You have to prepare a business plan, talk to manufacturers if you are making a product or try out the services you want to provide as a freelancer. You need to think of a name, logo and tag line. You need to open a bank account and you need to make sure all the legalities are in place. Listing it down makes it even more frightening and chances are, you suddenly think that you probably don’t have the skills for it yet or you have a lot of other work that needs to be wrapped up before you start out. You spend your time on relatively unimportant tasks.

You are procrastinating and you are not alone.

Here are a few tips you can use to reduce your procrastination level and take the first step towards your dream company:

1. Break it down to simpler tasks

A task like making a business plan is definitely a massive one. But rather than thinking that you need to make a business plan, think of how you can break it down. Having a complete business plan is your end goal. Your immediate goal could be talking to a fellow entrepreneur and see how they worked on their business plan. Plan it out into simple steps that don’t seem unattainable in the timeline you have set.

Action Point: Break down your to-do list into concrete, actionable steps that are easy to complete.

2. Take the first step

You think about finishing a task and focus on the results, it does not give you motivation to start. When you think about the obstacles you would need to pass in order to finish, you automatically try to avoid it. Your starting step could simply be starting up your computer and opening up Word. You might find yourself sitting down for hours together just writing down your ideas and forming your Business Plan.

Action Point: Just ask yourself, “Is there something I can do in the next two minutes to start my company?”

3. Set a deadline

Some like to procrastinate because there is a certain pleasure in finishing everything at the very last minute. Setting a deadline could be the answer to overcome this habit. Give yourself a tight deadline for every actionable on that to-do list and stay within it. Reward yourself in order to condition your brain into thinking that there is a treat at the end of that actionable. This will make you look forward to starting and finishing the work within the deadline.

Action Point: Reward yourself if you finish the task within the deadline.

4. Never think that you have to do something, think that you choose to

Sometimes you might push off tasks because you believe that you have to finish it off and it seems unpleasant when you frame it that way. It is your choice that you want to start a company. There is nothing that you have to do. You always choose. Therefore changing that thought process to, “I choose to chart out a business plan because it is going to be fun and a good learning experience,” could motivate you to accomplish your mission.

Action Point: Always choose to do something because you are passionate about it.

5. Tone Down perfectionism

When you are a perfectionist, you want everything done in a certain way. This makes the task look even more daunting because you are afraid that it is not going to be perfect or that you don’t have the skills to complete the task just yet. It makes you afraid to even take the first step. Allow yourself the liberty to make mistakes and take it as a learning curve.

Action point: Don’t focus on perfectionism, focus on learning from your mistakes.

There are a lot of theories as to why procrastination happens and how we can avoid it. But there is a huge gap between how much is known about the brain versus how much there is to know. Therefore procrastination can never be gotten rid of completely. However you can take the above steps and start to reduce your procrastination levels considerable and you can do it immediately! So stop reading this article and do what you can in the next two minutes to start your company!

It’s high time that you start thinking to do something for yourself. Look for business centre in Andheri East, Mumbai or co-working space in MG Road, Bengaluru. Find your inspiration here!

body language, coworking space tips

Body Language Tricks for any Stressful Situation

Whether or not you have read books like ‘How to read a person like a book’ or ‘Body Language for Dummies’, you know that your non-verbal cues have a lot to add to your physical speech. In a meeting, pitch presentation or even friendly debate, your body language determines how much impact you create and what people feel and think about you. But more importantly, it is about how you feel about yourself before you appear for any such stress situations.

Leading social psychologist and lecturer Amy Cuddy in a TED Talk said, “Fake it till you become it.”

What does that mean?

Our mind influences how our body behaves. But like a palindrome, it spells the exact same way even if you turn it around. When your body fakes confidence no matter how nervous and subordinate you are feeling, there is a strong chance that you internalize that confidence eventually. Fake it in all your stressful situations and you may be surprised to observe that you have stopped feeling subordinate or under-confident at all.

Here are few things you can do before and after any situation to create an impact through your body language:

Before the situation:

Usually before a meeting, presentation or interview, the waiting period is spent slouching and predicting the kind of questions you will be asked in your head. Instead, you can focus your energy on the following:

  • An open posture:Leaders have an open posture whether they are sitting or standing. Don’t slouch or play with your phone, hands or papers. Slouching and restlessness are signs of subordination and nervousness. Take your space. Sit still with a straight neck and read a newspaper if the waiting period is long.
  • Practise a power pose in the bathroom mirror:A power pose is one which all leaders use to appear powerful and impactful. The most famous one is what has been famously referred to as the ‘Wonder Woman Pose’ where you stand up tall, place both your hands on your waist and keep ample distance between your legs. This pose makes you feel strong and powerful and helps you be the best version of yourself during the presentation.

During the situation:

Your body language as you enter, talk or exit is extremely important. It needs to showcase your personality, strength, knowledge and determination perfectly. Do this to achieve the same:

  • As opposed to common belief, smile less:It is definitely true that smiling more can gain you friends. But it is seen as a sign of submission. You are here to make a point and create an impact, not make friendly banter. Here is a practical tip you can use for any situation: while entering, enter with a small smile that becomes larger as you take centre stage.
  • Give a firm handshake-If it is a meeting with a small group, shake everybody’s hands firmly before sitting down. Most politicians and leaders try to get their hand over the others’ to establish their dominance. If two equal partners are shaking hands, the hands are on par.
  • After sitting down, steeple-Steepling can make you seem authoritative and intellectual. It is a very famous power pose that you can use in the meeting room, board room or during any presentation. To steeple, you bring your hands up to your chest and join the tips of your fingers together.
  • Use your hands wisely-Hand gestures are a great way to be remembered. But the wrong use of hand gestures can make you seem clumsy and un-coordinated. Use them as an aid to explain your speech better. While giving out numbers, show them on your fingers. When talking about something important to you, press your hand against your heart or gesture towards your chest area. Match your actions to your words rather than doing an endless routine of confused hand gestures that do not hold meaning or contribute to your speech.
  • Don’t point- Among rude and aggressive gestures, pointing ranks quite high. Point with open hands to appear polite and authoritative.
  • Eye Contact- The amount of eye contact required is very important. Too much and you might appear strange, too little and you might appear suspicious. You should have eye contact for 60% of the conversation, especially while speaking.
  • Tone- Lower tones are usually perceived as trustworthy and authoritative. Keep your pitch and tone low and take effective pauses in your speech to create an impact on your audience.

Learn to dodge your stress with these simple body language tricks. Find your inspiration by choosing shared office spaces in Qutab, New Delhi or co-working spaces in Andheri East, Mumbai.